Executive Summary
The Global Men's Grooming Products market was valued at USD 57.20 billion in 2021 and is expected to witness moderate but sustained growth with a CAGR of 5.2% during the forecast period of 2023-2028.
Globally, the demand for men's grooming products is rising backed by the need to look presentable and to portray a positive self-image in society. Several companies are focusing on providing unique personal care products with a value proposition for customers in order to address these requirements and aspirations.
Due to their increasing use and popularity in men's hair salons, shaving products are anticipated to dominate the industry. In addition to being marketed separately on numerous retail and online purchasing platforms, the shaving necessities are also available in kits. Young people who are more concerned about how they express themselves with their beard styles are seeing increasing interest for this product.
Global population increase particularly among young adults is anticipated to support the market expansion for men's grooming products. Additionally, expanding consumer awareness of men's grooming items in developing nations is anticipated to fuel market expansion for these goods. Over the forecast period, the market for men's grooming products is anticipated to rise due to the increasing demand for general body care among men brought on by the impact of societal trends.
Scope of the Report
• The report presents the analysis of Men's Grooming Products market for the historical period of 2018-2021 and the forecast period of 2023-2028.
• The report analyses the Men's Grooming Products Market by Value (USD Million).
• The report analyses the Men's Grooming Products Market By Product Type (Haircare Products, Skincare Products, Toiletries, Fragrances, Shaving Products).
• The report analyses the Men's Grooming Products Market By Age Group (Less than 18 years, 18- 30 years, 30-45 years, More than 45 years).
• The report analyses the Men's Grooming Products Market By Sales Channel (Grocery Retailers, Speciality Stores, Department Stores, Online Channel, Others (Direct Selling).
• The report analyses the Men's Grooming Products Market By Formulation (Organic, Conventional)
• The Global Men's Grooming Products Market has been analysed by countries (United States, Canada, Brazil, UK, Germany, France, China, Japan, India, South Korea).
• The key insights of the report have been presented through the frameworks of SWOT and Porter's Five Forces Analysis. Also, the attractiveness of the market has been presented by region, by Product Type, Age Group, Sales channel, Formulation.
• Also, the major opportunities, trends, drivers and challenges of the industry have been analysed in the report.
• The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include the Estée lauder companies Inc., L'Oréal SA, Edgewell Personal Care Company, Johnson & Johnson, City Inc., Proctor & Gamble, Beiersdorf, Unilever, Shiseido, Koninklijke Philips N.V.
Key Target Audience
• Men's Grooming Product Companies
• FMCG Companies
• Supermarkets and E-Commerce Industry
• Consulting and Advisory Firms
• Research and Development Organizations
1. Introduction
1.1 Men's Grooming Products Overview
1.2 Scope of Research
2. Executive Summary
2.1 Market Dashboard
2.2 Regional Insights
2.3 Market Ecosystem Factors
3. Research Methodology
3.1 Data Collection Process
3.2 Market Trajectory Estimation
3.3 Market Size Calculation
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Trends
4.5 Impact assessment of Market Dynamics
5. Value Chain Analysis
6. Covid-19 Impact Assessment
6.1 Assessment of Degree of Impact of Covid-19 on Men's Grooming Products Market
6.2 Region-Wise Quarterly Covid Impact Analysis
7. Porter Five Force Analysis
8. Macro Economic Indicator Outlook
8.1 Global, Region-wise GDP Growth
8.2 Urban Population
8.3 Consumer Goods Consumption
8.4 Population Using Internet
8.5 Age Structure
9. Global Men's Grooming Products Market Trends and Forecast Analysis, 2018-2028, USD Million & CAGR
9.1 Global Men's Grooming Products Market Size, By Value, 2018-2021(USD Million)
9.2 Global Men's Grooming Products Market Size, By Value, 2022-2028 (USD Million)
9.3 Global Men's Grooming Products Market: Summary
