Overall, the outlook is expected to be negative for dairy products and alternatives in 2022. While there is expected to be double-digit current value growth, there is also expected to be significant volume decline, as continuing soaring inflation hits consumer purchasing power. Also, the Nigerian oil industry is not benefitting as much as it could from spiralling global oil prices as output is low due to infrastructure deficiencies and on the other hand, the economy is being negatively impacted...
Euromonitor International's Dairy Products and Alternatives in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Dairy Products and Alternatives in Nigeria
Euromonitor International
September 2022
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN NIGERIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Significant price rises leads to volume decline in 2022
Local brands gain value share
Dried baby food fares best
PROSPECTS AND OPPORTUNITIES
Moderate performance over forecast period
Local brands gain some value share
Nestlé will maintain lead in 2022 on strength of trusted brands
CATEGORY DATA
Table 8 Sales of Baby Food by Category: Volume 2017-2022
Table 9 Sales of Baby Food by Category: Value 2017-2022
Table 10 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 11 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 12 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 13 NBO Company Shares of Baby Food: % Value 2018-2022
Table 14 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 15 Distribution of Baby Food by Format: % Value 2017-2022
Table 16 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 17 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Significant price rises leads to volume decline in 2022
Margarine remains the main driver of volume sales in 2022
Blue Band remains the leader in butter and spreads despite declining share
PROSPECTS AND OPPORTUNITIES
Moderate performance over forecast period
Margarine is increasingly competitive
Growth of modern grocery retail channels to boost growth for butter particularly
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 21 Sales of Butter and Spreads by Category: Value 2017-2022
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 24 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 26 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Significant volume decline in 2022
Lactalis dominates cheese but loses value share
Significant development with launch of local packaged cream cheese from Arla
PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
Growth of modern grocery retail channels to boost growth
Good prospects for Arla's locally produced cream cheese
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2017-2022
Table 32 Sales of Cheese by Category: Value 2017-2022
Table 33 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 34 Sales of Cheese by Category: % Value Growth 2017-2022
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 36 NBO Company Shares of Cheese: % Value 2018-2022
Table 37 LBN Brand Shares of Cheese: % Value 2019-2022
Table 38 Distribution of Cheese by Format: % Value 2017-2022
Table 39 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 40 Forecast Sales of Cheese by Category: Value 2022-2027
Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 42 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Significant volume decline in 2022
FrieslandCampina WAMCO still leads but loses value share
Flavoured milk drinks fare slightly better than powder milk
PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
More competition over the long term as local production increases
Leading players look to differentiate
CATEGORY DATA
Table 43 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 44 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 49 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Yoghurt best performing dairy product in 2022
Ranona retains lead as competition in yoghurt intensifies
Plain yoghurt and flavoured yoghurt see negative impact from depreciation of the local currency
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Further premiumisation when economy improves
Plain yoghurt and flavoured yoghurt also have positive outlook
CATEGORY DATA
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline in volume sales as consumer purchasing power falls
Coffee whiteners key success story in 2022
Evaporate and condensed milk see volume decline in 2022
PROSPECTS AND OPPORTUNITIES
Very healthy constant value and volume growth over forecast period
Evaporated milk remains key product
Growth also for niche products
CATEGORY DATA
Table 65 Sales of Other Dairy by Category: Volume 2017-2022
Table 66 Sales of Other Dairy by Category: Value 2017-2022
Table 67 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 68 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 69 Sales of Cream by Type: % Value 2017-2022
Table 70 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 71 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 72 Distribution of Other Dairy by Format: % Value 2017-2022
Table 73 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 74 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 75 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume decline in 2022, as retail prices soar
Limited product launches in 2022
Soy milk dominates plant-based dairy
PROSPECTS AND OPPORTUNITIES
Plant-based dairy remains niche
Multinationals continue to dominate
Soy drinks drive volume sales over forecast period
CATEGORY DATA
Table 77 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 78 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 79 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 80 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 82 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 83 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 84 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 85 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 86 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
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