North America Electric Vehicle (EV) Market 2020-2030 by Offering, Propulsion Technology (BEV, HEV, PHEV, FCEV), Power Source, Charging Level (Level 1, Level 2, Fast Charging), Vehicle Type, and Country: Trend Outlook and Growth Opportunity

1 Introduction	7
1.1 Industry Definition and Research Scope	7
1.1.1 Industry Definition	7
1.1.2 Research Scope	8
1.2 Research Methodology	11
1.2.1 Overview of Market Research Methodology	11
1.2.2 Market Assumption	12
1.2.3 Secondary Data	12
1.2.4 Primary Data	12
1.2.5 Data Filtration and Model Design	13
1.2.6 Market Size/Share Estimation	14
1.2.7 Research Limitations	15
1.3 Executive Summary	16
2 Market Overview and Dynamics	18
2.1 Market Size and Forecast	18
2.2 Major Growth Drivers	22
2.3 Market Restraints and Challenges	25
2.4 Emerging Opportunities and Market Trends	28
2.5 Porter's Fiver Forces Analysis	31
3 Segmentation of North America Market by Offering	35
3.1 Market Overview by Offering	35
3.2 Hardware	37
3.3 Software	38
3.4 Service	39
4 Segmentation of North America Market by Propulsion Technology	40
4.1 Market Overview by Propulsion Technology	40
4.2 Battery Electric Vehicle (BEV)	43
4.3 Hybrid Electric Vehicle (HEV)	45
4.4 Plug-in Hybrid Electric Vehicle (PHEV)	47
4.5 Fuel Cell Electric Vehicle (FCEV)	49
5 Segmentation of North America Market by Power Source	51
5.1 Market Overview by Power Source	51
5.2 Onboard Electricity Storage	54
5.3 Onboard Electricity Generation	56
6 Segmentation of North America Market by Charging Level	58
6.1 Market Overview by Charging Level	58
6.2 Level 1 Charging	62
6.3 Level 2 Charging	64
6.4 Fast Charging	66
7 Segmentation of North America Market by Vehicle Type	68
7.1 Market Overview by Vehicle Type	68
7.2 Passenger Cars	71
7.3 Commercial Vehicles	73
7.4 Two-Wheelers	76
7.5 Other Vehicle Types	78
8 North America Market 2019-2030 by Country	80
8.1 Overview of North America Market	80
8.2 U.S. Market	83
8.3 Canadian Market	87
9 Competitive Landscape	90
9.1 Overview of Key Vendors	90
9.2 New Product Launch, Partnership, Investment, and M&A	94
9.3 Company Profiles	96
BMW Group	96
BYD Company Ltd.	98
Ford Motor Company	99
Geely-Volvo	100
General Motors Company	101
Honda Motors Co., Ltd.	102
Hyundai-Kia	103
LG Chem Ltd.	104
Mitsubishi Motors Corporation	105
Nissan Motor Corporation Ltd.	106
Panasonic Corporation	107
SAIC	108
Samsung SDI	109
Tesla Inc.	110
Toyota Motor Corporation	111
Volkswagen Group	112
10 Investing in North America Market: Risk Assessment and Management	113
10.1 Risk Evaluation of North America Market	113
10.2 Critical Success Factors (CSFs)	116
Related Reports and Products	119

Table 1.  Snapshot of North America Electric Vehicle Market, 2019-2030	17
Table 2. Milestones of Electric Vehicle Development, 1996-2019	20
Table 3.  Main Product Trends and Market Opportunities in North America Electric Vehicle Market	28
Table 4. North America Electric Vehicle Market by Offering, 2019-2030, $ bn	35
Table 5. North America Electric Vehicle Market by Component, 2019-2030, $ bn	37
Table 6. North America Electric Vehicle Market by Propulsion Technology, 2019-2030, $ bn	40
Table 7. North America Electric Vehicle Market by Propulsion Technology, 2019-2030, million units	41
Table 8. North America Electric Vehicle Market by Power Source, 2019-2030, $ bn	51
Table 9. North America Electric Vehicle Market by Power Source, 2019-2030, million units	52
Table 10. Characteristics of Charging Levels as Defined by the SAE and Charging Modes as Defined by the IEC	58
Table 11. North America Electric Vehicle Market by Charging Level, 2019-2030, $ bn	59
Table 12. North America Electric Vehicle Market by Charging Level, 2019-2030, million units	60
Table 13. North America Electric Vehicle Market by Vehicle Type, 2019-2030, $ bn	68
