Menswear registered declining volume sales in 2024 due to high levels of price-sensitivity among Turkish consumers, but particularly male consumers. Men chose to shop less frequently for apparel and footwear due to the challenging economy and political uncertainty. In addition, many men prefer to sp...
Retail volume sales of menswear in Chile have been experiencing a resurgence, posting double-digit growth in 2024. This growth has been primarily driven by the competitive pricing that has defined Chilean retail during the first half of the year, particularly among the private label ranges of major ...
Menswear in Norway faced declining volume sales in 2024 although current value sales rose modestly. Consumption is showing signs of improvement with demand stabilising after the impact of the pandemic and the high inflationary period. Indeed, in 2023 and 2024, shopping habits have moved back to pre-...
Hosiery has found itself in a challenging situation in recent years with many consumers opting to extend the use of their existing hosiery, rather than buying new products. Retail volume growth remains stable, but current value growth has slowed in line with lower inflation. The ongoing economic unc...
In 2024, footwear is the standout performer in the Morocco's apparel and footwear industry, in terms of volume and current value growth. While inflationary pressures have dampened consumer demand in many apparel categories, footwear is witnessing healthy growth due to higher levels of engagement in ...
Menswear remains in a volume slump in France in 2024, with value also falling into sub-decimal growth. Whilst menswear remains somewhat underdeveloped compared to the more mature category of womenswear and thus still holds good potential, it cannot escape the widespread challenges which are placing ...
Menswear in Morocco registered a stronger increase in retail volume growth over 2024, whilst current value growth has slowed down. The slowdown in unit prices has stimulated higher consumption of menswear, reflecting a rebound in consumer purchasing power. Certain product categories, such as men's t...
Apparel accessories is being hit by the aftereffects of climate change in Morocco. These shifts have led to unprecedented winter heatwaves, directly hampering the sale of cold weather-related accessories, such as hats/caps, scarves, and gloves, demand for which remains considerably lower than 2019 l...
Consumer demand for jeans continues to rise in 2024, with premium and economy ranges reporting stronger volume growth year on year in Morocco. On aggregate, economy jeans is the largest category by volume sales in both women's and men's jeans. Given the ongoing economic uncertainty and financial pre...
Menswear is seeing positive value and volume growth in South Korea in 2024, albeit at slightly lower levels than seen in womenswear. Notably, menswear is cited as a category in which local brands are rising, taking over from the past when international labels were more prominent, and also making a n...