The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.
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1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 8
1.2.1 Overview of Market Research Methodology 8
1.2.2 Market Assumption 9
1.2.3 Secondary Data 9
1.2.4 Primary Data 9
1.2.5 Data Filtration and Model Design 10
1.2.6 Market Size/Share Estimation 11
1.2.7 Research Limitations 12
1.3 Executive Summary 13
2 Market Overview and Dynamics 15
2.1 Market Size and Forecast 15
2.2 Major Growth Drivers 16
2.3 Market Restraints and Challenges 19
2.4 Emerging Opportunities and Market Trends 22
2.5 Porter's Fiver Forces Analysis 25
3 Segmentation of North America Market by Component 29
3.1 Market Overview by Component 29
3.2 Hardware 31
3.3 Software 33
4 Segmentation of North America Market by Technology 34
4.1 Market Overview by Technology 34
4.2 Augmented Reality (AR) 36
4.3 Virtual Reality (VR) 39
5 Segmentation of North America Market by Application 41
5.1 Market Overview by Application 41
5.2 Manufacturing & Supply 43
5.3 Research & Development 44
5.4 Marketing & Sales 45
5.5 Aftermarket Service 46
5.6 Support Functions & Training 47
5.7 Other Applications 48
6 Segmentation of North America Market by Vehicle Type 49
6.1 Market Overview by Vehicle Type 49
6.2 Passenger Vehicles 51
6.3 Commercial Vehicles 52
7 Segmentation of North America Market by Driving Autonomy 53
7.1 Market Overview by Driving Autonomy 53
7.2 Conventional Driving 55
7.3 Autonomous & Semi-autonomous Driving 56
8 North America Market 2019-2026 by Country 57
8.1 Overview of North America Market 57
8.2 U.S. Market 60
8.3 Canadian Market 64
9 Competitive Landscape 66
9.1 Overview of Key Vendors 66
9.2 New Product Launch, Partnership, Investment, and M&A 69
9.3 Company Profiles 70
Bosch 70
Continental 72
DENSO 73
Garmin 74
General Motors (GM) 75
HARMAN International 76
HTC 77
Hyundai Motor Company 78
Jaguar 79
Mercedes-Benz 80
Microsoft 81
Nippon Seiki 82
NVIDIA 83
Panasonic 84
Unity 85
Visteon 86
Volkswagen 87
10 Investing in North America Market: Risk Assessment and Management 88
10.1 Risk Evaluation of North America Market 88
10.2 Critical Success Factors (CSFs) 91
Related Reports and Products 94
List of Tables:
Table 1. Snapshot of North America Automotive AR and VR Market, 2019-2026 14
Table 2. Main Product Trends and Market Opportunities in North America Automotive AR and VR Market 22
Table 3. North America Automotive AR and VR Market by Component, 2015-2026, $ mn 29
Table 4. North America Automotive AR and VR Market: Hardware by Type, 2015-2026, $ bn 32
Table 5. North America Automotive AR and VR Market: Software by Type, 2015-2026, $ bn 33
Table 6. North America Automotive AR and VR Market by Technology, 2015-2026, $ mn 34
Table 7. North America Automotive AR Market by Technology, 2015-2026, $ mn 37
Table 8. North America Automotive AR Market: Marker-based Augmented Reality by Technology, 2015-2026, $ mn 37
Table 9. North America Automotive AR Market: Markerless Augmented Reality by Technology, 2015-2026, $ mn 37
Table 10. North America Automotive AR Market by Device Type, 2015-2026, $ mn 38
Table 11. North America Automotive VR Market by Technology, 2015-2026, $ mn 40
Table 12. North America Automotive VR Market by Device Type, 2015-2026, $ mn 40
Table 13. North America Automotive AR and VR Market by Application, 2015-2026, $ mn 41
Table 14. North America Automotive AR and VR Market by Vehicle Type, 2015-2026, $ mn 49
Table 15. North America Automotive AR and VR Market by Driving Autonomy, 2015-2026, $ mn 53
Table 16. North America Automotive AR & VR Market by Country, 2015-2026, $ mn 58
Table 17. U.S. Automotive AR & VR Market by Technology, 2015-2026, $ mn 62
Table 18. U.S. Automotive AR & VR Market by Application, 2015-2026, $ mn 62
Table 19. U.S. Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 62
Table 20. Canada Augmented Reality Market by Technology, 2015-2026, $ mn 65
Table 21. Canada Automotive AR & VR Market by Application, 2015-2026, $ mn 65
Table 22. Canada Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 65
