New Zealand Tobacco Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Tobacco in New Zealand

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Positive Value Sales for Tobacco Supported by Rising Prices Due To Tax Hikes

Heated Tobacco Products Launch in New Zealand

Plain Packaging Legislation Proves Restrictive for Tobacco Players

Supermarkets Continue To Gain Share Across Many Tobacco Categories

Strong Demand for Smoking Alternatives To Drive Growth Over Forecast Period

Operating Environment

Legislation

Summary 1 Legislation Summary at a Glance

Minimum Legal Smoking Age

Smoking Prevalence

Tar Levels

Health Warnings

Plain Packaging

Point-of-sale Display Bans

Smoking in Public Places

Flavoured Tobacco Product Ban

Reduced Harm

Vapour Products

Production/imports/exports

Market Indicators

Table 1 Number of Adult Smokers by Gender 2013-2018

Market Data

Table 2 Sales of Tobacco by Category: Volume 2013-2018

Table 3 Sales of Tobacco by Category: Value 2013-2018

Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018

Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018

Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023

Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023

Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023

Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Sources

Summary 2 Research Sources

Headlines

Prospects

Stronger Retail Volume Decline Due To Rising Prices in 2018

New Regulations Restrict Differentiation for Cigarette Producers

Government Efforts To Reduce Smoking Appear To Be Effective

Competitive Landscape

Philip Morris To Withdraw From Cigarettes To Focus on Heated Tobacco Products

Mixed Results for Dominant Leader British American Tobacco

Increasing Number of Economy Brands Likely To Emerge Over Forecast Period

Taxation and Pricing

Taxation Rates

Summary 3 Taxation and Duty Levies 2013-2018

Average Cigarette Pack Price Breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

Category Data

Table 10 Sales of Cigarettes: Volume 2013-2018

Table 11 Sales of Cigarettes by Category: Value 2013-2018

Table 12 Sales of Cigarettes: % Volume Growth 2013-2018

Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018

Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018

Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018

Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018

Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018

Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018

Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018

Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018

Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018

Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018

Table 23 Forecast Sales of Cigarettes: Volume 2018-2023

Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023

Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023

Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023

Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023

Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023

Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023

Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Headlines

Prospects

Affordable Cigarillos Strongest Performer in Retail Volume Terms

Niche Category of Cigars Mainly Appeals To Affluent Consumers

Lack of Innovation for Pipe Tobacco, While Fine Cut Records Strongest Volume Decline

Competitive Landscape

Positive Performers Within Declining Fine Cut Tobacco

in Line With Its Stronger Growth, Cigarillos Sees Impressive Performances

Consumers Look To Economy Brands To Make Savings

Category Data

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018

Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018

Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018

Table 36 Sales of Cigars by Size: % Volume 2013-2018

Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018

Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018

Table 39 NBO Company Shares of Cigars: % Volume 2014-2018

Table 40 LBN Brand Shares of Cigars: % Volume 2015-2018

Table 41 NBO Company Shares of Cigarillos: % Volume 2014-2018

Table 42 LBN Brand Shares of Cigarillos: % Volume 2015-2018

Table 43 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018

Table 44 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018

Table 45 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018

Table 46 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018

Table 47 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018

Table 48 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018

Table 49 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018

Table 50 Distribution of Smoking Tobacco by Format: % Volume 2013-2018

Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023

Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023

Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023

Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Headlines

Prospects

Nicotine E-vapour Products Set To Emerge Over Forecast Period

Smokeless Tobacco Remains Prohibited in New Zealand

Phenomenal Growth Predicted for Heated Tobacco After Being Declared Legal in 2018

Competitive Landscape

New Leadership for E-vapour Products in 2018

Significant Investment in Heated Tobacco To Reap Rewards for Philip Morris

Positive Sales for Closed Vaping Systems Niche

Category Indicators

Table 55 Number of Adult Vapers 2013-2018

Category Data

Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018

Table 58 Sales of Tobacco Heating Devices: Volume 2013-2018

Table 59 Sales of Tobacco Heating Devices: Value 2013-2018

Table 60 Sales of Heated Tobacco: Volume 2013-2018

Table 61 Sales of Heated Tobacco: Value 2013-2018

Table 62 Distribution of E-Vapour Products by Format: % Value 2013-2018

Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023

Table 64 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023

Table 65 Forecast Sales of Tobacco Heating Devices: Value 2018-2023

Table 66 Forecast Sales of Heated Tobacco: Volume 2018-2023

Table 67 Forecast Sales of Heated Tobacco: Value 2018-2023