Moroccans are very attached to watching the TV at home. As a result, owning a high-quality TV is very important, and consumers are always interested in the latest TV features. The emergence of smart technology in LCD TVs led to many consumers asking distributors and retailers whether they could part-exchange their existing televisions for new units. Financial offers available within retail outlets also facilitate acquisition of new products. Consequently in 2019 home video sales were sustained m...
Euromonitor International's Home Video in Morocco report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Televisions, Video Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Home Video in Morocco
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Popularity of TV Results in Demand for Affordable, High-quality Viewing Experience
Video Players Increasingly Supplanted by Streaming Services
Further Growth To Be Driven by Lcd TVs
Competitive Landscape
Samsung Leads Through Strength in Lcd TVs
Lg's Overall Volume Share Suffers As Oled TVs Decline in 2019
International Brands Benefit From Quality and Innovation
Category Data
Table 1 Sales of Home Video by Category: Volume 2014-2019
Table 2 Sales of Home Video by Category: Value 2014-2019
Table 3 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Video by Category: % Value Growth 2014-2019
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 7 NBO Company Shares of Home Video: % Volume 2015-2019
Table 8 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 9 Distribution of Home Video by Channel: % Volume 2014-2019
Table 10 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 11 Forecast Sales of Home Video by Category: Value 2019-2024
Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 15 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024
Executive Summary
Smartphones' Impact Felt Across the Market, Smuggled Products An Issue
Consumers Seek Modern, Innovative Products, Payment Options Increase Affordability
Samsung Consolidates Lead, Local Players Fail To Compete
Specialist Retailers Remain Dominant Due To Product Range and Advice, But Internet Retailing and Hypermarkets See Shares Rise
International Brands' Quality/cost Ratio Trumps Price for Moroccan Consumers, Stifles Potential for Local Players
Market Data
Table 16 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 17 Sales of Consumer Electronics by Category: Value 2014-2019
Table 18 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 19 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 21 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 22 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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