North America Augmented Reality and Virtual Reality Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2019-2026: Trend Forecast and Growth Opportunity

  • Report Code : 342038
  • Pages : 106
  • Published On : Nov 2019
  • Industry : Telecom and IT
  • Format :

Choose License Type

Single User License: US$ 2,660
Multi User License: US$ 4,200
Corporate User License: US$ 5,700
As the largest regional market of augmented reality (AR) and virtual reality (VR) technologies, North America is expected to have an addressable market value of $258.6 billion for AR and VR during 2019-2026, representing a remarkable 2019-2026 CAGR of 32.3%. Highlighted with 25 tables and 38 figures, this 106-page report "North America Augmented Reality and Virtual Reality Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2019-2026: Trend Forecast and Growth Opportunity" is based on a comprehensive research of the entire North America augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2018, revenue estimates for 2019, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter's Fiver Forces The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country. Based on technology, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Augmented Reality (AR) o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker) o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing) • Virtual Reality (VR) o Nonimmersive Technology o Semi-Immersive and Fully Immersive Technology Based on component, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Hardware o Sensors o Semiconductor Component o Displays and Projectors o Position Trackers o Cameras o Others • Software o Software Developer Kits o Cloud Services Based on device type, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Augmented Reality Devices o Head-Mounted Display (HMD) o Head-Up Display (HUD) o Handheld Device • Virtual Reality Devices o Head-Mounted Display (HMD) o Gesture-Tracking Device o Projector & Display Wall Based on industry vertical, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Gaming • Entertainment & Media • Aerospace & Defense • Healthcare • Education • Manufacturing • Retail • Others Based on end-user, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Consumer • Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises) Geographically, the following listed national markets are fully investigated: • U.S. • Canada For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in North America augmented reality and virtual reality market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players: DAQR EON. Reality Inc. Facebook Google HTC Microsoft Samsung Seiko Epson Sony Vuzix Corporation (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Table of Contents 1 Introduction 5 1.1 Industry Definition and Research Scope 5 1.1.1 Industry Definition 5 1.1.2 Research Scope 6 1.2 Research Methodology 8 1.2.1 Overview of Market Research Methodology 8 1.2.2 Market Assumption 9 1.2.3 Secondary Data 9 1.2.4 Primary Data 9 1.2.5 Data Filtration and Model Design 10 1.2.6 Market Size/Share Estimation 11 1.2.7 Research Limitations 12 1.3 Executive Summary 13 2 Market Overview and Qualitative Analysis 15 2.1 Market Size and Forecast 15 2.2 Major Growth Drivers 16 2.3 Market Restraints and Challenges 19 2.4 Emerging Opportunities and Market Trends 22 2.5 Porter's Fiver Forces Analysis 25 3 Segmentation of North America Market by Technology 31 3.1 Market Overview by Technology 31 3.2 North America Augmented Reality (AR) Market 2015-2026 34 3.2.1 Marker-based Augmented Reality 36 3.2.2 Markerless Augmented Reality 37 3.3 North America Virtual Reality (VR) Market 2015-2026 38 3.3.1 Nonimmersive Technology 40 3.2.2 Semi-Immersive and Fully Immersive Technology 41 4 Segmentation of North America Market by Component 42 4.1 