Table 14. North America Electric Vehicle Market by Vehicle Type, 2019-2030, million units	69
Table 15. North America Commercial Electric Vehicle Market by Vehicle Type, 2019-2030, $ bn	73
Table 16. North America Electric Vehicle Market by Country, 2019-2030, $ bn	81
Table 17. U.S. Electric Vehicle Market by Propulsion Technology, 2019-2030, $ bn	85
Table 18. U.S. Electric Vehicle Market by Charging Level, 2019-2030, $ bn	85
Table 19. U.S. Electric Vehicle Market by Vehicle Type, 2019-2030, $ bn	85
Table 20. Canada Electric Vehicle Market by Propulsion Technology, 2019-2030, $ bn	89
Table 21. Canada Electric Vehicle Market by Charging Level, 2019-2030, $ bn	89
Table 22. Canada Electric Vehicle Market by Vehicle Type, 2019-2030, $ bn	89
Table 23. Breakdown of North America Market by Automaker, 2019, %	92
Table 24. Breakdown of North America Market by Battery Supplier, 2019, %	92
Table 25. BMW Group: Company Snapshot	96
Table 26. BMW Group: Business Segmentation	96
Table 27. BMW Group: Product Portfolio	97
Table 28. BMW Group: Revenue, 2016-2018, $ bn	97
Table 29. BMW Group: Recent Developments	97
Table 30.  Risk Evaluation for Investing in North America Market, 2019-2030	114
Table 31. Critical Success Factors and Key Takeaways	117


Figure 1.  Research Method Flow Chart	11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation	14
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030	16
Figure 4. North America Electric Vehicle Market, 2019-2030, $ bn	18
Figure 5. North America Electric Vehicle Market, 2019-2030, million units	19
Figure 6. Average Selling Price of Electric Vehicles, 2019-2030, thousand USD/unit	19
Figure 7. Share of Electric Vehicle Sales in Total Car Sales in Worldwide Market, 2019-2030, %	21
Figure 8. Primary Drivers and Impact Factors of North America Electric Vehicle Market	22
Figure 9. Primary Restraints and Impact Factors of North America Electric Vehicle Market	25
Figure 10. Porter's Fiver Forces Analysis of North America Electric Vehicle Market	31
Figure 11. Breakdown of North America Electric Vehicle Market by Offering, 2019-2030, % of Revenue	35
Figure 12. Contribution to North America 2020-2030 Cumulative Revenue by Offering, Value ($ bn) and Share (%)	36
Figure 13. North America Electric Vehicle Market: Hardware, 2019-2030, $ bn	37
Figure 14. North America Electric Vehicle Market: Software, 2019-2030, $ bn	38
Figure 15. North America Electric Vehicle Market: Service, 2019-2030, $ bn	39
Figure 16. Breakdown of North America Electric Vehicle Market by Propulsion Technology, 2019-2030, % of Revenue	40
Figure 17. Breakdown of North America Electric Vehicle Market by Propulsion Technology, 2019-2030, % of Sales Volume	41
Figure 18. Contribution to North America 2020-2030 Cumulative Revenue by Propulsion Technology, Value ($ bn) and Share (%)	42
Figure 19. Contribution to North America 2020-2030 Cumulative Revenue by Propulsion Technology, Volume (million units) and Share (%)	42
Figure 20. North America Electric Vehicle Market: Battery Electric Vehicle (BEV), 2019-2030, $ bn	43
Figure 21. North America Electric Vehicle Market: Battery Electric Vehicle (BEV), 2019-2030, million units	44
Figure 22. North America Electric Vehicle Market: Hybrid Electric Vehicle (HEV), 2019-2030, $ bn	45
Figure 23. North America Electric Vehicle Market: Hybrid Electric Vehicle (HEV), 2019-2030, million units	46
Figure 24. North America Electric Vehicle Market: Plug-in Hybrid Electric Vehicle (PHEV), 2019-2030, $ bn	47
Figure 25. North America Electric Vehicle Market: Plug-in Hybrid Electric Vehicle (PHEV), 2019-2030, million units	48
Figure 26. Plug-in Electric Vehicle Ownership Per Capita in Top Selling Countries, December 2018-2030, units per 1000 people	48
Figure 27. North America Electric Vehicle Market: Fuel Cell Electric Vehicle (FCEV), 2019-2030, $ bn	49
