The increased penetration of smartphones is adversely affecting demand for imaging devices in Morocco. Moroccans are very attached to smartphones, with the country representing the most connected nation in Africa. Internet access via mobile phones is becoming a necessity in the country in order to stay connected to social media, news, and access the latest apps and features. Smartphones' additional functionality, such as integrated cameras capable of taking high-quality photographs and videos, a...
Euromonitor International's Imaging Devices in Morocco report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Digital Camcorders, Digital Cameras.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Imaging Devices market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Imaging Devices in Morocco
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Demand Eroded As Smartphones Gain Popularity
Slr Units Gain Traction As Photographers at All Levels Seek Quality
Digital Camcorders Increasingly Redundant As Smartphones Gain Strength
Competitive Landscape
Canon Leads Due To Strong Reputation and Availability
In-store Strategies and Discount Offers Implemented To Attract Consumers
Cheap Chinese Units Appeal To Low-income Consumers, But Multinationals Set To Remain Dominant
Category Data
Table 1 Sales of Imaging Devices by Category: Volume 2014-2019
Table 2 Sales of Imaging Devices by Category: Value 2014-2019
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 4 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 6 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 8 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 10 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024
Executive Summary
Smartphones' Impact Felt Across the Market, Smuggled Products An Issue
Consumers Seek Modern, Innovative Products, Payment Options Increase Affordability
Samsung Consolidates Lead, Local Players Fail To Compete
Specialist Retailers Remain Dominant Due To Product Range and Advice, But Internet Retailing and Hypermarkets See Shares Rise
International Brands' Quality/cost Ratio Trumps Price for Moroccan Consumers, Stifles Potential for Local Players
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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