Market Overview by Component 42 4.2 North America AR and VR Hardware Market 2015-2026 45 4.3 North America AR and VR Software Market 2015-2026 47 5 Segmentation of North America Market by Device Type 49 5.1 Market Overview by Device Type 49 5.2 North America AR Devices Market 2015-2026 52 5.2.1 Head-Mounted Display (HMD) 54 5.2.2 Head-Up Display (HUD) 55 5.2.3 Handheld Device 56 5.3 North America VR Devices Market 2015-2026 57 5.3.1 Head-Mounted Display (HMD) 59 5.3.2 Gesture-Tracking Device 60 5.3.3 Projector & Display Wall 61 6 Segmentation of North America Market by Industry Vertical 62 6.1 Market Overview by Industry Vertical 62 6.2 North America Augmented Reality and Virtual Reality Market for Gaming 2015-2026 65 6.3 North America Augmented Reality and Virtual Reality Market for Entertainment & Media 2015-2026 66 6.4 North America Augmented Reality and Virtual Reality Market for Aerospace & Defense 2015-2026 67 6.5 North America Augmented Reality and Virtual Reality Market for Healthcare 2015-2026 68 6.6 North America Augmented Reality and Virtual Reality Market for Education 2015-2026 69 6.7 North America Augmented Reality and Virtual Reality Market for Manufacturing 2015-2026 70 6.8 North America Augmented Reality and Virtual Reality Market for Retail 2015-2026 71 6.9 North America Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 72 7 Segmentation of North America Market by End-user 73 7.1 Market Overview by End-user 73 7.2 North America Consumer AR and VR Market 2015-2026 76 7.3 North America Enterprise AR and VR Market 2015-2026 77 8 North America Market 2015-2026 by Country 79 8.1 Overview of North America Market 79 8.2 U.S. Market 82 8.3 Canadian Market 85 9 Competitive Landscape 87 9.1 Overview of Key Vendors 87 9.2 Company Profiles 90 10 Investing in North America Market: Risk Assessment and Management 100 10.1 Risk Evaluation of North America Market 100 10.2 Critical Success Factors (CSFs) 103 RELATED REPORTS AND PRODUCTS 106 List of Tables: Table 1. Snapshot of North America Augmented Reality and Virtual Reality Market, 2018-2026 14 Table 2. Main Product Trends and Market Opportunities in North America Augmented Reality and Virtual Reality Market 22 Table 3. North America Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 32 Table 4. North America Augmented Reality Market by Technology, 2015-2026, $ bn 35 Table 5. North America Marker-based AR Market by Technology, 2015-2026, $ bn 36 Table 6. North America Markerless Augmented Reality Market by Technology, 2015-2026, $ bn 37 Table 7. North America Virtual Reality Market by Technology, 2015-2026, $ bn 39 Table 8. North America Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 43 Table 9. North America AR and VR Hardware Market by Type, 2015-2026, $ bn 46 Table 10. North America AR and VR Software Market by Type, 2015-2026, $ bn 48 Table 11. North America Augmented Reality and Virtual Reality Market by Device Type, 2015-2026, $ bn 50 Table 12. North America Augmented Reality Devices Market by Type, 2015-2026, $ bn 53 Table 13. North America Virtual Reality Devices Market by Type, 2015-2026, $ bn 58 Table 14. North America Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 63 Table 15. North America Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ bn 74 Table 16. North America Enterprise AR and VR Market by Organization Size, 2015-2026, $ bn 78 Table 17. North America Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ bn 81 Table 18. U.S. Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 83 Table 19. U.S. Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 83 Table 20. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 83 Table 21. Canada Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 86 Table 22. Canada Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 86 Table 23. