Inflation has significantly shaped cooking ingredients and meals in Morocco in 2024, driven by persistent geopolitical tensions stemming from the Russian invasion of Ukraine. These tensions have exacerbated the rising costs of energy and raw materials, with national inflation reaching 6.2% in 2023. Coupled with the country's sixth consecutive year of drought, key agricultural outputs like olive oil and tomatoes have been severely impacted, leading to shortages and soaring prices. While vegetable...
Euromonitor International's Cooking Ingredients and Meals in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Cooking Ingredients and Meals in Morocco
Euromonitor International
December 2024
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
Cooking Ingredients and Meals in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for Cooking Ingredients and Meals?
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity and shifting consumer behaviours
Category performance and market dynamics
Emerging consumer trends and innovations
PROSPECTS AND OPPORTUNITIES
Navigating supply challenges and price volatility
Opportunities in premium and health-focused products
Subcategory trends and evolving consumption habits
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2019-2024
Table 14 Sales of Edible Oils by Category: Value 2019-2024
Table 15 Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 16 Sales of Edible Oils by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Edible Oils: % Value 2020-2024
Table 18 LBN Brand Shares of Edible Oils: % Value 2021-2024
Table 19 Distribution of Edible Oils by Format: % Value2019-2024
Table 20 Forecast Sales of Edible Oils by Category: Volume 2024-2029
Table 21 Forecast Sales of Edible Oils by Category: Value 2024-2029
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2024-2029
MEALS AND SOUPS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity and its impact on ready meals and soups
Underperformance of frozen pizza and the rise of food kits
Limited innovation in meals and soups
PROSPECTS AND OPPORTUNITIES
Challenges of economic pressures and competition from fresh food
Opportunities in food kits amid declining categories
Forecasted performance of subcategories
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2019-2024
Table 25 Sales of Meals and Soups by Category: Value 2019-2024
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2019-2024
Table 27 Sales of Meals and Soups by Category: % Value Growth 2019-2024
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2019-2024
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2019-2024
Table 30 Sales of Soup by Leading Flavours: Rankings 2019-2024
Table 31 NBO Company Shares of Meals and Soups: % Value 2020-2024
Table 32 LBN Brand Shares of Meals and Soups: % Value 2021-2024
Table 33 Distribution of Meals and Soups by Format: % Value2019-2024
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2024-2029
Table 35 Forecast Sales of Meals and Soups by Category: Value 2024-2029
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2024-2029
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2024-2029
SAUCES, DIPS AND CONDIMENTS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity and consumer responses
Shifts towards packaged products and the influence of economic factors
Post-pandemic recovery and the rise of consumer foodservice
PROSPECTS AND OPPORTUNITIES
Challenges and mitigation strategies
Opportunities and risks in niche categories
Projected performance of subcategories
CATEGORY DATA
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2019-2024
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2019-2024
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2019-2024
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2019-2024
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2019-2024
Table 43 Sales of Other Sauces and Condiments by Type: Rankings2019-2024
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2020-2024
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2024
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2019-2024
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2024-2029
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2024-2029
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2024-2029
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2024-2029
SWEET SPREADS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity and changing consumer habits
Chocolate spreads struggle, while nut and seed based spreads thrive
Rising health consciousness influences product innovation
PROSPECTS AND OPPORTUNITIES
Challenges and mitigation strategies
Opportunities and consumer trends
Projected subcategory performance
CATEGORY DATA
Table 51 Sales of Sweet Spreads by Category: Volume 2019-2024
Table 52 Sales of Sweet Spreads by Category: Value 2019-2024
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings2019-2024
Table 56 NBO Company Shares of Sweet Spreads: % Value2020-2024
Table 57 LBN Brand Shares of Sweet Spreads: % Value2021-2024
Table 58 Distribution of Sweet Spreads by Format: % Value2019-2024
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2024-2029
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2024-2029
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2024-2029
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2024-2029
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