The global Mouthwash market was valued at 289.72 Million USD in 2020 and will grow with a CAGR of 5.67% from 2020 to 2027, based on HNY Research newly published report.
The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this field evaluate their business approaches. Also, this report covers market segmentation by major market verdors, types, applications/end users and geography(North America, East Asia, Europe, South Asia, Southeast Asia, Middle East, Africa, Oceania, South America).
Mouthwash is a liquid oral product designed to freshen breath. Certain varieties may also kill bacteria and whiten teeth.In the long run, product innovation will be the main factor supporting the category`s development. Premium oral care products with advanced technology are seeing growing popularity as consumers have been more serious about their oral care and are looking for more effective products. Consequently, unit prices are likely to rise correspondingly. Instead of competing on price, these products will compete on benefits, forcing consumers to decide which products will allow them to get the best value for money. Through several months` investigation and analysis, the project team gets the following conclusions: First, Globule Mouthwash capacity has stable expanded in recent years. World production and consumption of Mouthwash have also recently increased significantly. With advances in chemical technology, mouthwashes of the future will be designed with a larger array of and more improved functions. In the past, mouthwashes were primarily powerful breath fresheners. They eventually evolved into tooth protectors. Today, products are available to not only fight bad breath but whiten teeth and help battle cavity formation and gum recession. Second, many companies have several plants, usually close to aimed consumption market. There are international companies setting up factories in China too, such as P&G. Some new technologies that will undoubtedly be adapted to mouthwash products have recently been discovered. This prevents the cavity-causing bacteria to adhere to the tooth and thus inhibits cavity formation. Using this technology, they have created a mouthwash that may prevent tooth decay for up to three months. Another new mouthwash may actually contain good bacteria to kill the odor-and cavity-causing germ Streptococcus mutants. Using genetic engineering, scientists at the University Of Florida College Of Dentistry developed this bacterium and are now testing it in humans to determine whether it can be used. Ultimately, this new bacteria may be added to mouthwash products and thereby revolutionizing oral care. Third, all manufactures in the world are committed to the improvement of product. These two years, some Chinese manufactures can almost catch up with the world`s leading technology too. Fourth, the import and export percent of this industry is not high, and many international manufactures expand their business through building factories or investments. Fifth, company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, the developed areas` companies prefers investing to underdevelopment regions these years. Sixth, this industry is affected by the economy and policy, so it`s important to put an eye to economic indexes and leaders` prefer. With the global economic recovery, more and more people pay attention to rising environment standards, especially in underdevelopment regions that have a large population and fast economic growth, the need of Mouthwash will increase. Seventh, we tend to believe this industry now is close to mature, and the consumption increasing degree will show a smooth curve. On product prices, the slow downward trend in recent years will maintain in the future, as competition intensifies, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.
By Market Verdors:
Johnson&Johnson
P&G
Colgate
GSK
Sunstar
Sanofi
Lion
Amway
KAO
Hawley Hazel
Twin Lotus
Triumph
Rowpar
Sanjin
Veimeizi
Dr Harold Katz
Whealthfields
LanesHealth
Whitecat
HWL
Masson
Quankang