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 86 Table 24. Risk Evaluation for Investing in North America Market, 2018-2026 101 Table 25. Critical Success Factors and Key Takeaways 104 List of Figures: Figure 1. Research Method Flow Chart 8 Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 11 Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026 13 Figure 4. North America Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 15 Figure 5. Primary Drivers and Impact Factors of North America Augmented Reality and Virtual Reality Market 16 Figure 6. Primary Restraints and Impact Factors of North America Augmented Reality and Virtual Reality Market 19 Figure 7. Porter's Fiver Forces Analysis of North America Augmented Reality and Virtual Reality Market 25 Figure 8. Breakdown of North America Augmented Reality and Virtual Reality Market by Technology, 2018-2026, % of Revenue 32 Figure 9. Contribution to North America 2019-2026 Cumulative Revenue by Technology, Value ($ bn) and Share (%) 33 Figure 10. North America Augmented Reality (AR) Market, 2015-2026, $ bn 34 Figure 11. North America Virtual Reality (VR) Market, 2015-2026, $ bn 38 Figure 12. Breakdown of North America Augmented Reality and Virtual Reality Market by Component, 2018-2026, % of Revenue 43 Figure 13. Contribution to North America 2019-2026 Cumulative Revenue by Component, Value ($ bn) and Share (%) 44 Figure 14. North America AR and VR Hardware Market, 2015-2026, $ bn 45 Figure 15. North America AR and VR Software Market, 2015-2026, $ bn 47 Figure 16. Breakdown of North America Augmented Reality and Virtual Reality Market by Device Type, 2018-2026, % of Revenue 50 Figure 17. Contribution to North America 2019-2026 Cumulative Revenue by Device Type, Value ($ bn) and Share (%) 51 Figure 18. North America AR Devices Market, 2015-2026, $ bn 52 Figure 19. North America VR Devices Market, 2015-2026, $ bn 57 Figure 20. Breakdown of North America Augmented Reality and Virtual Reality Market by Industry Vertical, 2018-2026, % of Revenue 63 Figure 21. Contribution to North America 2019-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 64 Figure 22. North America Augmented Reality and Virtual Reality Market for Gaming, 2015-2026, $ bn 65 Figure 23. North America Augmented Reality and Virtual Reality Market for Entertainment & Media, 2015-2026, $ bn 66 Figure 24. North America Augmented Reality and Virtual Reality Market for Aerospace & Defense, 2015-2026, $ bn 67 Figure 25. North America Augmented Reality and Virtual Reality Market for Healthcare, 2015-2026, $ bn 68 Figure 26. North America Augmented Reality and Virtual Reality Market for Education, 2015-2026, $ bn 69 Figure 27. North America Augmented Reality and Virtual Reality Market for Manufacturing, 2015-2026, $ bn 70 Figure 28. North America Augmented Reality and Virtual Reality Market for Retail, 2015-2026, $ bn 71 Figure 29. North America Augmented Reality and Virtual Reality Market for Other Sectors, 2015-2026, $ bn 72 Figure 30. Breakdown of North America Augmented Reality and Virtual Reality Market by End-user, 2018-2026, % of Revenue 74 Figure 31. Contribution to North America 2019-2026 Cumulative Revenue by End-user, Value ($ bn) and Share (%) 75 Figure 32. North America Consumer AR and VR Market, 2015-2026, $ bn 76 Figure 33. North America Enterprise AR and VR Market, 2015-2026, $ bn 77 Figure 34. Breakdown of North America Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 80 Figure 35. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 81 Figure 36. U.S. Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 82 Figure 37. Canada Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 85 Figure 38. Growth Stage of North America Augmented Reality and Virtual Reality Industry over the Forecast Period 87

