North America Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country 2020-2026: Trend Forecast and Growth Opportunity

Table of Contents
1 Introduction	5
1.1 Industry Definition and Research Scope	5
1.1.1 Industry Definition	5
1.1.2 Research Scope	6
1.2 Research Methodology	8
1.2.1 Overview of Market Research Methodology	8
1.2.2 Market Assumption	9
1.2.3 Secondary Data	9
1.2.4 Primary Data	9
1.2.5 Data Filtration and Model Design	10
1.2.6 Market Size/Share Estimation	11
1.2.7 Research Limitations	12
1.3 Executive Summary	13
2 Market Overview and Dynamics	15
2.1 Market Size and Forecast	15
2.2 Major Growth Drivers	16
2.3 Market Restraints and Challenges	19
2.4 Emerging Opportunities and Market Trends	22
2.5 Porter's Fiver Forces Analysis	25
3 Segmentation of North America Market by Component	29
3.1 Market Overview by Component	29
3.2 Hardware	31
3.3 Software	33
4 Segmentation of North America Market by Technology	34
4.1 Market Overview by Technology	34
4.2 Augmented Reality (AR)	36
4.3 Virtual Reality (VR)	39
5 Segmentation of North America Market by Application	41
5.1 Market Overview by Application	41
5.2 Manufacturing & Supply	43
5.3 Research & Development	44
5.4 Marketing & Sales	45
5.5 Aftermarket Service	46
5.6 Support Functions & Training	47
5.7 Other Applications	48
6 Segmentation of North America Market by Vehicle Type	49
6.1 Market Overview by Vehicle Type	49
6.2 Passenger Vehicles	51
6.3 Commercial Vehicles	52
7 Segmentation of North America Market by Driving Autonomy	53
7.1 Market Overview by Driving Autonomy	53
7.2 Conventional Driving	55
7.3 Autonomous & Semi-autonomous Driving	56
8 North America Market 2019-2026 by Country	57
8.1 Overview of North America Market	57
8.2 U.S. Market	60
8.3 Canadian Market	64
9 Competitive Landscape	66
9.1 Overview of Key Vendors	66
9.2 New Product Launch, Partnership, Investment, and M&A	69
9.3 Company Profiles	70
Bosch	70
Continental	72
DENSO	73
Garmin	74
General Motors (GM)	75
HARMAN International	76
HTC	77
Hyundai Motor Company	78
Jaguar	79
Mercedes-Benz	80
Microsoft	81
Nippon Seiki	82
NVIDIA	83
Panasonic	84
Unity	85
Visteon	86
Volkswagen	87
10 Investing in North America Market: Risk Assessment and Management	88
10.1 Risk Evaluation of North America Market	88
10.2 Critical Success Factors (CSFs)	91
Related Reports and Products	94


List of Tables:

Table 1.  Snapshot of North America Automotive AR and VR Market, 2019-2026	14
Table 2.  Main Product Trends and Market Opportunities in North America Automotive AR and VR Market	22
Table 3. North America Automotive AR and VR Market by Component, 2015-2026, $ mn	29
Table 4. North America Automotive AR and VR Market: Hardware by Type, 2015-2026, $ bn	32
Table 5. North America Automotive AR and VR Market: Software by Type, 2015-2026, $ bn	33
Table 6. North America Automotive AR and VR Market by Technology, 2015-2026, $ mn	34
Table 7. North America Automotive AR Market by Technology, 2015-2026, $ mn	37
Table 8. North America Automotive AR Market: Marker-based Augmented Reality by Technology, 2015-2026, $ mn	37
Table 9. North America Automotive AR Market: Markerless Augmented Reality by Technology, 2015-2026, $ mn	37
Table 10. North America Automotive AR Market by Device Type, 2015-2026, $ mn	38
Table 11. North America Automotive VR Market by Technology, 2015-2026, $ mn	40
Table 12. North America Automotive VR Market by Device Type, 2015-2026, $ mn	40
Table 13. North America Automotive AR and VR Market by Application, 2015-2026, $ mn	41
Table 14. North America Automotive AR and VR Market by Vehicle Type, 2015-2026, $ mn	49
Table 15. North America Automotive AR and VR Market by Driving Autonomy, 2015-2026, $ mn	53
Table 16. North America Automotive AR & VR Market by Country, 2015-2026, $ mn	58
Table 17. U.S. Automotive AR & VR Market by Technology, 2015-2026, $ mn	62
Table 18. U.S. Automotive AR & VR Market by Application, 2015-2026, $ mn	62
Table 19. U.S. Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	62
Table 20. Canada Augmented Reality Market by Technology, 2015-2026, $ mn	65
Table 21. Canada Automotive AR & VR Market by Application, 2015-2026, $ mn	65
Table 22. Canada Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	65
Table 23. Bosch: Company Snapshot	70
Table 24. Bosch: Business Segmentation	70
Table 25. Bosch: Product Portfolio	71
Table 26. Bosch: Revenue, 2016-2018, $ mn	71
Table 27. Bosch: Recent Developments	71
Table 28.  Risk Evaluation for Investing in North America Market, 2019-2026	89
Table 29. Critical Success Factors and Key Takeaways	92

