1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 10
1.2.1 Overview of Market Research Methodology 10
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 12
1.2.6 Market Size/Share Estimation 13
1.2.7 Research Limitations 14
1.3 Executive Summary 15
2 Market Overview and Dynamics 18
2.1 Market Size and Forecast 18
2.2 Major Growth Drivers 20
2.3 Market Restraints and Challenges 23
2.4 Emerging Opportunities and Market Trends 26
2.5 Porter's Fiver Forces Analysis 29
3 Segmentation of North America Market by Offering 33
3.1 Market Overview by Offering 33
3.2 Hardware 35
3.3 Software 37
3.4 Service 38
4 Segmentation of North America Market by Automation Level 39
4.1 Market Overview by Automation Level 39
4.2 Level 1 (Driver Assistance) 46
4.3 Level 2 (Partial Automation) 48
4.4 Level 3 (Conditional Automation) 50
4.5 Level 4 (High Automation) 52
4.6 Level 5 (Full Automation) 54
5 Segmentation of North America Market by Vehicle Type 56
5.1 Market Overview by Vehicle Type 56
5.2 Passenger Vehicles 59
5.3 Commercial Vehicles 61
6 Segmentation of North America Market by Power 63
6.1 Market Overview by Power 63
6.2 Electric Cell 66
6.3 Fuel Cell 68
6.4 Hybrid 70
7 Segmentation of North America ADAS Market by ADAS Feature 72
7.1 Market Overview by ADAS Feature 72
7.2 Lane Assist (LA) 74
7.3 Crash Warning System (CWS) 75
7.4 Blind Spot Detection (BSD) 76
7.5 Adaptive Cruise Control (ACC) 77
7.6 Smart Park Assist (SPA) 78
7.7 Cross Traffic Alert (CTA) 79
7.8 Automatic Emergency Braking (AEB) 80
7.9 Traffic Jam Assist (TJA) 81
7.10 Intelligent Park Assist (IPA) 82
8 Segmentation of North America Market by Ownership 83
8.1 Market Overview by Ownership 83
8.2 Private Vehicles 86
8.3 Shared Vehicles 88
9 North America Market 2019-2030 by Country 90
9.1 Overview of North America Market 90
9.2 U.S. Market 93
9.3 Canadian Market 97
10 Competitive Landscape 100
10.1 Overview of Key Vendors 100
10.2 New Product Launch, Partnership, Investment, and M&A 104
10.3 Company Profiles 106
AUDI AG 106
Baidu 108
BMW Group 109
Daimler AG 110
Delphi 111
FCA Italy S.p.A. 112
Ford Motor Company 113
General Motors 114
MAN SE 115
Nissan Motor Co., Ltd 116
Tesla, Inc. 117
Toyota Motor Corporation 118
Volkswagen AG 119
Volvo Group 120
Waymo LLC 121
Zoox Inc. 122
11 Investing in North America Market: Risk Assessment and Management 123
11.1 Risk Evaluation of North America Market 123
11.2 Critical Success Factors (CSFs) 126
Related Reports and Products 129
Table 1. Snapshot of North America Autonomous Vehicle Market, 2019-2030 16
Table 2. Main Product Trends and Market Opportunities in North America Autonomous Vehicle Market 26
Table 3. North America Autonomous Vehicle Market by Offering, 2019-2030, $ mn 33
Table 4. Classification of Vehicles by Automation Level 40
Table 5. North America Autonomous Vehicle Market by Automation Level, 2019-2030, units 43
Table 6. North America Autonomous Vehicle Market by Automation Level, 2019-2030, $ mn 43
Table 7. North America Autonomous Vehicle Market by Vehicle Type, 2019-2030, units 56
Table 8. North America Autonomous Vehicle Market by Vehicle Type, 2019-2030, $ mn 57
Table 9. North America Autonomous Vehicle Market: Passenger Vehicles by Type, 2019-2030, $ mn 60
Table 10. North America Autonomous Vehicle Market: Commercial Vehicles by Type, 2019-2030, $ mn 62
Table 11. North America Autonomous Vehicle Market by Power, 2019-2030, units 63
Table 12. North America Autonomous Vehicle Market by Power, 2019-2030, $ mn 64
Table 13. North America ADAS Market by ADAS Feature, 2019-2030, $ mn 72
Table 14. North America Autonomous Vehicle Market by Ownership, 2019-2030, units 83
Table 15. North America Autonomous Vehicle Market by Ownership, 2019-2030, $ mn 84
Table 16. North America Autonomous Vehicle Market by Country, 2019-2030, $ mn 91
Table 17. U.S. Autonomous Vehicle Market by Automation Level, 2019-2030, $ mn 95
Table 18. U.S. Autonomous Vehicle Market by Vehicle Type, 2019-2030, $ mn 95
