This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in Nigeria. Euromonitor's Megatrends in Nigeria re...
Nigeria's population is projected to nearly double by 2040, as it reaches 313 million citizens. Rapid urbanisation will continue, while the median age will be 21.1 as Gen Alpha is expected to dominate the consumer landscape. Soaring inflation and high unemployment continue to deepen social inequalit...
Over 2022-2023, retail volume growth of jeans in Chile notably slowed following 2021's dynamic performance. During this time, many Chilean consumers prioritised their spending amid an unstable economy, characterised by significant inflation rates. Faced with these financial pressures, many consumers...
Jeans continue to record weak sales in 2024 following a post-pandemic surge as Norwegian consumers returned to normal lifestyles. The category is increasingly struggling with a very high degree of maturity, with jeans being a staple in most Norwegian's wardrobes. The informal nature of the country's...
The domestic jean company Mavi Giyim San ve Tic AS became the first and only Turkish apparel company to make the CDP's (Carbon Disclosure Project) Global A list in 2023, for its climate change and water security programs. Mavi aims to make its entire denim collection eco-friendly by 2030. In 2023, i...
Sauces, dips, and condiments has faced notable challenges in 2024 due to Nigeria's prevailing economic difficulties, including high inflation. Despite these obstacles, the category has managed to achieve marginal positive volume growth, as many of its products are essential cooking ingredients. Howe...
High inflation in Nigeria, persisting from 2023 into 2024, has significantly impacted the performance of cooking ingredients and meals by severely weakening consumer spending power. While these products are largely essential, many consumers have been compelled to reduce consumption or switch to more...
Inflationary pressures in 2024 have significantly hampered the performance of meals and soups in Nigeria, with volume sales experiencing notable declines. Products in this category are widely regarded as non-essential by the majority of Nigerian consumers, and the weakened disposable income of middl...
Jeans is in a volume slump in France in 2024, while value sales manage to achieve small positive gains. This follows the post-pandemic rebound in the 2020-2021 period, which has since declined. The current poor performance of jeans is attributed to consumers' price-sensitivity in light of an uncerta...
Staple foods have experienced a challenging year in 2024, marked by weak volume performance despite their essential nature within the Nigerian diet. Inflationary pressures and rising production costs have significantly impacted the industry, driving unit prices upwards and weakening consumer purchas...