List of Figures:

Figure 1.  Research Method Flow Chart	8
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation	11
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026	13
Figure 4. North America Automotive AR and VR Market, 2019-2026, $ mn	15
Figure 5. Primary Drivers and Impact Factors of North America Automotive AR and VR Market	16
Figure 6. Primary Restraints and Impact Factors of North America Automotive AR and VR Market	19
Figure 7. Porter's Fiver Forces Analysis of North America Automotive AR and VR Market	25
Figure 8. Breakdown of North America Automotive AR and VR Market by Component, 2019-2026, % of Revenue	29
Figure 9. Contribution to North America 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%)	30
Figure 10. North America Automotive AR and VR Market: Hardware, 2015-2026, $ mn	31
Figure 11. North America Automotive AR and VR Market: Software, 2015-2026, $ mn	33
Figure 12. Breakdown of North America Automotive AR and VR Market by Technology, 2019-2026, % of Revenue	34
Figure 13. Contribution to North America 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%)	35
Figure 14. North America Automotive AR and VR Market: Augmented Reality (AR), 2015-2026, $ mn	36
Figure 15. North America Automotive AR and VR Market: Virtual Reality (VR), 2015-2026, $ mn	39
Figure 16. Breakdown of North America Automotive AR and VR Market by Application, 2019-2026, % of Revenue	41
Figure 17. Contribution to North America 2020-2026 Cumulative Revenue by Application, Value ($ mn) and Share (%)	42
Figure 18. North America Automotive AR and VR Market: Manufacturing & Supply, 2015-2026, $ mn	43
Figure 19. North America Automotive AR and VR Market: Research & Development, 2015-2026, $ mn	44
Figure 20. North America Automotive AR and VR Market: Marketing & Sales, 2015-2026, $ mn	45
Figure 21. North America Automotive AR and VR Market: Aftermarket Service, 2015-2026, $ mn	46
Figure 22. North America Automotive AR and VR Market: Support Functions & Training, 2015-2026, $ mn	47
Figure 23. North America Automotive AR and VR Market: Other Applications, 2015-2026, $ mn	48
Figure 24. Breakdown of North America Automotive AR and VR Market by Vehicle Type, 2019-2026, % of Revenue	49
Figure 25. Contribution to North America 2020-2026 Cumulative Revenue by Vehicle Type, Value ($ mn) and Share (%)	50
Figure 26. North America Automotive AR and VR Market: Passenger Vehicles, 2015-2026, $ mn	51
Figure 27. North America Automotive AR and VR Market: Commercial Vehicles, 2015-2026, $ mn	52
Figure 28. Breakdown of North America Automotive AR and VR Market by Driving Autonomy, 2019-2026, % of Revenue	53
Figure 29. Contribution to North America 2020-2026 Cumulative Revenue by Driving Autonomy, Value ($ mn) and Share (%)	54
Figure 30. North America Automotive AR and VR Market: Conventional Driving, 2015-2026, $ mn	55
Figure 31. North America Automotive AR and VR Market: Autonomous & Semi-autonomous Driving, 2015-2026, $ mn	56
Figure 32. Breakdown of North America Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue	58
Figure 33. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	59
Figure 34. U.S. Automotive AR & VR Market, 2015-2026, $ mn	61
Figure 35. Canada Automotive AR & VR Market, 2015-2026, $ mn	64
Figure 36. Growth Stage of North America Automotive AR and VR Industry over the Forecast Period	66