Quankang

By Types:
Cosmetic Mouthwashes
Therapeutic Mouthwashes

By Applications:
Household
Dental Hospital

Key Indicators Analysed
Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2016-2027 & Sales with a thorough analysis of the market's competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
Global and Regional Market Analysis: The report includes Global & Regional market status and outlook 2016-2027. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
Opportunities and Drivers: Identifying the Growing Demands and New Technology
Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

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1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Mouthwash Revenue
1.4 Market Analysis by Type
1.4.1 Global Mouthwash Market Size Growth Rate by Type: 2021 VS 2027
1.4.2 Cosmetic Mouthwashes
1.4.3 Therapeutic Mouthwashes
1.5 Market by Application
1.5.1 Global Mouthwash Market Share by Application: 2022-2027
1.5.2 Household
1.5.3 Dental Hospital
1.6 Study Objectives
1.7 Years Considered
1.8 Overview of Global Mouthwash Market
1.8.1 Global Mouthwash Market Status and Outlook (2016-2027)
1.8.2 North America
1.8.3 East Asia
1.8.4 Europe
1.8.5 South Asia
1.8.6 Southeast Asia
1.8.7 Middle East
1.8.8 Africa
1.8.9 Oceania
1.8.10 South America
1.8.11 Rest of the World
2 Market Competition by Manufacturers
2.1 Global Mouthwash Production Capacity Market Share by Manufacturers (2016-2021)
2.2 Global Mouthwash Revenue Market Share by Manufacturers (2016-2021)
2.3 Global Mouthwash Average Price by Manufacturers (2016-2021)
2.4 Manufacturers Mouthwash Production Sites, Area Served, Product Type
3 Sales by Region
3.1 Global Mouthwash Sales Volume Market Share by Region (2016-2021)
3.2 Global Mouthwash Sales Revenue Market Share by Region (2016-2021)
3.3 North America Mouthwash Sales Volume
3.3.1 North America Mouthwash Sales Volume Growth Rate (2016-2021)
3.3.2 North America Mouthwash Sales Volume Capacity, Revenue, Price and Gross Margin (2016-2021)
3.4 East Asia Mouthwash Sales Volume
3.4.1 East Asia Mouthwash Sales Volume Growth Rate (2016-2021)
3.4.2 East Asia Mouthwash Sales Volume Capacity, Revenue, Price and Gross Margin (2016-2021)
3.5 Europe Mouthwash Sales Volume (2016-2021)
3.5.1 Europe Mouthwash Sales Volume Growth Rate (2016-2021)
3.5.2 Europe Mouthwash Sales Volume Capacity, Revenue, Price and Gross Margin (2016-2021)
3.6 South Asia Mouthwash Sales Volume (2016-2021)
3.6.1 South Asia Mouthwash Sales Volume Growth Rate (2016-2021)
3.6.2 South Asia Mouthwash Sales Volume Capacity, Revenue, Price and Gross Margin (2016-2021)
3.7 Southeast Asia Mouthwash Sales Volume (2016-2021)
3.7.1 Southeast Asia Mouthwash Sales Volume Growth Rate (2016-2021)
3.7.2 Southeast Asia Mouthwash Sales Volume Capacity, Revenue, Price and Gross Margin (2016-2021)
3.8 Middle East Mouthwash Sales Volume (2016-2021)
3.8.1 Middle East Mouthwash Sales Volume Growth Rate (2016-2021)
3.8.2 Middle East Mouthwash Sales Volume Capacity, Revenue, Price and Gross Margin (2016-2021)
3.9 Africa Mouthwash Sales Volume (2016-2021)
3.9.1 Africa Mouthwash Sales Volume Growth Rate (2016-2021)
3.9.2 Africa Mouthwash Sales Volume Capacity, Revenue, Price and Gross Margin (2016-2021)
3.10 Oceania Mouthwash Sales Volume (2016-2021)
3.10.1 Oceania Mouthwash Sales Volume Growth Rate (2016-2021)
3.10.2 Oceania Mouthwash Sales Volume Capacity, Revenue, Price and Gross Margin (2016-2021)
3.11 South America Mouthwash Sales Volume (2016-2021)
3.11.1 South America Mouthwash Sales Volume Growth Rate (2016-2021)
3.11.2 South America Mouthwash Sales Volume Capacity, Revenue, Price and Gross Margin (2016-2021)
3.12 Rest of the World Mouthwash Sales Volume (2016-2021)
3.12.1 Rest of the World Mouthwash Sales Volume Growth Rate (2016-2021)
3.12.2 Rest of the World Mouthwash Sales Volume Capacity, Revenue, Price and Gross Margin (2016-2021)
4 North America
4.1 North America Mouthwash Consumption by Countries
4.2 United States
4.3 Canada
4.4 Mexico
5 East Asia