10. Global Men's Grooming Products Market Trend And Forecast Analysis, 2018-2028, By Product Type
10.1 Global Men's Grooming Products Market Trend And Forecast Analysis, By Product Type: Snapshot
10.2 Haircare
10.2 Skincare
10.3 Toiletries
10.4 Fragrances
10.5 Shaving Products
11. Global Men's Grooming Products Market Trend And Forecast Analysis, 2018-2028, By Age Group
11.1 Global Men's Grooming Products Market Trend And Forecast Analysis, By Age Group: Snapshot
11.2 Less than 18 years
11.3 18-30 years
11.4 Less than 18 years
11.5 18-30 years
11.6 30-45 years
11.7 More than 45 years
12. Global Men's Grooming Products Market Trend And Forecast Analysis, 2018-2028, By Sales Channel
12.1 Global Men's Grooming Products Market Trend And Forecast Analysis, By Sales Channel: Snapshot
12.2 Grocery Retailers
12.3 Specialty Stores
12.4 Department Stores
12.5 Online Channel
12.6 Others (Direct Selling)
13. Global Men's Grooming Products Market Trend And Forecast Analysis, 2018-2028, By Formulation
13.1 Global Men's Grooming Products Market Trend And Forecast Analysis, By Formulation: Snapshot
13.2 Organic
13.3 Conventional
14. Global Men's Grooming Products Market Trend And Forecast Analysis, 2018-2028, By Region
14.1 Regional Coverage of the Study
15. Americas Men's Grooming Products Market Trends and Forecast Analysis, 2018-2028, USD Million & CAGR
15.1 Macro Economic Factor Impact Index
15.2 Americas Men's Grooming Products Market: Dashboard
15.3 Americas Men's Grooming Products Market Size, By Value, 2018-2021(USD Million)
15.4 Americas Men's Grooming Products Market Size, By Value, 2022-2028 (USD Million)
15.5 Americas Men's Grooming Products Market Trend And Forecast Analysis: Segmentation
15.5.1 By Product Type
15.5.2 By Age Group
15.5.3 By Sales Channel
15.5.4 By Formulation
15.5.5 By Country
15.5.5.1 United States
15.5.5.2 Canada
15.5.5.3 Brazil
15.5.5.4 Rest of Americas
16. Europe Men's Grooming Products Market Trends and Forecast Analysis, 2018-2028, USD Million & CAGR
16.1 Macro Economic Factor Impact Index
16.2 Europe Men's Grooming Products Market: Dashboard
16.3 Europe Men's Grooming Products Market Size, By Value, 2018-2021(USD Million)
16.4 Europe Men's Grooming Products Market Size, By Value, 2022-2028 (USD Million)
16.5 Europe Men's Grooming Products Market Trend And Forecast Analysis: Segmentation
16.5.1 By Product Type
16.5.2 By Age Group
16.5.3 By Sales Channel
16.5.4 By Formulation
16.5.5 By Country
16.5.5.1 Germany
16.5.5.2 United Kingdom
16.5.5.3 France
16.5.5.4 Rest of Europe
17. Asia Pacific Men's Grooming Products Market Trends and Forecast Analysis, 2018-2028, USD Million & CAGR
17.1 Macro Economic Factor Impact Index
17.2 Asia Pacific Men's Grooming Products Market: Dashboard
17.3 Asia Pacific Men's Grooming Products Market Size, By Value, 2018-2021(USD Million)
17.4 Asia Pacific Men's Grooming Products Market Size, By Value, 2022-2028 (USD Million)
17.5 Asia Pacific Men's Grooming Products Market Trend And Forecast Analysis: Segmentation
17.5.1 By Product Type
17.5.2 By Age Group
17.5.3 By Sales Channel
17.5.4 By Formulation
17.5.5 By Country
17.5.5.1 China
17.5.5.2 Japan
17.5.5.3 India
17.5.5.4 South Korea
17.5.5.5 Rest of APAC
18. Middle East & Africa Men's Grooming Products Market Trends and Forecast Analysis, 2018-2028, USD Million & CAGR
18.1 Macro Economic Factor Impact Index
18.2 Middle East & Africa Men's Grooming Products Market: Dashboard
18.3 Middle East & Africa Men's Grooming Products Market Size, By Value, 2018-2021(USD Million)
18.4 Middle East & Africa Men's Grooming Products Market Size, By Value, 2022-2028 (USD Million)
18.5 Middle East & Africa Men's Grooming Products Market Trend And Forecast Analysis: Segmentation
18.5.1 By Product Type
18.5.2 By Age Group
18.5.3 By Sales Channel
18.5.4 By Formulation
19. Competitive Positioning
19.1 Companies' Product Positioning
19.2 Market Position Matrix
19.3 Market Share Analysis
19.4 Company Profiles
19.4.1 The Estee Lauder Companies
19.4.2 L'Oreal SA
19.4.3 Edgewell Personal Care Co.
19.4.4 Johnson & Johnson
19.4.5 Coty Inc.
19.4.6 Procter & Gamble
19.4.7 Beiersdorf
19.4.8 Unilever
19.4.9 Shiseido
19.4.10 Koninklijke Philips N.V.
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