Table 23. Bosch: Company Snapshot 70
Table 24. Bosch: Business Segmentation 70
Table 25. Bosch: Product Portfolio 71
Table 26. Bosch: Revenue, 2016-2018, $ mn 71
Table 27. Bosch: Recent Developments 71
Table 28. Risk Evaluation for Investing in North America Market, 2019-2026 89
Table 29. Critical Success Factors and Key Takeaways 92
List of Figures:
Figure 1. Research Method Flow Chart 8
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 11
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 13
Figure 4. North America Automotive AR and VR Market, 2019-2026, $ mn 15
Figure 5. Primary Drivers and Impact Factors of North America Automotive AR and VR Market 16
Figure 6. Primary Restraints and Impact Factors of North America Automotive AR and VR Market 19
Figure 7. Porter's Fiver Forces Analysis of North America Automotive AR and VR Market 25
Figure 8. Breakdown of North America Automotive AR and VR Market by Component, 2019-2026, % of Revenue 29
Figure 9. Contribution to North America 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 30
Figure 10. North America Automotive AR and VR Market: Hardware, 2015-2026, $ mn 31
Figure 11. North America Automotive AR and VR Market: Software, 2015-2026, $ mn 33
Figure 12. Breakdown of North America Automotive AR and VR Market by Technology, 2019-2026, % of Revenue 34
Figure 13. Contribution to North America 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%) 35
Figure 14. North America Automotive AR and VR Market: Augmented Reality (AR), 2015-2026, $ mn 36
Figure 15. North America Automotive AR and VR Market: Virtual Reality (VR), 2015-2026, $ mn 39
Figure 16. Breakdown of North America Automotive AR and VR Market by Application, 2019-2026, % of Revenue 41
Figure 17. Contribution to North America 2020-2026 Cumulative Revenue by Application, Value ($ mn) and Share (%) 42
Figure 18. North America Automotive AR and VR Market: Manufacturing & Supply, 2015-2026, $ mn 43
Figure 19. North America Automotive AR and VR Market: Research & Development, 2015-2026, $ mn 44
Figure 20. North America Automotive AR and VR Market: Marketing & Sales, 2015-2026, $ mn 45
Figure 21. North America Automotive AR and VR Market: Aftermarket Service, 2015-2026, $ mn 46
Figure 22. North America Automotive AR and VR Market: Support Functions & Training, 2015-2026, $ mn 47
Figure 23. North America Automotive AR and VR Market: Other Applications, 2015-2026, $ mn 48
Figure 24. Breakdown of North America Automotive AR and VR Market by Vehicle Type, 2019-2026, % of Revenue 49
Figure 25. Contribution to North America 2020-2026 Cumulative Revenue by Vehicle Type, Value ($ mn) and Share (%) 50
Figure 26. North America Automotive AR and VR Market: Passenger Vehicles, 2015-2026, $ mn 51
Figure 27. North America Automotive AR and VR Market: Commercial Vehicles, 2015-2026, $ mn 52
Figure 28. Breakdown of North America Automotive AR and VR Market by Driving Autonomy, 2019-2026, % of Revenue 53
Figure 29. Contribution to North America 2020-2026 Cumulative Revenue by Driving Autonomy, Value ($ mn) and Share (%) 54
Figure 30. North America Automotive AR and VR Market: Conventional Driving, 2015-2026, $ mn 55
Figure 31. North America Automotive AR and VR Market: Autonomous & Semi-autonomous Driving, 2015-2026, $ mn 56
Figure 32. Breakdown of North America Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue 58
Figure 33. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 59
Figure 34. U.S. Automotive AR & VR Market, 2015-2026, $ mn 61
Figure 35. Canada Automotive AR & VR Market, 2015-2026, $ mn 64
Figure 36. Growth Stage of North America Automotive AR and VR Industry over the Forecast Period 66
| Price : US$ 3,500 | Date : Dec 2024 |
| Category : Automotive | Pages : 134 |
| Price : US$ 3,500 | Date : Dec 2024 |
| Category : Automotive | Pages : 187 |
| Price : US$ 3,500 | Date : Dec 2024 |
| Category : Services | Pages : 185 |
| Price : US$ 3,500 | Date : Dec 2024 |
| Category : Services | Pages : 147 |
| Price : US$ 3,390 | Date : Nov 2024 |
| Category : Services | Pages : 176 |
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