Extended reality (XR) refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. It includes representative forms such as augmented reality (AR), mixed reality (MR) and virtual reality (VR). North America XR market is expected to grow by 42.5% annually in the forecast period and reach $132.39 billion by 2026.
Highlighted with 70 tables and 62 figures, this 161-page report "North America Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook" is based on a comprehensive research of the entire North America extended reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, uses 2019 as the base year, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter's Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America extended reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.
Based on technology, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided.
• Augmented Reality (AR)
o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive and Fully Immersive Technology
• Mixed Reality (MR)
Based on component, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Others
• Software
o Software Developer Kits
o Cloud Services
• Content Creation
Based on device type, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Augmented Reality Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Handheld Device
• Virtual Reality Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
• Mixed Reality Devices
o Wireless Head Mounted Display
o Wired Head Mounted Display
Based on industry vertical, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided.
• Gaming
• Entertainment & Media
• Aerospace & Defense
• Healthcare
• Education
• Manufacturing
• Retail
• Others
Based on end-user, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Consumer
• Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises)
Geographically, the following listed national markets are fully investigated:
• U.S.
• Canada
• Mexico
For each of the aforementioned countries, detailed analysis and data for annual revenue (demand and production) are available for 2015-2026. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America extended reality market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Acer Inc.
Augmedix
Aurasma
Blippar.com Limited
Catchoom
DAQR
Dell Technologies Inc.
EON. Reality Inc.
Facebook
Google
HP Development Company LP
HTC Corporation
Koninklijke Philips N.V.
MAGIC LEAP, INC.
Medical Realities
Metaio
Microsoft
Niantic, Inc.
Nintendo Co., Ltd.
Psious
Samsung
Seiko Epson
Sony
Total Immersion
Vuzix Corporation
Wikitude GMBH
Zappar
(Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Table of Contents
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Qualitative Analysis 19
2.1 Market Size and Forecast 19
2.2 Major Growth Drivers 21
2.3 Market Restraints and Challenges 24
2.4 Emerging Opportunities and Market Trends 27
2.5 Porter's Fiver Forces Analysis 30
3 Segmentation of North America Market by Technology 34
3.1 Market Overview by Technology 34
3.2 North America Augmented Reality (AR) Market 2015-2026 36
3.2.1 Marker-based Augmented Reality 38
3.2.2 Markerless Augmented Reality 39
3.3 North America Virtual Reality (VR) Market 2015-2026 40
3.3.1 Nonimmersive Technology 42
3.2.2 Semi-Immersive and Fully Immersive Technology 43
3.4 North America Mixed Reality (MR) Market 2015-2026 44
4 Segmentation of North America Market by Component 46
4.1 Market Overview by Component 46
4.2 North America XR Hardware Market 2015-2026 48
4.3 North America XR Software Market 2015-2026 50
4.4 North America XR Content Creation Market 2015-2026 52
5 Segmentation of North America Market by Device Type 54
5.1 Market Overview by Device Type 54
5.2 North America AR Devices Market 2015-2026 55
5.2.1 Head-Mounted Display (HMD) 56
5.2.2 Head-Up Display (HUD) 57
5.2.3 Handheld Device 57
5.3 North America VR Devices Market 2015-2026 58
