India houses 886.3 mn cellular subscribers. This huge subscriber base is approximately split in 70:30 between rural and urban users respectively. With falling prices of mobile voice calls and text messages, telecom operators are turning to additional services which are offered to customers; such services are called Mobile Value Added Services or MVAS. With diverse demography, lifestyle and consumer preferences amongst urban, sub-urban and rural consumers across the country, MVAS are destined to generate high returns.
Indian Telecom sector is betting big on MVAS segment with wide variety of products in variable price range. MVAS adoption is polished to increase by manifold with increasing numbers of mobile devices and rising demand for mobile contents across India. With modern mobile platforms mobile VAS is catering to the various needs in infotainment segment. Rise in disposable income has revolutionized consumers' buying and spending pattern towards PC, mobile devices, communication equipment and services. It has catalyzed the trend of smartphone & featurephone which enhances the scope for MVAS with mobile apps and rich mobile content.

Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)

Introduction
Slide 5: Mobile Value Added Services - Overview, Fundamental MVAS Value Chain

Market Overview
Slide 6-10: Market Overview - Global, Market Overview - India, MVAS Components, MVAS Revenue Sharing Model, Major MVAS Delivery Platforms, SWOT Analysis of MVAS Market in India

Drivers & Challenges
Slide 11: Drivers and Challenges - Summary
Slide 12-20: Drivers
Slide 21: Challenges

Competitive Landscape
Slide 22: Porter's Five Forces Analysis
Slide 23-30: Major Public Players
Slide 31-71: Major Private Players

Market Opportunities
Slide 72-73: Market Opportunity - Potential Verticals
Slide 74: Opportunity in Small and Medium Enterprises (SME)
Slide 75-78: Vendor Opportunities

Strategic Recommendations
Slide 79-81: Recommendations

Appendix
Slide 82: Key Ratios Description
Slide 83: Sources of Information

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