Alcoholic Drinks in Mexico

Alcoholic Drinks in Mexico 

Euromonitor International 

June 2022


List Of Contents And Tables 


ALCOHOLIC DRINKS IN MEXICO 

EXECUTIVE SUMMARY 

Alcoholic drinks in 2021: The big picture 

2021 key trends 

Competitive landscape 

Retailing developments 

On-trade vs off-trade split 

What next for alcoholic drinks? 

MARKET BACKGROUND 

Legislation 

Legal purchasing age and legal drinking age 

Drink driving 

Advertising 

Smoking ban 

Opening hours 

On-trade establishments 

Table 1         Number of On-trade Establishments by Type 2015-2021 

TAXATION AND DUTY LEVIES 

Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2021 

OPERATING ENVIRONMENT 

Contraband/parallel trade 

Duty free 

Cross-border/private imports 

KEY NEW PRODUCT LAUNCHES 

Outlook 

MARKET INDICATORS 

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021 

MARKET DATA 

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 

Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 

Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 

Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 

Table 10 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 

Table 11 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 

Table 12 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 

Table 13 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021 

Table 14 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 

Table 15 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 

Table 16 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 

Table 17 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026 

DISCLAIMER 

SOURCES 

Summary 2 Research Sources 

BEER IN MEXICO 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Sales of beer recover from decline in previous year 

Companies maintain their focus on premium brands 

AB InBev continues its expansion through OXXO's convenience stores 

PROSPECTS AND OPPORTUNITIES 

Important challenges lay ahead 

Constellation Brands to build a brewery in Veracruz 

Further recovery of activities after the pandemic to affect retail sales 

CATEGORY BACKGROUND 

Lager price band methodology 

Summary 3       Lager by Price Band 2021 

Table 18         Number of Breweries 2016-2021 

CATEGORY DATA 

Table 19 Sales of Beer by Category: Total Volume 2016-2021 

Table 20 Sales of Beer by Category: Total Value 2016-2021 

Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021 

Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021 

Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021 

Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021 

Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 27 	Sales of Beer by Craft vs Standard 2016-2021 

Table 28 	GBO Company Shares of Beer: % Total Volume 2017-2021 

Table 29 	NBO Company Shares of Beer: % Total Volume 2017-2021 

Table 30 	LBN Brand Shares of Beer: % Total Volume 2018-2021 

Table 31 	Forecast Sales of Beer by Category: Total Volume 2021-2026 

Table 32 	Forecast Sales of Beer by Category: Total Value 2021-2026 

Table 33 	Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026 

Table 34 	Forecast Sales of Beer by Category: % Total Value Growth 2021-2026 

WINE IN MEXICO 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Retail sales see sustained growth in 2021 

Mexican wines gain presence through retail channels 

A noticeable shift towards lower priced brands 

PROSPECTS AND OPPORTUNITIES 

Scarcity of raw materials might impact availability 

Sales through specialist stores expected to recover over forecast period 

Slowdown expected as other categories recover 

CATEGORY DATA 

Table 35 Sales of Wine by Category: Total Volume 2016-2021 

Table 36 Sales of Wine by Category: Total Value 2016-2021 

Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021 

Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021 

Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021 

Table 40 Sales of Wine by Off-trade vs On-trade: Value 2016-2021 

Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 44 	Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 45 	Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 46 	Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 47 	GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021 

