The trend towards lighter wines continued in 2019, with still white wine recording the second-highest volume growth for the year. In comparison, still red wines and still rosé wine both recorded a decline in growth for 2019, with consumers moving towards the still white wine option. The boost in still white wine aligns to a growing amount of consumers becoming eager to restrict their alcohol consumption, with still white wine typically having less ABV than still red wine. Therefore, red wine has...
Euromonitor International's Wine in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Wine in the Netherlands
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Still white wine records positive volume growth in 2019, as red wine suffers from an increasingly negative perception
Sparkling wine performs well in 2019, as consumers open the champagne more frequently
FGL Wine Estates leads branded wines, as Royal Ahold NV boosts sales and volume growth for Valdivieso, promoting the wine online and in stores
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2014-2019
Table 2 Sales of Wine by Category: Total Value 2014-2019
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 16 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 17 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 18 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 28 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 29 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
The positive economy boosts growth in 2019, as low alcohol options become increasingly popular, encouraged by the growing health and wellness trend
Heineken NV leads in 2019, having strong offerings in beer, non-alcoholic beer and cider, while international player Budweiser enters the landscape
On-trade volume growth will recover across the forecast period, whereas off-trade growth for beer, cider/perry and RTDS, will be challenged by price-conscious behaviour
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
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