The increasing popularity of iced tea concentrates in Ecuador has marked a significant shift in consumer preferences in 2024, as they surpass fruit-flavoured counterparts in both sales and appeal. This transition is attributed to the perception of iced tea concentrates as fresher and more natural, i...
In 2024, liquid concentrates in Japan is expected to experience declines in both off-trade RTD volume and current value sales. This downturn can primarily be attributed to the reduced amount of time consumers have been spending at home in this year. Liquid concentrates saw significant growth in off-...
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in Nigeria. Euromonitor's Megatrends in Nigeria re...
Concentrates experienced a slight decline in retail volume in 2024, continuing a trend of underperformance in Sweden's soft drinks landscape. One of the key issues is that concentrates are often seen as somewhat outdated and less trendy compared to other beverage options. The category has struggled ...
Nigeria's population is projected to nearly double by 2040, as it reaches 313 million citizens. Rapid urbanisation will continue, while the median age will be 21.1 as Gen Alpha is expected to dominate the consumer landscape. Soaring inflation and high unemployment continue to deepen social inequalit...
Sauces, dips, and condiments has faced notable challenges in 2024 due to Nigeria's prevailing economic difficulties, including high inflation. Despite these obstacles, the category has managed to achieve marginal positive volume growth, as many of its products are essential cooking ingredients. Howe...
High inflation in Nigeria, persisting from 2023 into 2024, has significantly impacted the performance of cooking ingredients and meals by severely weakening consumer spending power. While these products are largely essential, many consumers have been compelled to reduce consumption or switch to more...
Inflationary pressures in 2024 have significantly hampered the performance of meals and soups in Nigeria, with volume sales experiencing notable declines. Products in this category are widely regarded as non-essential by the majority of Nigerian consumers, and the weakened disposable income of middl...
Staple foods have experienced a challenging year in 2024, marked by weak volume performance despite their essential nature within the Nigerian diet. Inflationary pressures and rising production costs have significantly impacted the industry, driving unit prices upwards and weakening consumer purchas...
Overall, concentrates in Malaysia enjoyed a positive year in 2024, with demand rising at a similar rate to the previous year. However, liquid concentrates continued to dominate the category and lead the growth in demand, against a low market size for powder concentrates in off-trade (RTD) volume ter...