Although like most other soft drinks categories, ready-to-drink (RTD) tea is set to see an off-trade volume decline in Japan in 2024, it remains the second largest category within soft drinks after bottled water, enjoying popularity amongst consumers of all ages. Notably, unsweetened green tea accounts for the largest share of sales. Japanese consumers predominantly prefer to drink green tea without sugar, making unsweetened green tea the standard choice amongst RTD tea products. In contrast, be...
Euromonitor International's RTD Tea in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
RTD Tea in Japan
Euromonitor International
December 2024
List Of Contents And Tables
RTD TEA IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Green tea continues to lead RTD tea
Price gap widens between national brands and private label products
ITO EN Ltd remains the top player in tea
PROSPECTS AND OPPORTUNITIES
Functional innovations expected to continue in RTD tea
Kirin plans to invest in RTD black tea
Tea Ade and Asian tea culture find success in RTD format
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
SOFT DRINKS IN JAPAN
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
Fountain sales in Japan
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
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