Jeans in Morocco

  • Report Code : 1026130
  • Pages : 21
  • Published On : Dec 2024
  • Industry : Agriculture, Food and Beverages
  • Format : WMR PPT FormatWMR PDF Format

Choose License Type

Single User License: US$ 875
Multi User License: US$ 995
Corporate User License: US$ 1,075
Consumer demand for jeans continues to rise in 2024, with premium and economy ranges reporting stronger volume growth year on year in Morocco. On aggregate, economy jeans is the largest category by volume sales in both women's and men's jeans. Given the ongoing economic uncertainty and financial pressures faced by consumers, there was a notable upswing in demand for economy brands and private label lines. These are well-positioned to cater to budget-conscious consumers, providing them with quali...

Euromonitor International's Jeans in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Jeans in Morocco
Euromonitor International
December 2024

List Of Contents And Tables

JEANS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economy jeans dominate amid economic challenges
Moroccan men invest in higher quality jeans
High-waisted jeans for women are the new must-have
PROSPECTS AND OPPORTUNITIES
Discounts and promotions will drive purchasing behaviour
Private label is set to improve share in jeans
Jeans producers to roll out more sustainable jeans
CATEGORY DATA
Table 1 Sales of Jeans by Category: Volume 2019-2024
Table 2 Sales of Jeans by Category: Value 2019-2024
Table 3 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 4 Sales of Jeans by Category: % Value Growth 2019-2024
Table 5 Sales of Men's Jeans by Category: Volume 2019-2024
Table 6 Sales of Men's Jeans by Category: Value 2019-2024
Table 7 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
Table 8 Sales of Men's Jeans by Category: % Value Growth 2019-2024
Table 9 Sales of Women's Jeans by Category: Volume 2019-2024
Table 10 Sales of Women's Jeans by Category: Value 2019-2024
Table 11 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
Table 12 Sales of Women's Jeans by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Jeans: % Value 2020-2024
Table 14 LBN Brand Shares of Jeans: % Value 2021-2024
Table 15 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 16 Forecast Sales of Jeans by Category: Value 2024-2029
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 19 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
Table 20 Forecast Sales of Men's Jeans by Category: Value 2024-2029
Table 21 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
Table 23 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
Table 24 Forecast Sales of Women's Jeans by Category: Value 2024-2029
Table 25 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN MOROCCO
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 27 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 33 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Jeans in Chile...

Over 2022-2023, retail volume growth of jeans in Chile notably slowed following 2021's dynamic performance. During this time, many Chilean consumers prioritised their spending amid an unstable economy, characterised by significant inflation rates. Faced with these financial pressures, many consumers...

Jeans in Norway...

Jeans continue to record weak sales in 2024 following a post-pandemic surge as Norwegian consumers returned to normal lifestyles. The category is increasingly struggling with a very high degree of maturity, with jeans being a staple in most Norwegian's wardrobes. The informal nature of the country's...

Jeans in Turkey...

The domestic jean company Mavi Giyim San ve Tic AS became the first and only Turkish apparel company to make the CDP's (Carbon Disclosure Project) Global A list in 2023, for its climate change and water security programs. Mavi aims to make its entire denim collection eco-friendly by 2030. In 2023, i...

Hosiery in Morocco...

Hosiery has found itself in a challenging situation in recent years with many consumers opting to extend the use of their existing hosiery, rather than buying new products. Retail volume growth remains stable, but current value growth has slowed in line with lower inflation. The ongoing economic unc...

Footwear in Morocco...

In 2024, footwear is the standout performer in the Morocco's apparel and footwear industry, in terms of volume and current value growth. While inflationary pressures have dampened consumer demand in many apparel categories, footwear is witnessing healthy growth due to higher levels of engagement in ...

Jeans in France...

Jeans is in a volume slump in France in 2024, while value sales manage to achieve small positive gains. This follows the post-pandemic rebound in the 2020-2021 period, which has since declined. The current poor performance of jeans is attributed to consumers' price-sensitivity in light of an uncerta...

Menswear in Morocco...

Menswear in Morocco registered a stronger increase in retail volume growth over 2024, whilst current value growth has slowed down. The slowdown in unit prices has stimulated higher consumption of menswear, reflecting a rebound in consumer purchasing power. Certain product categories, such as men's t...

Jeans in the Netherlands...

Jeans in the Netherlands registered strong volume growth in 2024 driven by an increase in unit prices and a shift towards premium products. Consumers are encouraged to buy products that place a stronger emphasis on design, durability and sustainable production. There is growing awareness and concern...

Jeans in South Korea...

Jeans maintains positive growth in South Korea in 2024, in both value and volume terms. Economy jeans is seeing the most robust growth (value and volume), while super premium jeans is seeing the lowest growth, with volume in a slight negative slump (albeit improved from the previous year). H&M (H&M ...

Apparel Accessories in Morocco...

Apparel accessories is being hit by the aftereffects of climate change in Morocco. These shifts have led to unprecedented winter heatwaves, directly hampering the sale of cold weather-related accessories, such as hats/caps, scarves, and gloves, demand for which remains considerably lower than 2019 l...