Table 19. U.S. Autonomous Vehicle Market by Power, 2019-2030, $ mn 95
Table 20. U.S. Autonomous Vehicle Market by Ownership, 2019-2030, $ mn 95
Table 21. Canada Autonomous Vehicle Market by Automation Level, 2019-2030, $ mn 99
Table 22. Canada Autonomous Vehicle Market by Vehicle Type, 2019-2030, $ mn 99
Table 23. Canada Autonomous Vehicle Market by Power, 2019-2030, $ mn 99
Table 24. Canada Autonomous Vehicle Market by Ownership, 2019-2030, $ mn 99
Table 25. Breakdown of North America Market by Key Vendor, 2019, % 102
Table 26. AUDI AG: Company Snapshot 106
Table 27. AUDI AG: Business Segmentation 106
Table 28. AUDI AG: Product Portfolio 107
Table 29. AUDI AG: Revenue, 2016-2018, $ mn 107
Table 30. AUDI AG: Recent Developments 107
Table 31. Risk Evaluation for Investing in North America Market, 2019-2030 124
Table 32. Critical Success Factors and Key Takeaways 127
Figure 1. Research Method Flow Chart 10
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 15
Figure 4. North America Autonomous Vehicle Market, 2019-2030, $ mn 18
Figure 5. North America Autonomous Vehicle Market, 2019-2030, units 19
Figure 6. Primary Drivers and Impact Factors of North America Autonomous Vehicle Market 20
Figure 7. Primary Restraints and Impact Factors of North America Autonomous Vehicle Market 23
Figure 8. Porter's Fiver Forces Analysis of North America Autonomous Vehicle Market 29
Figure 9. Breakdown of North America Autonomous Vehicle Market by Offering, 2019-2030, % of Revenue 33
Figure 10. Contribution to North America 2020-2030 Cumulative Revenue by Offering, Value ($ mn) and Share (%) 34
Figure 11. North America Autonomous Vehicle Market: Hardware, 2019-2030, $ mn 36
Figure 12. North America Autonomous Vehicle Market: Software, 2019-2030, $ mn 37
Figure 13. North America Autonomous Vehicle Market: Service, 2019-2030, $ mn 38
Figure 14. Development Timeframe of Autonomous Vehicle in North America Market, 2011-2030 41
Figure 15. Average Selling Price of Autonomous Vehicle in North America Market by Automation Level, 2019-2030, USD/unit 42
Figure 16. Breakdown of North America Autonomous Vehicle Market by Automation Level, 2019-2030, % of Sales Volume 43
Figure 17. Breakdown of North America Autonomous Vehicle Market by Automation Level, 2019-2030, % of Sales Revenue 44
Figure 18. Contribution to North America 2020-2030 Cumulative Sales Volume by Automation Level, Volume (units) and Share (%) 45
Figure 19. Contribution to North America 2020-2030 Cumulative Revenue by Automation Level, Value ($ mn) and Share (%) 45
Figure 20. North America Autonomous Vehicle Market: Level 1 (Driver Assistance), 2019-2030, units 47
Figure 21. North America Autonomous Vehicle Market: Level 1 (Driver Assistance), 2019-2030, $ mn 47
Figure 22. North America Autonomous Vehicle Market: Level 2 (Partial Automation), 2019-2030, units 48
Figure 23. North America Autonomous Vehicle Market: Level 2 (Partial Automation), 2019-2030, $ mn 49
Figure 24. North America Autonomous Vehicle Market: Level 3 (Conditional Automation), 2019-2030, units 50
Figure 25. North America Autonomous Vehicle Market: Level 3 (Conditional Automation), 2019-2030, $ mn 51
Figure 26. North America Autonomous Vehicle Market: Level 4 (High Automation), 2019-2030, units 52
Figure 27. North America Autonomous Vehicle Market: Level 4 (High Automation), 2019-2030, $ mn 53
Figure 28. North America Autonomous Vehicle Market: Level 5 (Full Automation), 2019-2030, units 54
Figure 29. North America Autonomous Vehicle Market: Level 5 (Full Automation), 2019-2030, $ mn 55
Figure 30. Breakdown of North America Autonomous Vehicle Market by Vehicle Type, 2019-2030, % of Sales Volume 56
Figure 31. Breakdown of North America Autonomous Vehicle Market by Vehicle Type, 2019-2030, % of Sales Revenue 57
Figure 32. Contribution to North America 2020-2030 Cumulative Sales Volume by Vehicle Type, Volume (units) and Share (%) 58
