Netscribes' latest market research report titled Mobile Accessories Market in India 2014 illuminates the dynamics in the Indian featurephone, smartphone, and Tablet accessories market. India holds immense opportunities for mobile accessory products due to enormous number of mobile device users and rapid growth in adoption of smartphones and tablets. Continual decline of prices of mobile devices is primarily aiding the growth in smartphone and tablet market penetration. Rise in disposable income has revolutionized consumers' buying and spending trend, especially in the urban areas. Mobile device adoption amongst youth population in the country and their spending pattern provide strong stimulus for growth in adoption. Online retailing plays a big part in this growth as well.
Mobile accessory companies are provided with flexibility of choosing the best suited sales and distribution channel, thanks to abundant national distributors and plenty of regional and micro distributors, and wholesalers across India. Companies can focus on specific states or cities, or market their products to retail stores across the country. Both domestic and foreign mobile accessory companies face tough competition from unbranded products, especially ones imported from China. Due to large number mobile accessory manufacturers in China, huge amount of Chinese products are easily available in the grey markets and local stores. A significant number of consumers find these easily available accessories affordable and attractive. Although unbranded grey market products are dominating at present, with competitive pricing and availability, majority of the market can potentially belong to branded mobile accessories.

Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)

Introduction
Slide 5: Mobile Accessories - Overview

Market Overview
Slide 6-10: Market Overview - Global, Market Overview - India, Mobile Accessories - Value Chain, Government Policies

Drivers & Challenges
Slide 11: Drivers and Challenges - Summary
Slide 12-18: Drivers
Slide 19: Challenges

Market Trends
Slide 20-25: Key Market Trends - Mobile Accessories

Competitive Landscape
Slide 26: Porter's Five Forces Analysis
Slide 27-30: Competitive Benchmarking
Slide 31-34: Major Public Players
Slide 35-58: Major Private Players
Slide 59-60: Major National Distributors in India

Consumer Insights
Slide 61-65: Survey on Mobile Accessories
Slide 66: Key Findings from the Study

Strategic Recommendations
Slide 67-73: Mobile Accessories - Market Potential, Sales and Distribution Channel - Opportunities, and Recommendations

Appendix
Slide 74: Key Ratios Description
Slide 75: Sources of Information

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