Legitimate sales of designer sunglasses remain under strong pressure from counterfeit sunglasses, which are still widely available from street markets throughout Malaysia. The brands most commonly counterfeited include Ray-Ban, Dior, Oakley and Gucci, three of which are in the category's top five brands. The main appeal of counterfeit sunglasses is that they are very widely available and at very low prices, offering the very many consumers who would not be able to afford the genuine article the...
Euromonitor International's Sunglasses in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Sunglasses in Malaysia
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Counterfeit Brands Remain Widely Available, Placing Pressure on Legitimate Sales
Widespread Price Discounting Undermines the Category's Value Growth Potential
Competitive Landscape
International Brands Remain in Control of Sunglasses Sales
Affordable Luxury Brands Among the Best Performers in 2018
Optical Shops Continues To Dominate the Distribution of Sunglasses
Internet Retailing To Continue Growing in Importance for Sales of Sunglasses
Category Data
Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024
Executive Summary
Eyewear Registers Consistent, Sustainable Growth Due To Favourable Lifestyle Trends
Overexposure To Digital Screens and Price Discounting the Major Trends in 2019
International Players Continue To Dominate Sales in All Eyewear Categories
Optical Shops Still Dominant Distribution Channel Despite the Rise of Internet Retailing
Rising Demand and Price Discounting Set To Define Sales in All Eyewear Categories
Market Data
Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
| Price : US$ 3500 | Date : Sep 2023 |
| Category : Consumer Goods and Retail | Pages : 153 |
| Price : US$ 3500 | Date : Aug 2023 |
| Category : Consumer Goods and Retail | Pages : 163 |
| Price : US$ 3500 | Date : Aug 2023 |
| Category : Consumer Goods and Retail | Pages : 167 |
| Price : US$ 3500 | Date : Aug 2023 |
| Category : Consumer Goods and Retail | Pages : 151 |
| Price : US$ 3500 | Date : Aug 2023 |
| Category : Consumer Goods and Retail | Pages : 167 |
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