Morocco Home Audio And Cinema Market 2020 by Manufacturers, Regions, Type, and Application, Forecast to 2026

Home Audio and Cinema in Morocco

Euromonitor International

August 2019


LIST OF CONTENTS AND TABLES


Headlines

Prospects

Lifestyle Trends and Smartphone Penetration Boost Demand

Convenience Boosts Digital Media Player Docks and Bluetooth Headphones

Hi-fi Products Remain Popular Outside Urban Centres, Audio Separates in Decline

Competitive Landscape

Sony Leads, Based on Strong Brand Image and Longstanding Presence

Samsung's Growth in Smartphones Carries Over Into Portable Media Players

International Players' Financial Strength Ensures Their Dominance

Category Data

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019

Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019

Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019

Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019

Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019

Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019

Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019

Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024

Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024

Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024

Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Executive Summary

Smartphones' Impact Felt Across the Market, Smuggled Products An Issue

Consumers Seek Modern, Innovative Products, Payment Options Increase Affordability

Samsung Consolidates Lead, Local Players Fail To Compete

Specialist Retailers Remain Dominant Due To Product Range and Advice, But Internet Retailing and Hypermarkets See Shares Rise

International Brands' Quality/cost Ratio Trumps Price for Moroccan Consumers, Stifles Potential for Local Players

Market Data

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019

Table 13 Sales of Consumer Electronics by Category: Value 2014-2019

Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019

Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019

Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019

Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019

Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019

Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024

Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024

Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024

Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Definitions

Sources

Summary 1 Research Sources