Figure 28. North America Electric Vehicle Market: Fuel Cell Electric Vehicle (FCEV), 2019-2030, million units	50
Figure 29. Breakdown of North America Electric Vehicle Market by Power Source, 2019-2030, % of Revenue	51
Figure 30. Breakdown of North America Electric Vehicle Market by Power Source, 2019-2030, % of Sales Volume	52
Figure 31. Contribution to North America 2020-2030 Cumulative Revenue by Power Source, Value ($ bn) and Share (%)	53
Figure 32. Contribution to North America 2020-2030 Cumulative Revenue by Power Source, Volume (million units) and Share (%)	53
Figure 33. North America Electric Vehicle Market: Onboard Electricity Storage, 2019-2030, $ bn	54
Figure 34. North America Electric Vehicle Market: Onboard Electricity Storage, 2019-2030, million units	55
Figure 35. North America Electric Vehicle Market: Onboard Electricity Generation, 2019-2030, $ bn	56
Figure 36. North America Electric Vehicle Market: Onboard Electricity Generation, 2019-2030, million units	57
Figure 37. Breakdown of North America Electric Vehicle Market by Charging Level, 2019-2030, % of Revenue	59
Figure 38. Breakdown of North America Electric Vehicle Market by Charging Level, 2019-2030, % of Sales Volume	60
Figure 39. Contribution to North America 2020-2030 Cumulative Revenue by Charging Level, Value ($ bn) and Share (%)	61
Figure 40. Contribution to North America 2020-2030 Cumulative Revenue by Charging Level, Volume (million units) and Share (%)	61
Figure 41. North America Electric Vehicle Market: Level 1 Charging, 2019-2030, $ bn	62
Figure 42. North America Electric Vehicle Market: Level 1 Charging, 2019-2030, million units	63
Figure 43. North America Electric Vehicle Market: Level 2 Charging, 2019-2030, $ bn	64
Figure 44. North America Electric Vehicle Market: Level 2 Charging, 2019-2030, million units	65
Figure 45. North America Electric Vehicle Market: Fast Charging, 2019-2030, $ bn	66
Figure 46. North America Electric Vehicle Market: Fast Charging, 2019-2030, million units	67
Figure 47. Breakdown of North America Electric Vehicle Market by Vehicle Type, 2019-2030, % of Revenue	68
Figure 48. Breakdown of North America Electric Vehicle Market by Vehicle Type, 2019-2030, % of Sales Volume	69
Figure 49. Contribution to North America 2020-2030 Cumulative Revenue by Vehicle Type, Value ($ bn) and Share (%)	70
Figure 50. Contribution to North America 2020-2030 Cumulative Revenue by Vehicle Type, Volume (million units) and Share (%)	70
Figure 51. North America Electric Vehicle Market: Passenger Cars, 2019-2030, $ bn	71
Figure 52. North America Electric Vehicle Market: Passenger Cars, 2019-2030, million units	72
Figure 53. North America Electric Vehicle Market: Commercial Vehicles, 2019-2030, $ bn	73
Figure 54. North America Electric Vehicle Market: Commercial Vehicles, 2019-2030, million units	75
Figure 55. North America Electric Vehicle Market: Two-Wheelers, 2019-2030, $ bn	76
Figure 56. North America Electric Vehicle Market: Two-Wheelers, 2019-2030, million units	77
Figure 57. North America Electric Vehicle Market: Other Vehicle Types, 2019-2030, $ bn	78
Figure 58. North America Electric Vehicle Market: Other Vehicle Types, 2019-2030, million units	79
Figure 59. Breakdown of North America Electric Vehicle Market by Country, 2019 and 2030, % of Revenue	81
Figure 60. Contribution to North America 2020-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%)	82
Figure 61. U.S. Electric Vehicle Market, 2019-2030, $ bn	84
Figure 62. U.S. Electric Vehicle Market, 2019-2030, thousand units	84
Figure 63. Canada Electric Vehicle Market, 2019-2030, $ bn	87
Figure 64. Canada Electric Vehicle Market, 2019-2030, thousand units	88
Figure 65. Growth Stage of North America Electric Vehicle Industry over the Forecast Period	90