Dairy Products and Alternatives in Malaysia

Dairy Products and Alternatives in Malaysia
Euromonitor International
September 2022

List Of Contents And Tables

DAIRY PRODUCTS AND ALTERNATIVES IN MALAYSIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby food returns to growth despite falling birth rates in 2022
New product development helps support growth in 2022
Players implement various strategies to gain an advantage
PROSPECTS AND OPPORTUNITIES
Baby food sales likely to be put under pressure by falling birth rates
Standard and follow-on milk formula likely to decline, but growing-up milk formula still showing promise
Investment in marketing and distribution could be key to growth
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 14 NBO Company Shares of Baby Food: % Value 2018-2022
Table 15 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 16 Distribution of Baby Food by Format: % Value 2017-2022
Table 17 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 18 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Butter experiences slightly slower growth and cooking fats sees flat growth in 2022
Margarine and spreads retains its appeal in 2022
Existing players switch focus to foodservice and speciality stores in 2022
PROSPECTS AND OPPORTUNITIES
Butter likely to see stable growth while retail demand for cooking fats is set for a further decline due to a lack of marketing support
Margarine and spreads is predicted to see stagnant growth over the forecast period
Players are expected to continue focusing on food specialist stores over the forecast period while e-commerce set for further gains
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 22 Sales of Butter and Spreads by Category: Value 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 27 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Processed cheese excl spreadable remains the largest and most dynamic category in cheese in 2022
Cheese prospers in the foodservice channel in 2022
Packaged hard cheese and soft cheese continue to struggle in 2022 due to high prices
PROSPECTS AND OPPORTUNITIES
Expanding distribution seen as key to stronger growth
Packaged hard cheese and soft cheese set for growth but obstacles remain
Players are expected to organise seasonal promotion and expand foodservice distribution
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2017-2022
Table 33 Sales of Cheese by Category: Value 2017-2022
Table 34 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 35 Sales of Cheese by Category: % Value Growth 2017-2022
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 37 Sales of Soft Cheese by Type: % Value 2017-2022
Table 38 Sales of Hard Cheese by Type: % Value 2017-2022
Table 39 NBO Company Shares of Cheese: % Value 2018-2022
Table 40 LBN Brand Shares of Cheese: % Value 2019-2022
Table 41 Distribution of Cheese by Format: % Value 2017-2022
Table 42 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 43 Forecast Sales of Cheese by Category: Value 2022-2027
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Active new product launches boost demand for drinking milk products in 2022
Players implement marketing strategies to expand foothold in 2021 and 2022
Local manufacturers boost production to cope with high domestic consumption in 2022
PROSPECTS AND OPPORTUNITIES
Aggressive new product development expected as the leading players fight for position
Marketing strategies will remain key to growth and expansion over the forecast period
Domestic manufacturers investing in expanding their production
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 47 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 52 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Drinking yoghurt and plain yoghurt experience limited growth in 2022
Flavoured yoghurt prospers in 2022
Players maintain stronghold through new product development and marketing campaigns
PROSPECTS AND OPPORTUNITIES
Yoghurt should see a healthier performance over the forecast period
Players are anticipated to introduce new products and packaging to boost demand
Players likely to use frequent marketing campaigns to create awareness
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Soy drinks continues to decline in 2022
Other plant-based milk continues to prosper in 2022
Competition intensifies in 2022 as costs rise and new products enter the market
PROSPECTS AND OPPORTUNITIES
Local authorities' intervention is likely to cause players to change new packaging design over the forecast period
Soy drinks manufacturers are anticipated to switch focus on other categories
Plant-based yoghurt and cheese are expected to remain negligible over the forecast period
CATEGORY DATA
Table 82 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 83 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 84 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 85 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 86 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 87 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 88 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 89 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 90 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 91 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 92 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
OTHER DAIRY IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plain condensed and evaporated milk retain their popularity in 2022
Coffee whiteners and cream see slower growth in 2022 compared to 2021
Players introduce healthier product lines to meet demand
PROSPECTS AND OPPORTUNITIES
Plain condensed and evaporated milk are anticipated to see stable demand
Cream is expected rebound over the forecast period
Players are expected to expand their distribution reach to foodservice operators
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2017-2022
Table 69 Sales of Other Dairy by Category: Value 2017-2022
Table 70 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 71 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 72 Sales of Cream by Type: % Value 2017-2022
Table 73 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 74 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 75 Distribution of Other Dairy by Format: % Value 2017-2022
Table 76 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 77 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
Table 80 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 81 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027