Spirits in Morocco was still recovering slowly in 2018, which is expected to continue over the forecast period. This is thanks to the flourishing tourism industry in the country and also to the fact that the month of Ramadan will not fall in summer time over the forecast period. Summer time, mainly the period between July and August, accounts for almost 70% of the annual consumption of alcoholic drinks in the country. This is mainly because it represents the peak of tourist arrivals into the cou...
Euromonitor International's Spirits in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Spirits in Morocco
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Spirits Is Set To Record Modest Growth Over the Forecast Period
Illegal Sales Are Shrinking
Imported Brands Will Remain the Most Popular
Competitive Landscape
Chai Andrieux Remains the Leading Company in Spirits in 2018
Competition Is Fierce in Spirits
Event Sponsoring
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2018
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2013-2018
Table 2 Sales of Spirits by Category: Total Value 2013-2018
Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 10 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 11 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 12 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 13 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 14 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 15 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 16 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 17 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 18 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 19 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 20 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Executive Summary
Alcoholic Drinks Continues To Recover in 2018
the Government Is Taking Serious Action Against Illicit Trade
Groupe Des Brasseries Du Maroc Leads Sales in 2018
Off-trade Remains the Biggest Channel for Alcoholic Drinks Volume Sales
Alcoholic Drinks Market To Continue Recovering Over the Forecast Period
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Executive Summary
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