Netscribes' latest market research report titled Mobile Application Market in India 2014 illuminates the dynamics in the domestic broadband market. India houses a huge population and a significant portion of that population use internet for entertainment and productivity. Entertainment usage largely consists of social networking, web media access such as music and videos, online games, downloading via file sharing sites, and peer-to-peer (P2P) and communication. On the other hand productivity usage includes data mining, cloud computing services, Voice-over-IP (VoIP), video conferencing, enterprise mobility to name few. With modern mobile platforms mobile applications are catering to the various needs in both entertainment and productivity segments.
Mobile applications are rapidly gaining popularity due to abundant availability of mobile devices and newer device adoption such as Tablet PC. Mobile apps are mostly light-weight and economically viable solution for not only entertainment purpose but also for business and other productivity use. With more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile app market is expected to witness significant growth in India.

Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11 - 2013-14), Inflation Rate: Monthly (Jul 2013 - Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Oct 2013 - Mar 2014)
Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)

Introduction
Slide 5-8: Mobile Application - Overview, Advantages of Mobile Applications, Essential Features of Mobile Applications, Mobile Application Ad

Market Overview
Slide 9-14: Market Overview - Global, Market Overview - India, Mobile Applications Value Chain

Drivers & Challenges
Slide 15: Drivers and Challenges - Summary
Slide 16-21: Drivers
Slide 22-23: Challenges

Competitive Landscape
Slide 24: Porter's Five Forces Analysis
Slide 25-28: Competitive Benchmarking
Slide 29-36: Major Public Players
Slide 37-61: Major Private Players

Key Trends
Slide 62-63: Recent Trends - Mobile Applications

Market Opportunities
Slide 64-68: Opportunities in the Mobile Applications Market

Strategic Recommendations
Slide 69-71: Recommendations

Appendix
Slide 72: Key Ratios Description
Slide 73: Sources of Information

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