5.3.1 Head-Mounted Display (HMD) 59
5.3.2 Gesture-Tracking Device 60
5.3.3 Projector & Display Wall 60
5.4 North America MR Devices Market 2015-2026 61
5.4.1 Wireless Head Mounted Display 62
5.4.2 Wired Head Mounted Display 62
6 Segmentation of North America Market by Industry Vertical 63
6.1 Market Overview by Industry Vertical 63
6.2 North America Extended Reality Market for Gaming 2015-2026 65
6.3 North America Extended Reality Market for Entertainment & Media 2015-2026 67
6.4 North America Extended Reality Market for Aerospace & Defense 2015-2026 69
6.5 North America Extended Reality Market for Healthcare 2015-2026 71
6.6 North America Extended Reality Market for Education 2015-2026 73
6.7 North America Extended Reality Market for Manufacturing 2015-2026 75
6.8 North America Extended Reality Market for Retail 2015-2026 77
6.9 North America Extended Reality Market for Other Sectors 2015-2026 79
7 Segmentation of North America Market by End-user 81
7.1 Market Overview by End-user 81
7.2 North America Consumer XR Market 2015-2026 82
7.3 North America Enterprise XR Market 2015-2026 83
8 North America Market 2015-2026 by Country 85
8.1 Overview of North America Market 85
8.2 U.S. 88
8.3 Canada 92
8.4 Mexico 95
9 Competitive Landscape 98
9.1 Overview of Key Vendors 98
9.2 Company Profiles 101
Acer Inc. 101
Augmedix 104
Aurasma 105
Blippar.com Limited 106
Catchoom 107
DAQR 109
Dell Technologies Inc. 110
EON. Reality Inc. 112
Facebook 113
Google 116
HP Development Company LP 121
HTC Corporation 123
Koninklijke Philips N.V. 125
MAGIC LEAP, INC. 127
Medical Realities 128
Metaio 129
Microsoft 131
Niantic, Inc. 134
Nintendo Co., Ltd. 137
Psious 140
Samsung 141
Seiko Epson 143
Sony 147
Total Immersion 149
Vuzix Corporation 151
Wikitude GMBH 152
Zappar 154
10 Investing in North America Market: Risk Assessment and Management 155
10.1 Risk Evaluation of North America Market 155
10.2 Critical Success Factors (CSFs) 158
RELATED REPORTS AND PRODUCTS 161
List of Tables:
Table 1. Snapshot of North America Extended Reality Market, 2019-2026 17
Table 2. Main Product Trends and Market Opportunities in North America Extended Reality Market 27
Table 3. North America Extended Reality Market by Technology, 2015-2026, $ bn 34
Table 4. North America Extended Reality Production by Technology, 2015-2026, $ bn 35
Table 5. North America Augmented Reality Market by Technology, 2015-2026, $ bn 37
Table 6. North America Marker-based AR Market by Technology, 2015-2026, $ bn 38
Table 7. North America Markerless Augmented Reality Market by Technology, 2015-2026, $ bn 39
Table 8. North America Virtual Reality Market by Technology, 2015-2026, $ bn 41
Table 9. North America Extended Reality Market by Component, 2015-2026, $ bn 46
Table 10. North America Extended Reality Production by Component, 2015-2026, $ bn 47
Table 11. North America XR Hardware Market by Type, 2015-2026, $ bn 49
Table 12. North America XR Software Market by Type, 2015-2026, $ bn 51
Table 13. North America Extended Reality Market by Device Type, 2015-2026, $ bn 54
Table 14. North America Augmented Reality Devices Market by Type, 2015-2026, $ bn 56
Table 15. North America Virtual Reality Devices Market by Type, 2015-2026, $ bn 59
Table 16. North America Mixed Reality Devices Market by Type, 2015-2026, $ bn 62
Table 17. North America Extended Reality Market by Industry Vertical, 2015-2026, $ bn 63
Table 18. North America Extended Reality Production by Industry Vertical, 2015-2026, $ bn 64
Table 19. North America Extended Reality Market by End-user, 2015-2026, $ bn 81
Table 20. North America Enterprise XR Market by Organization Size, 2015-2026, $ bn 84
Table 21. North America Extended Reality Market by Country, 2015-2026, $ bn 87
Table 22. U.S. Extended Reality Market by Technology, 2015-2026, $ bn 90
