In 2019, RTDs continued to decline, facing strong competition from beer, cider and spirits, especially in the on-trade where cocktails were hugely popular. When frequenting on-trade outlets such as restaurants and bars, many consumers were opting for cocktail drinks, which often feature exotic and creative recipes that are made freshly at the bar, rather than ordering RTD premixes. Coupled with many price promotions held by operators, cocktails have attracted great interest, thus hindering the p...
Euromonitor International's RTDs in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Rtds in Malaysia
Euromonitor International
August 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
RTDs struggles to find a steady foothold
Heineken bids goodbye to Smirnoff Red Ice
Cocktail wave ushers in new can format in the retail channel
2020 AND BEYOND
COVID-19 impact
Affected products within RTDs
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2014-2019
Table 2 Sales of RTDs by Category: Total Value 2014-2019
Table 3 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 4 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 10 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 11 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 12 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 13 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Fall in purchasing power hampers expensive drinks, but cocktail culture is still promising
Heineken and Carlsberg strengthen their dominance, while alcohol-free and low-alcohol drinks are on the rise
On-trade rebound will be far from straightforward
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 3 Research Sources
The global Alcoholic Ready-To-Drink (RTDs)/High Strength Premixes market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report.
The prime objective of this report is to provide the insights on the post COVID-19 impact whic...
As a result of a rise in COVID-19 cases at the beginning of 2021 the government was forced to introduce a series of Movement Control Orders (MCO). These MCOs included the closure of schools and a ban on social and religious activities. With cases still rising a nationwide total lockdown was introduc...
Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to the air environment or to mask odors, with the inten...
In 2020, toilet care is set to post a slightly higher rate of current retail value growth than in 2019. Since local consumers are spending more time at home in 2020 due to lockdown restrictions and flexible working arrangements, the need to clean more arises, supporting the sales of toilet care. Due...
In 2020, surface care receives a boost in demand due to increased hygiene concerns stemming from the COVID-19 pandemic. In Malaysia, home care disinfectants is set to post the highest current retail value growth in 2020. Home care disinfectants become especially appealing in times of pandemic as con...
Bleach experiences a surge in demand in 2020 due to its undeniably strong cleaning property in the wake of COVID-19. In fact, the Health Ministry in Malaysia sent out advice to residents that household bleach could be diluted and used to disinfect surfaces in the home. Due to its convincing cleansin...
Super premium beauty and personal care in Malaysia was negatively affected by the country lockdown enforced between 18 March and 4 May 2020. During this time, non-essential retail stores were required to close, including standalone stores and department stores like Isetan, Parkson and AEON. As a res...
Due to restrictions imposed to curb the spread of COVID-19, sales of luxury jewellery in Malaysia were restricted in 2020. For example, during the country lockdown between 18 March and 4 May 2020, non-essential stores were required to cease operations, including jewellery specialist retailers. Furth...
Mercedes-Benz announced delays to car deliveries for new owners until after Malaysia's Movement Control Order (MCO) concluded in May 2020. At minimum, many brands lost one month's worth of sales under the MCO. However, many analyses point to pent-up demand leading to a smoothening of April's drastic...
The closure of Malaysian borders to foreigners beginning on 17 March had a negative effect on experiential luxury in 2020. Due to these strict regulations, Malaysia experienced a strong dip in international tourist arrivals, which typically provide an important boost to the sales of luxury goods. In...