New Zealand is a major dairy producing nation, which means that milk is a mature and popular category in the country. The significance of the category is such that milk is included in the "basket of goods" that is used to calculate the Consumer Price Index and the official inflation rate. The COVID-19 lockdowns of 2020 and 2021 provided a boost to volume sales, as consumers spent more time at home. However, as the country is starting to move on from the COVID-19 pandemic, and New Zealanders are...
Euromonitor International's Drinking Milk Products in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Drinking Milk Products market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Drinking Milk Products in New Zealand
Euromonitor International
September 2022
List Of Contents And Tables
DRINKING MILK PRODUCTS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising inflation drives price rises and value growth for milk
New Zealand's recyclable bottle hits South Island shelves
Lewis Road Creamery continues to drive innovation in flavoured milk drinks
PROSPECTS AND OPPORTUNITIES
Strong growth expected to continue for flavoured milk drinks
Weak retail volume growth expected as conscious consumerism rises
Cost-of-living pressures expected to see consumers trade down to private label
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 2 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 7 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Rising inflation drives value growth, but may hurt growth prospects moving forward
Competitive landscape
Channel developments
Conscious consumerism expected to lead to weak volume sales growth
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 16 Penetration of Private Label by Category: % Value 2017-2022
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
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