Sports footwear is in high demand for its performance and comfort and is experiencing a notable surge as more individuals opt for comfort-driven choices over formal products in their everyday use. Turkish consumers increasingly demand technology that adds value, and manufacturers will increasingly b...
Sportswear in Chile continues to gain momentum among local consumers, registering sustained growth since the reopening of retail post-pandemic. Sportswear has become the flagship category of apparel and footwear, not only due to its direct relationship with sports but also because of other drivers s...
Even though sportswear is very mature in Norway, it was the best performing segment during the pandemic in 2020 and 2021. Health and exercise became even more important during the pandemic with many stating that it was key for mental health. Norwegians, who are already very outdoorsy increased the f...
Hosiery has found itself in a challenging situation in recent years with many consumers opting to extend the use of their existing hosiery, rather than buying new products. Retail volume growth remains stable, but current value growth has slowed in line with lower inflation. The ongoing economic unc...
In 2024, footwear is the standout performer in the Morocco's apparel and footwear industry, in terms of volume and current value growth. While inflationary pressures have dampened consumer demand in many apparel categories, footwear is witnessing healthy growth due to higher levels of engagement in ...
Sportswear is maintaining healthy value growth in South Korea in 2024, albeit at lower levels than seen in the recent review period, as sales normalise after the enhanced value created by inflationary pressures leading to high unit prices. Overall, sportswear is supported by both persisting fashion ...
Menswear in Morocco registered a stronger increase in retail volume growth over 2024, whilst current value growth has slowed down. The slowdown in unit prices has stimulated higher consumption of menswear, reflecting a rebound in consumer purchasing power. Certain product categories, such as men's t...
Apparel accessories is being hit by the aftereffects of climate change in Morocco. These shifts have led to unprecedented winter heatwaves, directly hampering the sale of cold weather-related accessories, such as hats/caps, scarves, and gloves, demand for which remains considerably lower than 2019 l...
Consumer demand for jeans continues to rise in 2024, with premium and economy ranges reporting stronger volume growth year on year in Morocco. On aggregate, economy jeans is the largest category by volume sales in both women's and men's jeans. Given the ongoing economic uncertainty and financial pre...
Moroccan consumers have demonstrated heightened price sensitivity in the sauces, dips, and condiments category in 2024. Stock cubes have emerged as a high-performing area, primarily due to rising prices of herbs and spices, which have driven consumers to seek more affordable alternatives. Stock cube...