5.1 East Asia Mouthwash Consumption by Countries
5.2 China
5.3 Japan
5.4 South Korea
6 Europe
6.1 Europe Mouthwash Consumption by Countries
6.2 Germany
6.3 United Kingdom
6.4 France
6.5 Italy
6.6 Russia
6.7 Spain
6.8 Netherlands
6.9 Switzerland
6.10 Poland
7 South Asia
7.1 South Asia Mouthwash Consumption by Countries
7.2 India
7.3 Pakistan
7.4 Bangladesh
8 Southeast Asia
8.1 Southeast Asia Mouthwash Consumption by Countries
8.2 Indonesia
8.3 Thailand
8.4 Singapore
8.5 Malaysia
8.6 Philippines
8.7 Vietnam
8.8 Myanmar
9 Middle East
9.1 Middle East Mouthwash Consumption by Countries
9.2 Turkey
9.3 Saudi Arabia
9.4 Iran
9.5 United Arab Emirates
9.6 Israel
9.7 Iraq
9.8 Qatar
9.9 Kuwait
9.10 Oman
10 Africa
10.1 Africa Mouthwash Consumption by Countries
10.2 Nigeria
10.3 South Africa
10.4 Egypt
10.5 Algeria
10.6 Morocco
11 Oceania
11.1 Oceania Mouthwash Consumption by Countries
11.2 Australia
11.3 New Zealand
12 South America
12.1 South America Mouthwash Consumption by Countries
12.2 Brazil
12.3 Argentina
12.4 Columbia
12.5 Chile
12.6 Venezuela
12.7 Peru
12.8 Puerto Rico
12.9 Ecuador
13 Rest of the World
13.1 Rest of the World Mouthwash Consumption by Countries
13.2 Kazakhstan
14 Sales Volume, Sales Revenue, Sales Price Trend by Type
14.1 Global Mouthwash Sales Volume Market Share by Type (2016-2021)
14.2 Global Mouthwash Sales Revenue Market Share by Type (2016-2021)
14.3 Global Mouthwash Sales Price by Type (2016-2021)
15 Consumption Analysis by Application
15.1 Global Mouthwash Consumption Volume by Application (2016-2021)
15.2 Global Mouthwash Consumption Value by Application (2016-2021)
16 Company Profiles and Key Figures in Mouthwash Business
16.1 Johnson&Johnson
16.1.1 Johnson&Johnson Company Profile
16.1.2 Johnson&Johnson Mouthwash Product Specification
16.1.3 Johnson&Johnson Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.2 P&G
16.2.1 P&G Company Profile
16.2.2 P&G Mouthwash Product Specification
16.2.3 P&G Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.3 Colgate
16.3.1 Colgate Company Profile
16.3.2 Colgate Mouthwash Product Specification
16.3.3 Colgate Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.4 GSK
16.4.1 GSK Company Profile
16.4.2 GSK Mouthwash Product Specification
16.4.3 GSK Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.5 Sunstar
16.5.1 Sunstar Company Profile
16.5.2 Sunstar Mouthwash Product Specification
16.5.3 Sunstar Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.6 Sanofi
16.6.1 Sanofi Company Profile
16.6.2 Sanofi Mouthwash Product Specification
16.6.3 Sanofi Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.7 Lion
16.7.1 Lion Company Profile
16.7.2 Lion Mouthwash Product Specification
16.7.3 Lion Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.8 Amway
16.8.1 Amway Company Profile
16.8.2 Amway Mouthwash Product Specification
16.8.3 Amway Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.9 KAO
16.9.1 KAO Company Profile
16.9.2 KAO Mouthwash Product Specification
16.9.3 KAO Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.10 Hawley Hazel
16.10.1 Hawley Hazel Company Profile
16.10.2 Hawley Hazel Mouthwash Product Specification
16.10.3 Hawley Hazel Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.11 Twin Lotus
16.11.1 Twin Lotus Company Profile
16.11.2 Twin Lotus Mouthwash Product Specification
16.11.3 Twin Lotus Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.12 Triumph
16.12.1 Triumph Company Profile
16.12.2 Triumph Mouthwash Product Specification
16.12.3 Triumph Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.13 Rowpar
16.13.1 Rowpar Company Profile
16.13.2 Rowpar Mouthwash Product Specification
16.13.3 Rowpar Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.14 Sanjin
16.14.1 Sanjin Company Profile
16.14.2 Sanjin Mouthwash Product Specification
16.14.3 Sanjin Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.15 Veimeizi
16.15.1 Veimeizi Company Profile
16.15.2 Veimeizi Mouthwash Product Specification
16.15.3 Veimeizi Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.16 Dr Harold Katz
16.16.1 Dr Harold Katz Company Profile