Figure 33. Contribution to North America 2020-2030 Cumulative Revenue by Vehicle Type, Value ($ mn) and Share (%) 58
Figure 34. North America Autonomous Vehicle Market: Passenger Vehicles, 2019-2030, units 59
Figure 35. North America Autonomous Vehicle Market: Passenger Vehicles, 2019-2030, $ mn 60
Figure 36. North America Autonomous Vehicle Market: Commercial Vehicles, 2019-2030, units 61
Figure 37. North America Autonomous Vehicle Market: Commercial Vehicles, 2019-2030, $ mn 62
Figure 38. Breakdown of North America Autonomous Vehicle Market by Power, 2019-2030, % of Sales Volume 63
Figure 39. Breakdown of North America Autonomous Vehicle Market by Power, 2019-2030, % of Revenue 64
Figure 40. Contribution to North America 2020-2030 Cumulative Sales Volume by Power, Volume (units) and Share (%) 65
Figure 41. Contribution to North America 2020-2030 Cumulative Revenue by Power, Value ($ mn) and Share (%) 65
Figure 42. North America Autonomous Vehicle Market: Electric Cell, 2019-2030, units 66
Figure 43. North America Autonomous Vehicle Market: Electric Cell, 2019-2030, $ mn 67
Figure 44. North America Autonomous Vehicle Market: Fuel Cell, 2019-2030, units 68
Figure 45. North America Autonomous Vehicle Market: Fuel Cell, 2019-2030, $ mn 69
Figure 46. North America Autonomous Vehicle Market: Hybrid, 2019-2030, units 70
Figure 47. North America Autonomous Vehicle Market: Hybrid, 2019-2030, $ mn 71
Figure 48. Breakdown of North America ADAS Market by ADAS Feature, 2019-2030, % of Revenue 72
Figure 49. Contribution to North America 2020-2030 Cumulative Revenue by ADAS Feature, Value ($ mn) and Share (%) 73
Figure 50. North America Autonomous Vehicle Market: Lane Assist (LA), 2019-2030, $ mn 74
Figure 51. North America Autonomous Vehicle Market: Crash Warning System (CWS), 2019-2030, $ mn 75
Figure 52. North America Autonomous Vehicle Market: Blind Spot Detection (BSD), 2019-2030, $ mn 76
Figure 53. North America Autonomous Vehicle Market: Adaptive Cruise Control (ACC), 2019-2030, $ mn 77
Figure 54. North America Autonomous Vehicle Market: Smart Park Assist (SPA), 2019-2030, $ mn 78
Figure 55. North America Autonomous Vehicle Market: Cross Traffic Alert (CTA), 2019-2030, $ mn 79
Figure 56. North America Autonomous Vehicle Market: Automatic Emergency Braking (AEB), 2019-2030, $ mn 80
Figure 57. North America Autonomous Vehicle Market: Traffic Jam Assist (TJA), 2019-2030, $ mn 81
Figure 58. North America Autonomous Vehicle Market: Intelligent Park Assist (IPA), 2019-2030, $ mn 82
Figure 59. Breakdown of North America Autonomous Vehicle Market by Ownership, 2019-2030, % of Sales Volume 83
Figure 60. Breakdown of North America Autonomous Vehicle Market by Ownership, 2019-2030, % of Sales Revenue 84
Figure 61. Contribution to North America 2020-2030 Cumulative Sales Volume by Ownership, Volume (units) and Share (%) 85
Figure 62. Contribution to North America 2020-2030 Cumulative Revenue by Ownership, Value ($ mn) and Share (%) 85
Figure 63. North America Autonomous Vehicle Market: Private Vehicles, 2019-2030, units 86
Figure 64. North America Autonomous Vehicle Market: Private Vehicles, 2019-2030, $ mn 87
Figure 65. North America Autonomous Vehicle Market: Shared Vehicles, 2019-2030, units 88
Figure 66. North America Autonomous Vehicle Market: Shared Vehicles, 2019-2030, $ mn 89
Figure 67. Breakdown of North America Autonomous Vehicle Market by Country, 2019 and 2030, % of Revenue 91
Figure 68. Contribution to North America 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 92
Figure 69. U.S. Autonomous Vehicle Market, 2019-2030, units 94
Figure 70. U.S. Autonomous Vehicle Market, 2019-2030, $ mn 94
Figure 71. Canada Autonomous Vehicle Market, 2019-2030, units 97
Figure 72. Canada Autonomous Vehicle Market, 2019-2030, $ mn 98
Figure 73. Growth Stage of North America Autonomous Vehicle Industry over the Forecast Period 100
Figure 74. Worldwide Patents about Autonomous Driving by Owners, 2010-2019, Number of Active Patent Families 102