This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in Nigeria. Euromonitor's Megatrends in Nigeria re...
Nigeria's population is projected to nearly double by 2040, as it reaches 313 million citizens. Rapid urbanisation will continue, while the median age will be 21.1 as Gen Alpha is expected to dominate the consumer landscape. Soaring inflation and high unemployment continue to deepen social inequalit...
Retail volume sales of hosiery in Chile are rising strongly in 2024, following a marginal drop the previous year when the category was impacted by unfavourable weather conditions and low consumer spending. The improved performance in 2024 is being driven by a lower comparative base and signs of a re...
Hosiery volume sales have weakened in Norway following the relatively strong growth post-pandemic, especially in sheer hosiery. Inflation and rising unit prices have resulted in a tougher environment for apparel and footwear overall, which has naturally impacted hosiery as well, since it is primaril...
Compared to European countries, per capita consumption of hosiery is still low in Turkey, with much potential for growth. After several years of strong growth post-pandemic, volume sales declined over 2024, with consumers reigning in expenditure. Rising health-awareness in Turkey has made consumers ...
Hosiery is managing to achieve small positive volume gains in South Korea in 2024, albeit at lower levels than seen in recent years. Sales are supported by the fact that hosiery has become a means of expressing individual styles, with consumers moving away from plan hosiery and opting for vibrant, c...
Sauces, dips, and condiments has faced notable challenges in 2024 due to Nigeria's prevailing economic difficulties, including high inflation. Despite these obstacles, the category has managed to achieve marginal positive volume growth, as many of its products are essential cooking ingredients. Howe...
Hosiery volume sales increased at a faster pace over 2024 due to higher consumption of lower priced products in the Netherlands. While unit prices continued to rise in line with costs, Dutch consumers looked for discounts especially in non-sheer hosiery. Sheer hosiery sales were impacted as people r...
Hosiery has found itself in a challenging situation in recent years with many consumers opting to extend the use of their existing hosiery, rather than buying new products. Retail volume growth remains stable, but current value growth has slowed in line with lower inflation. The ongoing economic unc...
High inflation in Nigeria, persisting from 2023 into 2024, has significantly impacted the performance of cooking ingredients and meals by severely weakening consumer spending power. While these products are largely essential, many consumers have been compelled to reduce consumption or switch to more...