Table 23. U.S. Extended Reality Market by Component, 2015-2026, $ bn 90
Table 24. U.S. Extended Reality Market by Industry Vertical, 2015-2026, $ bn 90
Table 25. Canada Extended Reality Market by Technology, 2015-2026, $ bn 94
Table 26. Canada Extended Reality Market by Component, 2015-2026, $ bn 94
Table 27. Canada Extended Reality Market by Industry Vertical, 2015-2026, $ bn 94
Table 28. Mexico Extended Reality Market by Technology, 2015-2026, $ bn 97
Table 29. Mexico Extended Reality Market by Component, 2015-2026, $ bn 97
Table 30. Mexico Extended Reality Market by Industry Vertical, 2015-2026, $ bn 97
Table 31. Acer Inc.: Company Snapshot 101
Table 32. Acer Inc.: Revenue, 2016-2018, NTD bn 102
Table 33. Acer Inc.: Business Segmentation 102
Table 34. Aurasma: Company Snapshot 105
Table 35. Blippar.com Limited: Company Snapshot 106
Table 36. Catchoom: Company Snapshot 107
Table 37. Dell Technologies Inc.: Company Snapshot 110
Table 38. Dell Technologies Inc.: Revenue, 2017-2019, $ bn 111
Table 39. Dell Technologies Inc.: Business Segmentation 111
Table 40. Facebook Inc.: Company Snapshot 113
Table 41. Facebook Inc.: Business Segmentation 114
Table 42. Facebook Inc.: Product Portfolio 114
Table 43. Facebook Inc.: Revenue, 2017-2019, $ bn 115
Table 44. Google LLC: Company Snapshot 116
Table 45. Google LLC: Product Portfolio 118
Table 46. Google LLC: Revenue, 2016-2018, $ bn 119
Table 47. Google LLC: Product Portfolio 119
Table 48. Google LLC: Recent Developments 120
Table 49. HP Development Company LP: Company Snapshot 121
Table 50. HP Development Company LP: Revenue, 2016-2018, $ bn 121
Table 51. HP Development Company LP: Business Segmentation 122
Table 52. HTC Corporation: Business Segmentation 123
Table 53. Koninklijke Philips N.V.: Revenue, 2016-2018, $ bn 125
Table 54. Medical Realities: Company Snapshot 128
Table 55. Metaio: Company Snapshot 129
Table 56. Microsoft Corporation: Company Snapshot 131
Table 57. Microsoft Corporation: Business Segmentation 132
Table 58. Microsoft Corporation: Revenue, 2017-2019, $ bn 132
Table 59. Niantic, Inc.: Company Snapshot 134
Table 60. Niantic, Inc.: Business Segmentation 135
Table 61. Nintendo Co., Ltd.: Company Snapshot 137
Table 62. Nintendo Co., Ltd.: Business Segmentation 138
Table 63. Nintendo Co., Ltd.: Revenue, 2017-2019, $ bn 138
Table 64. Psious: Company Snapshot 140
Table 65. Samsung Electronics Revenue, 2015-2018, $ bn 142
Table 66. Total Immersion : Company Snapshot 149
Table 67. Wikitude GMBH: Company Snapshot 152
Table 68. Zappar: Company Snapshot 154
Table 69. Risk Evaluation for Investing in North America Market, 2019-2026 156
Table 70. Critical Success Factors and Key Takeaways 159
List of Figures:
Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 16
Figure 4. North America Extended Reality Market by Revenue, 2015-2026, $ bn 19
Figure 5. North America Extended Reality Production by Revenue, 2015-2026, $ bn 20
Figure 6. Primary Drivers and Impact Factors of North America Extended Reality Market 21
Figure 7. Primary Restraints and Impact Factors of North America Extended Reality Market 24
Figure 8. Porter's Fiver Forces Analysis of North America Extended Reality Market 30
Figure 9. Breakdown of North America Extended Reality Market by Technology, 2019-2026, % of Revenue 34
Figure 10. Breakdown of North America Extended Reality Production by Technology, 2019-2026, % of Revenue 35
Figure 11. North America Augmented Reality (AR) Market, 2015-2026, $ bn 36
Figure 12. North America Augmented Reality (AR) Production, 2015-2026, $ bn 37
Figure 13. North America Virtual Reality (VR) Market, 2015-2026, $ bn 40
Figure 14. North America Virtual Reality (VR) Production, 2015-2026, $ bn 41
Figure 15. North America Mixed Reality (MR) Market, 2015-2026, $ bn 44
Figure 16. North America Mixed Reality (MR) Production, 2015-2026, $ bn 45