16.16.2 Dr Harold Katz Mouthwash Product Specification
16.16.3 Dr Harold Katz Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.17 Whealthfields
16.17.1 Whealthfields Company Profile
16.17.2 Whealthfields Mouthwash Product Specification
16.17.3 Whealthfields Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.18 LanesHealth
16.18.1 LanesHealth Company Profile
16.18.2 LanesHealth Mouthwash Product Specification
16.18.3 LanesHealth Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.19 Whitecat
16.19.1 Whitecat Company Profile
16.19.2 Whitecat Mouthwash Product Specification
16.19.3 Whitecat Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.20 HWL
16.20.1 HWL Company Profile
16.20.2 HWL Mouthwash Product Specification
16.20.3 HWL Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.21 Masson
16.21.1 Masson Company Profile
16.21.2 Masson Mouthwash Product Specification
16.21.3 Masson Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.22 Quankang
16.22.1 Quankang Company Profile
16.22.2 Quankang Mouthwash Product Specification
16.22.3 Quankang Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
16.23 Quankang
16.23.1 Quankang Company Profile
16.23.2 Quankang Mouthwash Product Specification
16.23.3 Quankang Mouthwash Production Capacity, Revenue, Price and Gross Margin (2016-2021)
17 Mouthwash Manufacturing Cost Analysis
17.1 Mouthwash Key Raw Materials Analysis
17.1.1 Key Raw Materials
17.2 Proportion of Manufacturing Cost Structure
17.3 Manufacturing Process Analysis of Mouthwash
17.4 Mouthwash Industrial Chain Analysis
18 Marketing Channel, Distributors and Customers
18.1 Marketing Channel
18.2 Mouthwash Distributors List
18.3 Mouthwash Customers
19 Market Dynamics
19.1 Market Trends
19.2 Opportunities and Drivers
19.3 Challenges
19.4 Porter's Five Forces Analysis
20 Production and Supply Forecast
20.1 Global Forecasted Production of Mouthwash (2022-2027)
20.2 Global Forecasted Revenue of Mouthwash (2022-2027)
20.3 Global Forecasted Price of Mouthwash (2016-2027)
20.4 Global Forecasted Production of Mouthwash by Region (2022-2027)
20.4.1 North America Mouthwash Production, Revenue Forecast (2022-2027)
20.4.2 East Asia Mouthwash Production, Revenue Forecast (2022-2027)
20.4.3 Europe Mouthwash Production, Revenue Forecast (2022-2027)
20.4.4 South Asia Mouthwash Production, Revenue Forecast (2022-2027)
20.4.5 Southeast Asia Mouthwash Production, Revenue Forecast (2022-2027)
20.4.6 Middle East Mouthwash Production, Revenue Forecast (2022-2027)
20.4.7 Africa Mouthwash Production, Revenue Forecast (2022-2027)
20.4.8 Oceania Mouthwash Production, Revenue Forecast (2022-2027)
20.4.9 South America Mouthwash Production, Revenue Forecast (2022-2027)
20.4.10 Rest of the World Mouthwash Production, Revenue Forecast (2022-2027)
20.5 Forecast by Type and by Application (2022-2027)
20.5.1 Global Sales Volume, Sales Revenue and Sales Price Forecast by Type (2022-2027)
20.5.2 Global Forecasted Consumption of Mouthwash by Application (2022-2027)
21 Consumption and Demand Forecast
21.1 North America Forecasted Consumption of Mouthwash by Country
21.2 East Asia Market Forecasted Consumption of Mouthwash by Country
21.3 Europe Market Forecasted Consumption of Mouthwash by Countriy
21.4 South Asia Forecasted Consumption of Mouthwash by Country
21.5 Southeast Asia Forecasted Consumption of Mouthwash by Country
21.6 Middle East Forecasted Consumption of Mouthwash by Country
21.7 Africa Forecasted Consumption of Mouthwash by Country
21.8 Oceania Forecasted Consumption of Mouthwash by Country
21.9 South America Forecasted Consumption of Mouthwash by Country
21.10 Rest of the world Forecasted Consumption of Mouthwash by Country
22 Research Findings and Conclusion
23 Methodology and Data Source
23.1 Methodology/Research Approach
23.1.1 Research Programs/Design
23.1.2 Market Size Estimation
23.1.3 Market Breakdown and Data Triangulation
23.2 Data Source
23.2.1 Secondary Sources
23.2.2 Primary Sources
23.3 Disclaimer

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