Overall, concentrates in Malaysia enjoyed a positive year in 2024, with demand rising at a similar rate to the previous year. However, liquid concentrates continued to dominate the category and lead the growth in demand, against a low market size for powder concentrates in off-trade (RTD) volume terms. At the end of the review period, liquid concentrates maintained steady momentum, while powder concentrates was under more pressure amidst the rise of competitors.
Euromonitor International's Concentrates in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Concentrates in Malaysia
Euromonitor International
December 2024
List Of Contents And Tables
CONCENTRATES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The rise of alternatives undermines powder concentrates while liquid concentrates maintains momentum
Low shelf visibility, low demand and weak new product development limit growth potential in 2024
Brands with strong positioning consolidate their leadership
PROSPECTS AND OPPORTUNITIES
Brand collaboration is an effective marketing strategy to broaden audience reach
Slowing off-trade (RTD) volume growth is set to prompt a refocus of distribution strategies
Reduced sugar or sugar-free options may see increased visibility and demand in light of the sugar tax
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 3 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
SOFT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
Fountain sales in Malaysia
DISCLAIMER
SOURCES
Summary 2 Research Sources
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