The decline in retail volume sales was strong in womenswear, as in many categories, due to stubbornly high inflation which has eroded purchasing power. More flexible lifestyles and dress codes are leading to more casual styles and outfits among Turkish women. Meanwhile, interest in health and wellne...
Womenswear in Norway faced decline in volume terms over 2024, although there are signs of improvement compared to 2023. Overall, the category is stabilising following a decline during the pandemic in 2020 and two years of strong growth thereafter. Current value sales have slowed somewhat in 2024, du...
During 2022 and 2023, womenswear in Chile recorded modest growth as a result of inflationary pressures affecting the country. However, the category is regaining stronger momentum in 2024, especially as womenswear holds considerable value share within apparel and footwear in the local market. ...
Womenswear retail volume sales picked in 2024 aided by manufacturers' investment in new collections and the promotion of more varied and affordable products in the Netherlands. Consumers were still budget-conscious, and this was reflected in growing demand for affordable and discounted fast fashion,...
Hosiery has found itself in a challenging situation in recent years with many consumers opting to extend the use of their existing hosiery, rather than buying new products. Retail volume growth remains stable, but current value growth has slowed in line with lower inflation. The ongoing economic unc...
In 2024, footwear is the standout performer in the Morocco's apparel and footwear industry, in terms of volume and current value growth. While inflationary pressures have dampened consumer demand in many apparel categories, footwear is witnessing healthy growth due to higher levels of engagement in ...
Menswear in Morocco registered a stronger increase in retail volume growth over 2024, whilst current value growth has slowed down. The slowdown in unit prices has stimulated higher consumption of menswear, reflecting a rebound in consumer purchasing power. Certain product categories, such as men's t...
Apparel accessories is being hit by the aftereffects of climate change in Morocco. These shifts have led to unprecedented winter heatwaves, directly hampering the sale of cold weather-related accessories, such as hats/caps, scarves, and gloves, demand for which remains considerably lower than 2019 l...
Consumer demand for jeans continues to rise in 2024, with premium and economy ranges reporting stronger volume growth year on year in Morocco. On aggregate, economy jeans is the largest category by volume sales in both women's and men's jeans. Given the ongoing economic uncertainty and financial pre...
Womenswear remains in a volume slump in France in 2024 and also falls into a negative value decline. This follows a brief post-pandemic boost when consumers were keen to go shopping and dress up for out-of-home occasions again, after the era of restrictions. However, the current uncertain economic e...