North America Banking as a Service Market Size, Share, Trends & Analysis by Product Type (API-based, Cloud-based), by Organization Size (Large Enterprise, Small & Medium Enterprise), by Application (Government, Banks, NBFC) and Region, with Forecasts from 2024 to 2034....

Market Overview The North America Banking as a Service (BaaS) Market is poised for significant growth from 2024 to 2034, driven by the digital transformation of financial services, the increasing demand for seamless integration of banking solutions, and the expansion of fintech partners...

North America Perfume Packaging Market Size, Share, Trends & Analysis by Material (Glass, Plastic, Metal, Paperboard, Others), by Capacity (Less than 100 ml, 100 ml to 250 ml, 251 ml to 500 ml, Above 500 ml), by Packaging Type (Bottles, Tubes & Roll-Ons, Caps & Closures, Droppers & Pumps, Others) and Region, with Forecasts from 2024 to 2034....

Market Overview The North America Perfume Packaging Market is set to experience robust growth from 2024 to 2034, driven by rising consumer preferences for premium fragrances, innovations in sustainable packaging, and the growing popularity of e-commerce. The market size is projected to ...

North America Alternate Marine Power Market Size, Share, Trends & Analysis by Vessel Type (Container Ship, Cruiser Ship, Roll-on/Roll-off Ship, Defense Ship, Others), by Power Requirement (Up to 2 MW, 2 MW-5 MW, Above 5 MW) and Region, with Forecasts from 2024 to 2034....

Market Overview The North America Alternate Marine Power Market is poised for significant growth from 2024 to 2034, driven by stringent environmental regulations, rising concerns about marine pollution, and advancements in clean energy technologies. The market size is projected to expan...

North America Bio Vanillin Market Size, Share, Trends & Analysis by Source (Rice Bran, Wood, Others), by End Use (Bakery and Confectionery, Food Services Sector, Pharmaceuticals, Fragrances, Others) and Region, with Forecasts from 2024 to 2034....

Market Overview The North America Bio Vanillin Market is projected to experience robust growth from 2024 to 2034, driven by the rising demand for natural and sustainable flavoring agents, increasing consumer preference for clean-label products, and expanding applications across various ...

North America AI-Enabled Biometric Market Size, Share, Trends & Analysis by Technology (Face Recognition, Fingerprint Recognition, Iris Recognition, Voice Recognition, Behavioral Biometrics), by Application (Mobile Biometrics and Smart Devices, Biometric Access Control Systems, Identity Verification and Authentication, Surveillance and Security, Others), by End User (Defense, Home Security, Government, BFSI, Healthcare, Others) and Region, with Forecasts from 2024 to 2034....

Market Overview The North America AI-Enabled Biometric Market is projected to experience substantial growth from 2024 to 2034, driven by the increasing demand for advanced, secure, and convenient identity verification solutions across various sectors. With rising adoption in areas such ...

North America Commercial Vehicle Telematics Market Size, Share, Trends & Analysis by Solution Type (OEM, Aftermarket), by Application (Solution, Services), by End User (Transportation & Logistics, Government & Utilities, Travel & Tourism, Construction, Education, Healthcare, Others) and Region, with Forecasts from 2024 to 2034....

Market Overview The North America Commercial Vehicle Telematics Market is poised for significant growth from 2024 to 2034, driven by the rising demand for real-time fleet monitoring, enhanced vehicle safety, and regulatory mandates for fleet management. The market is expected to expand ...

North America Passive Optical Network (PON) Market Size, Share, Trends & Analysis by Technology Type (EPON, GPON, Others (Next Generation PON)), by Component (Optical Network Terminal(ONT), Optical Line Terminal(OLT), Optical Distribution Network (ODN)), by Application (FTTX, Mobile Backhaul) and Region, with Forecasts from 2024 to 2034....

Market Overview The North America Passive Optical Network (PON) Market is set to experience substantial growth from 2024 to 2034, fueled by increasing investments in fiber-optic infrastructure and growing demand for high-speed, reliable internet connectivity. Projected to reach USD XXX....

North America Safety Valves Market Size, Share, Trends & Analysis by Material (Steel, Alloy, Cast Iron, Cryogenic, Others), by Size (Less Than 1", 1" to 10", 11" to 20", 20' & Above), by End-user (Oil & Gas, Energy & Power, Chemicals, Food & Beverage, Water & Wastewater Treatment, Others) and Region, with Forecasts from 2024 to 2034....

Market Overview The North America Safety Valves Market is anticipated to grow significantly from 2024 to 2034, driven by increasing demand across key industries such as oil & gas, energy & power, and water & wastewater treatment. Projected to reach USD XXX.XX million by 2034 from USD XX...

Virtual Dental Consultation Tools Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Virtual Dental Consultation Tools Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landscape, m...

Virtual Makeup Try-on Solutions Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Virtual Makeup Try-on Solutions Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landscape, man...