LCD televisions dominate the home video category in Nigeria, the remainder of sales held by DVD players and a minor proportion by BD players. New entrants to the television category, namely TCL TV and iTEC, resulted in some rise in competitiveness, as consumers are now able to make a purchasing decision based on factors such as screen quality and size, smart capabilities, and most notably, affordability. With urbanisation in the country, and an increasing number of consumers seeing incomes rise,...
Euromonitor International's Home Video in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Televisions, Video Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Home Video in Nigeria
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Lcd TVs and Dvd Players Represent Bulk of Category Sales
Larger Screens and Internet-connected Units Set To Gain Popularity
Urbanisation A Growth Driver, But Competitive Pricing Is Key
Competitive Landscape
Fouani Nigeria and Hisense See Share Gains in 2019
Itec and Tcl Corp Attract Consumer Interest With New Launches
Less Expensive Chinese Offerings Set To Gain Share
Category Data
Table 1 Sales of Home Video by Category: Volume 2014-2019
Table 2 Sales of Home Video by Category: Value 2014-2019
Table 3 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Video by Category: % Value Growth 2014-2019
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 7 NBO Company Shares of Home Video: % Volume 2015-2019
Table 8 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 9 Distribution of Home Video by Channel: % Volume 2014-2019
Table 10 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 11 Forecast Sales of Home Video by Category: Value 2019-2024
Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 15 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024
Executive Summary
Nigeria Sees Urbanisation and Rising Incomes, But Price Remains Key
Smartphones Gain Prominence, Rural Challenges Remain
Chinese Products A Threat, Players Appeal by Offering Nigeria-specific Products
Specialist Outlets Gain Strength in 2019, E-commerce Falters
Overall Market Performance Set To Weaken, Infrastructure Issues Remain
Market Data
Table 16 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 17 Sales of Consumer Electronics by Category: Value 2014-2019
Table 18 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 19 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 21 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 22 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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