Beer in the Netherlands

Beer in the Netherlands 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Ale boosts growth in beer for 2019, as craft breweries increase consumers interest, offering new, exciting flavours 
Low alcohol and non-alcoholic beer drive double-digit volume growth in 2019, as retailers continue to advertise the products, benefiting from higher profit margins 
Budweiser enters the landscape in 2019, set to challenge the leading player Heineken, offering its beer through both on-trade and off-trade 
2020 AND BEYOND 
COVID-19 impact 
Affected products within beer 
Recovery and opportunities 
CATEGORY BACKGROUND 
Lager price band methodology 
Summary 1       Lager by Price Band 2019 
Table 1         Number of Breweries 2014-2019 
CATEGORY DATA 
Table 2 Sales of Beer by Category: Total Volume 2014-2019 
Table 3 Sales of Beer by Category: Total Value 2014-2019 
Table 4 Sales of Beer by Category: % Total Volume Growth 2014-2019 
Table 5 Sales of Beer by Category: % Total Value Growth 2014-2019 
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019 
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2014-2019 
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 10 	GBO Company Shares of Beer: % Total Volume 2015-2019 
Table 11 	NBO Company Shares of Beer: % Total Volume 2015-2019 
Table 12 	LBN Brand Shares of Beer: % Total Volume 2016-2019 
Table 13 	Forecast Sales of Beer by Category: Total Volume 2019-2024 
Table 14 	Forecast Sales of Beer by Category: Total Value 2019-2024 
Table 15 	Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024 
Table 16 	Forecast Sales of Beer by Category: % Total Value Growth 2019-2024 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
The positive economy boosts growth in 2019, as low alcohol options become increasingly popular, encouraged by the growing health and wellness trend 
Heineken NV leads in 2019, having strong offerings in beer, non-alcoholic beer and cider, while international player Budweiser enters the landscape 
On-trade volume growth will recover across the forecast period, whereas off-trade growth for beer, cider/perry and RTDS, will be challenged by price-conscious behaviour 
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 17         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 2       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 26 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 27 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 28 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 29 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 30 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 31 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 32 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 33 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
DEFINITIONS 
SOURCES 
Summary 3 Research Sources