Figure 17. Breakdown of North America Extended Reality Market by Component, 2019-2026, % of Revenue 46
Figure 18. Breakdown of North America Extended Reality Production by Component, 2019-2026, % of Revenue 47
Figure 19. North America XR Hardware Market, 2015-2026, $ bn 48
Figure 20. North America XR Hardware Production, 2015-2026, $ bn 49
Figure 21. North America XR Software Market, 2015-2026, $ bn 50
Figure 22. North America XR Software Production, 2015-2026, $ bn 51
Figure 23. North America XR Content Creation Market, 2015-2026, $ bn 52
Figure 24. North America XR Content Creation Production, 2015-2026, $ bn 53
Figure 25. Breakdown of North America Extended Reality Market by Device Type, 2019-2026, % of Revenue 54
Figure 26. North America AR Devices Market, 2015-2026, $ bn 55
Figure 27. North America VR Devices Market, 2015-2026, $ bn 58
Figure 28. North America MR Devices Market, 2015-2026, $ bn 61
Figure 29. Breakdown of North America Extended Reality Market by Industry Vertical, 2019-2026, % of Revenue 63
Figure 30. Breakdown of North America Extended Reality Production by Industry Vertical, 2019-2026, % of Revenue 64
Figure 31. North America Extended Reality Market for Gaming, 2015-2026, $ bn 65
Figure 32. North America Extended Reality Production for Gaming, 2015-2026, $ bn 66
Figure 33. North America Extended Reality Market for Entertainment & Media, 2015-2026, $ bn 67
Figure 34. North America Extended Reality Production for Entertainment & Media, 2015-2026, $ bn 68
Figure 35. North America Extended Reality Market for Aerospace & Defense, 2015-2026, $ bn 69
Figure 36. North America Extended Reality Production for Aerospace & Defense, 2015-2026, $ bn 70
Figure 37. North America Extended Reality Market for Healthcare, 2015-2026, $ bn 71
Figure 38. North America Extended Reality Production for Healthcare, 2015-2026, $ bn 72
Figure 39. North America Extended Reality Market for Education, 2015-2026, $ bn 73
Figure 40. North America Extended Reality Production for Education, 2015-2026, $ bn 74
Figure 41. North America Extended Reality Market for Manufacturing, 2015-2026, $ bn 75
Figure 42. North America Extended Reality Production for Manufacturing, 2015-2026, $ bn 76
Figure 43. North America Extended Reality Market for Retail, 2015-2026, $ bn 77
Figure 44. North America Extended Reality Production for Retail, 2015-2026, $ bn 78
Figure 45. North America Extended Reality Market for Other Sectors, 2015-2026, $ bn 79
Figure 46. North America Extended Reality Production for Other Sectors, 2015-2026, $ bn 80
Figure 47. Breakdown of North America Extended Reality Market by End-user, 2019-2026, % of Revenue 81
Figure 48. North America Consumer XR Market, 2015-2026, $ bn 82
Figure 49. North America Enterprise XR Market, 2015-2026, $ bn 83
Figure 50. Breakdown of North America Extended Reality Market by Country, 2019 and 2026, % of Revenue 86
Figure 51. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 87
Figure 52. U.S. Extended Reality Market by Revenue, 2015-2026, $ bn 88
Figure 53. U.S. Extended Reality Production by Revenue, 2015-2026, $ bn 89
Figure 54. Canada Extended Reality Market by Revenue, 2015-2026, $ bn 92
Figure 55. Canada Extended Reality Production by Revenue, 2015-2026, $ bn 93
Figure 56. Extended Reality Market in Mexico by Revenue, 2015-2026, $ bn 95
Figure 57. Extended Reality Production in Mexico by Revenue, 2015-2026, $ bn 96
Figure 58. Growth Stage of North America Extended Reality Industry over the Forecast Period 98
Figure 59. Seiko Epson Revenue, 2014-2018, $ mn 144
Figure 60. Seiko Epson Revenues, Net Income, and Gross Profit Margin, 2015-2018, $ mn 144
Figure 61. Seiko Epson Revenue Breakdown by Business Segment, 2018 145
Figure 62. Seiko Epson Revenue Breakdown by Region, 2018 145
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