The Nigerian tobacco market is on the cusp of significant transition, as the government imposes increasingly restrictive legislation and taxation. Having introduced the National Tobacco Control Act in the middle of the review period, the government imposed a new specific excise tax on cigarettes in 2018, with plans to raise it year-on-year to 2020. Moreover, there are calls for further legislative action, including a proposed ban on flavoured tobacco products. However, Nigeria remains a relative...
Euromonitor International's Tobacco in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tobacco in Nigeria
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Tobacco Market on the Edge of Significant Change As Restrictive Legislation Is Enforced
New Tax Aimed at Disincentivising Cheap Cigarette Production
Growing Emphasis on Value-adding Innovation
A Fragmented Retailing Environment With More Formal Channels Making Headway
Population Growth To Drive Cigarettes Volume Growth
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Plain Packaging
Advertising, Sponsorship and Point-of-sale Display Bans
Flavoured Tobacco Product Ban
Vapour Products
Production/imports/exports
Market Indicators
Table 1 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
Impact of Rising Prices Set To Be Partly Offset by Increasing Employment
Manufacturers To Focus on Value-adding Innovation
Calls for Stricter Law Enforcement
Competitive Landscape
Bat Benefits From Nationwide Distribution and Innovation
Menthol Capsules Face the Prospect of A Ban
Black Horse Maintains Strong Performance
Taxation and Pricing
Taxation Rates
Summary 3 Taxation and Duty Levies 2013-2018
Average Cigarette Pack Price Breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Headlines
Prospects
Cigars and Cigarillos in Tune With Prevailing Trends
Smoking Tobacco Used in "jedi" Cigarettes
Trend Towards Shisha Under Threat From Potential Flavour Ban
Competitive Landscape
Altadis USA Holds A Strong Lead in Cigars and Cigarillos
Captain Black Benefiting From Affordability
Flavoured Brands Doing Well in Smoking Tobacco
Category Data
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Headlines
Prospects
E-vapour Products Remains Niche
Illicit Trade Constrains Smokeless Tobacco Growth
Legislation Could Have A Considerable Influence on Category Development
Competitive Landscape
Physical Stores Raising Awareness of E-vapour Products
Erinmore Benefits From Strength in Pipe Tobacco
International Players Remain Dominant
Category Indicators
Table 54 Number of Adult Vapers 2013-2018
Category Data
Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018
Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 60 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018
Table 61 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018
Table 62 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 63 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 64 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018
Table 65 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 66 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2018-2023
Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 69 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
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