What are the key factors covered in this report?

The report presents the current market size, and market forecast, market opportunities, key drivers and restraints, regulatory scenario, industry trend, PESTLE analysis, PORTER’s analysis, new product approvals/launch, promotion and marketing initiatives, pricing analysis, competitive landscape which help businesses in decision making. The analysis data is based on current and historical market trends which help in investment related decisions. Read More

Mobile Advertising Market in India 2015

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Types,Applications,Technology,End-use Industries and Regions Read More

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Custom research is crucial components of the business strategy which helps any organization to gain insight into specific business sector, aligned with specific area of interest. Thus, SMI offers more accurate, pragmatic, and actionable information specifically tailored to suit your business needs. Read More

Report Code : 250906
Industry : Services
Published On : Feb 2015
Pages : 68
Publisher : Netscribes
Format:

Netscribes' latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing featurephones in the country to become the most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums.
Capabilities provided by mobile platforms further enhance mobile advertisers' ability to reach target audience with relevant ads, in varied formats. Better visibility, measurability, time to market, and control over ads makes it furthermore attractive and effective. Availability of advance cellular network and faster data services widens the opportunity for mobile ad companies in India significantly.

Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)

Introduction
Slide 5: Mobile Advertising (Ad) - Overview
Slide 6: Mobile Marketing Ecosystem
Slide 7: Mobile Marketing Value Chain
Slide 8: Mobile Advertising Benefits
Slide 9: Mobile Advertising Frameworks
Slide 10-12: Mobile Advertisement Formats

Market Overview
Slide 13-16: Market Overview - Global, Market Overview - India

Drivers & Challenges
Slide 17: Drivers and Challenges - Summary
Slide 18-22: Drivers
Slide 23: Challenges

Recent Developments
Slide 24-25: Key Recent Developments - Biometric Solutions

Competitive Landscape
Slide 26: Porter's Five Forces Analysis
Slide 27-30: Competitive Benchmarking
Slide 31-58: Major Private Players

Market Opportunities
Slide 59-61: Market Opportunity - Potential Verticals
Slide 62-63: Market Opportunity - Specific Areas
Slide 64: Other Opportunity Areas - Prominent Trends in Foreign Markets

Strategic Recommendations
Slide 65-66: Recommendations

Appendix
Slide 67: Key Ratios Description
Slide 68: Sources of Information

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Frequently Asked Questions

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This report incorporates the analysis of factors that augments the market growth. Report presents competitive landscape of the global market. This also provides the scope of different segments and applications that can potentially influence the market in the future. The analysis is based on current market trends and historic growth data. It includes detailed market segmentation, regional analysis, and competitive landscape of the industry.

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The report efficiently evaluates the current market size and provides forecast for the industry in terms of Value (US$ Mn) and Volume (Thousands Units).

What are the key segments offered in this report?

Types
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End-use Industries
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