Megatrends in New Zealand

Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends Framework
For busy New Zealanders, Digital Living is the top priority
Convenience
Rebel Bakehouse Wholemeal Snack Wraps offer convenience and functional benefits
Tech helps to simplify everyday tasks for New Zealanders
Consumers pursue a better work-life balance post-pandemic
Older shoppers are attracted by the convenience of physical stores
E-commerce appeals for its flexibility
Younger generations have less time to cook
Digital living
Bremworth Wool Carpets launches New Zealand's first AI-generated TV ad
Younger consumers enjoy the convenience of smart home technology
New Zealanders are careful to maintain control of their online data
Millennials are happy to share personal details in exchange for targeted offers
Friends and family remain the first port of call for purchase advice
Consumers expect more face-to-face interaction in future
Diversity and inclusion
Neurodivergent dating app Wable launched in New Zealand
Political engagement is highest among Millennials
Most New Zealanders are confident in expressing their identity
Experience more
Dyson opens immersive pop-up experience in New Zealand mall
New Zealanders are eager for new experiences
Relaxation remains the primary travel motivation
Shoppers enjoy interactive store features
Personalisation
Bargain Box provides affordable, customisable meal kits with flexible options
Millennials show the greatest enthusiasm for digital experiences
Younger consumers are keen on self-expression
Premiumisation
Premium chocolate brand Lindt taps into indulgence trend with its first New Zealand store
Most New Zealanders hanker for a simpler life
Millennials research products thoroughly before buying
Animal welfare is a key consideration for New Zealanders
Pursuit of value
Panda Mart generates excitement with rock-bottom prices
New Zealand shoppers adopt thriftier habits
Consumers have been hit by the cost-of-living crisis
New Zealanders have embraced the circular economy
Young consumers are intent on saving more money
Shopper reinvented
Woolworths saves customers more money with new Everyday Rewards loyalty programme
Millennials demand transparency and customisation
Shoppers enjoy a blend of buying options
Consumers are reticent about engaging with brands via social media
Young consumers embrace social shopping
Sustainable living
Designer Wardrobe supports circular fashion with celebrity clothing sale
New Zealanders are keen to contribute to sustainability
Consumers adopt green lifestyle options
Controlling food waste and plastics use are top environmental priorities
Wellness
Haven launches 100% oat-based drink for toddlers
Consumers embrace holistic wellness activities
New Zealanders take a growing interest in fitness and nutrition
People are still concerned about health and safety in the post-pandemic era
Leverage the power of megatrends to shape your strategy today