Table 48 	NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021 

Table 49 	LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021 

Table 50 	GBO Company Shares of Champagne: % Total Volume 2017-2021 

Table 51 	NBO Company Shares of Champagne: % Total Volume 2017-2021 

Table 52 	LBN Brand Shares of Champagne: % Total Volume 2018-2021 

Table 53 	GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021 

Table 54 	NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021 

Table 55 	LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021 

Table 56 	GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021 

Table 57 	NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021 

Table 58 	LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021 

Table 59 	Forecast Sales of Wine by Category: Total Volume 2021-2026 

Table 60 	Forecast Sales of Wine by Category: Total Value 2021-2026 

Table 61 	Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026 

Table 62 	Forecast Sales of Wine by Category: % Total Value Growth 2021-2026 

SPIRITS IN MEXICO 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

The ongoing pandemic affects the recovery of spirits 

Flavoured spirits gain in popularity 

Casa Cuervo retains lead amidst intensifying competition 

PROSPECTS AND OPPORTUNITIES 

Affordability to become a major driver of sales 

The further recovery of foodservice is expected to drive growth 

Sales through specialist stores expected to recover over forecast period 

CATEGORY BACKGROUND 

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology 

Summary 4       Benchmark Brands 2021 

CATEGORY DATA 

Table 63 Sales of Spirits by Category: Total Volume 2016-2021 

Table 64 Sales of Spirits by Category: Total Value 2016-2021 

Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021 

Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021 

Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021 

Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021 

Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021 

Table 72 	Sales of White Rum by Price Platform: % Total Volume 2016-2021 

Table 73 	Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021 

Table 74 	Sales of English Gin by Price Platform: % Total Volume 2016-2021 

Table 75 	Sales of Vodka by Price Platform: % Total Volume 2016-2021 

Table 76 	Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021 

Table 77 	GBO Company Shares of Spirits: % Total Volume 2017-2021 

Table 78 	NBO Company Shares of Spirits: % Total Volume 2017-2021 

Table 79 	LBN Brand Shares of Spirits: % Total Volume 2018-2021 

Table 80 	Forecast Sales of Spirits by Category: Total Volume 2021-2026 

Table 81 	Forecast Sales of Spirits by Category: Total Value 2021-2026 

Table 82 	Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026 

Table 83 	Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026 

CIDER/PERRY IN MEXICO 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Sustained decline in consumption of cider 

Struggle to compete with beer and wine 

An increase in the offer of alternative products constrains growth 

PROSPECTS AND OPPORTUNITIES 

A lack of innovation might contribute to trend of decline 

Valle Redondo to remain leader in cider/perry category 

Resumption of celebratory occasions in aftermath of the pandemic to benefit sales of cider 

CATEGORY DATA 

Table 84 Sales of Cider/Perry: Total Volume 2016-2021 

Table 85 Sales of Cider/Perry: Total Value 2016-2021 

Table 86 Sales of Cider/Perry: % Total Volume Growth 2016-2021 

Table 87 Sales of Cider/Perry: % Total Value Growth 2016-2021 

Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021 

Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021 

Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021 

Table 93 	NBO Company Shares of Cider/Perry: % Total Volume 2017-2021 

Table 94 	LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021 

Table 95 	Forecast Sales of Cider/Perry: Total Volume 2021-2026 

Table 96 	Forecast Sales of Cider/Perry: Total Value 2021-2026 

Table 97 	Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026 

Table 98 	Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026 

RTDS IN MEXICO 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Hard seltzers gain relevance in RTDs 

COVID-19 continues to impact sales of RTDs 

Casa Herradura retains lead, while Corona enters the RTDs market with Agua Rifada 

PROSPECTS AND OPPORTUNITIES 

Health and wellness awareness to support the growth of hard seltzers 

Further recovery of foodservice, while budget-consciousness may stimulate interest 

Disclosing the type of alcohol in hard seltzers to become a competitive advantage 

CATEGORY DATA 

Table 99 Sales of RTDs by Category: Total Volume 2016-2021 

Table 100 Sales of RTDs by Category: Total Value 2016-2021 

Table 101 Sales of RTDs by Category: % Total Volume Growth 2016-2021 

Table 102 Sales of RTDs by Category: % Total Value Growth 2016-2021 

Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021 

Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021 

Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 107 GBO Company Shares of RTDs: % Total Volume 2017-2021 

Table 108 	NBO Company Shares of RTDs: % Total Volume 2017-2021 

Table 109 	LBN Brand Shares of RTDs: % Total Volume 2018-2021 

Table 110 	Forecast Sales of RTDs by Category: Total Volume 2021-2026 

Table 111 	Forecast Sales of RTDs by Category: Total Value 2021-2026 

Table 112 	Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026 

Table 113 	Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026