Moroccan consumers have demonstrated heightened price sensitivity in the sauces, dips, and condiments category in 2024. Stock cubes have emerged as a high-performing area, primarily due to rising prices of herbs and spices, which have driven consumers to seek more affordable alternatives. Stock cubes are perceived as cost-effective substitutes for traditional spice mixes, prompting significant consumer uptake. Manufacturers have capitalised on this trend by launching locally inspired flavours su...
Euromonitor International's Sauces, Dips and Condiments in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Cooking Ingredients and Condiments, Dips, Other Sauces and Condiments, Pickled Products, Sauces, Yeast-based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Sauces, Dips and Condiments in Morocco
Euromonitor International
December 2024
List Of Contents And Tables
SAUCES, DIPS AND CONDIMENTS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity and consumer responses
Shifts towards packaged products and the influence of economic factors
Post-pandemic recovery and the rise of consumer foodservice
PROSPECTS AND OPPORTUNITIES
Challenges and mitigation strategies
Opportunities and risks in niche categories
Projected performance of subcategories
CATEGORY DATA
Table 1 Sales of Sauces, Dips and Condiments by Category: Volume 2019-2024
Table 2 Sales of Sauces, Dips and Condiments by Category: Value 2019-2024
Table 3 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2019-2024
Table 4 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2019-2024
Table 5 Sales of Liquid Recipe Sauces by Type: % Value 2019-2024
Table 6 Sales of Other Sauces and Condiments by Type: Rankings2019-2024
Table 7 NBO Company Shares of Sauces, Dips and Condiments: % Value 2020-2024
Table 8 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2024
Table 9 Distribution of Sauces, Dips and Condiments by Format: % Value 2019-2024
Table 10 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2024-2029
Table 11 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2024-2029
Table 12 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2024-2029
Table 13 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2024-2029
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
Cooking Ingredients and Meals in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for Cooking Ingredients and Meals?
MARKET DATA
Table 14 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
Table 15 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
Table 16 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
Table 17 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
Table 19 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
Table 20 Penetration of Private Label by Category: % Value 2019-2024
Table 21 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
In January 2024, Osem Food Industries Ltd announced a price rise on its sauces and condiments by 5-8%. Despite the government trying to prevent companies from increasing prices with the threat of being put on a ‘blacklist', many companies, including Osem Food Industries went through with price incre...
Sauces, dips, and condiments posted positive growth in Switzerland in 2024, largely owing to the increasing demand for convenience in using prepared sauces instead of making them from scratch. Other factors driving growth included consumers' willingness to experiment with different and exotic dishes...
Sauces, dips, and condiments has faced notable challenges in 2024 due to Nigeria's prevailing economic difficulties, including high inflation. Despite these obstacles, the category has managed to achieve marginal positive volume growth, as many of its products are essential cooking ingredients. Howe...
Hosiery has found itself in a challenging situation in recent years with many consumers opting to extend the use of their existing hosiery, rather than buying new products. Retail volume growth remains stable, but current value growth has slowed in line with lower inflation. The ongoing economic unc...
In 2023 and 2024, Brazil's macroeconomic scenario has been marked by a mix of positive and challenging factors. While the country has experienced robust economic growth, driven by a strong labour market and fiscal transfers, consumers and businesses have seen significant challenges from inflationary...
In 2024, footwear is the standout performer in the Morocco's apparel and footwear industry, in terms of volume and current value growth. While inflationary pressures have dampened consumer demand in many apparel categories, footwear is witnessing healthy growth due to higher levels of engagement in ...
Overall, sauces, dips and condiments is expected to register both healthy constant value and volume growth. However, though general inflation has eased, in April 2024, the 5% VAT on food was reintroduced, after being cut to zero in 2022. This lessened the relief from the overall reduction in inflati...
Inflation and significant price increases of sauces, dips and condiments is affecting consumption habits in 2024. There is a notable shift to economy products and local brands sold at more affordable prices than their international counterparts, as well as shopping during promotions. Indeed, there i...
Price sensitivity has significantly impacted the category in 2024, with consumers opting for more affordable sauces and condiments. Companies have responded by introducing budget-friendly options, promotions and reducing pack sizes. Sauces from brands like Zesta (Trufoods Ltd) and Peptang (Premier F...
Menswear in Morocco registered a stronger increase in retail volume growth over 2024, whilst current value growth has slowed down. The slowdown in unit prices has stimulated higher consumption of menswear, reflecting a rebound in consumer purchasing power. Certain product categories, such as men's t...