Executive Summary
The Global Language Learning market was valued at USD 40.22 Billion in 2021 and is expected to grow at a CAGR of 10.6% during the forecast period of 2023-2028. The language learning market is expanding as a result of globalisation, which has increased the demand for international communication, the rise of the e-learning industry, and the increasing use of artificial intelligence in e-learning.
Also, the significant market potential for leading participants is anticipated as a result of rising education investment, an increase in internet and smartphone usage, and multinational corporations' growing desire for hiring multilingual workers.
Additionally, the quick development of technology also made it possible for language learning applications to combine various media, including texts, images, animation, audio, and video, to provide multimedia educational materials and spur students' enthusiasm for learning. Asia Pacific is the fastest-growing region in the Global Language Learning Market. The government's increased emphasis on the education industry, high adoption of digital technology in educational facilities, and the region's high education spending are all factors attributing towards the fastest growth of this segment.
Furthermore, the region's quickly growing economies, numerous initiatives to boost education digitization, rising disposable income, and Internet penetration all contribute to the market of language learning rapid expansion.
Scope of the Report
• The report analyses the Language Learning Market by Value (USD Billion).
• The report presents the analysis of the Language Learning market for the historical period of 2018-2021, the base year 2022 and the forecast period of 2023-2028.
• The report analyses the Language Learning Market by Language Type (English, German, French, Chinese, Others).
• The report analyses the Language Learning Market By Learning Method (Digital Self-Tutoring, Live Learning, Language Travel).
• The report analyses the Language Learning Market By Learning Mode (Offline, Online).
• The report analyses the Language Learning Market By End Users (Individual Learners, Institutions & Organizations).
• The Global Language Learning Market has been analysed by countries (United States, Canada, Brazil, Germany, UK, France, China, Japan, South Korea, India).
• The key insights of the report have been presented through the frameworks of SWOT and Porter's Five Forces Analysis.
• Also, the major opportunities, trends, drivers and challenges of the industry have been analysed in the report.
• The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include DuoLingo, Babbel, New Oriental Education & Technology Group, Benesse Holdings, McGraw Hill Education, Houghton Mifflin Harcourt, Busuu, Tandem, Memrise, Mondly.
Key Target Audience
• Language Learning Companies
• Consulting and Advisory Firms
• Research and Development Organizations
• Government and Regulatory Authorities
1. Market Background
1.1 Scope and Product Outlook
1.2 Executive Summary
1.3 Research Methodology
2. Strategic Recommendations
3. Global Language Learning Market: Historic and Forecast (2018-2028)
3.1 Impact Analysis of Macro Economic Factors on the Language Learning Market
3.2 Global Language Learning Market: Dashboard
3.3 Global Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
3.4 Impact of COVID-19 on the Language Learning Market
3.5 Global Language Learning Market Segmentation: By Language Type
3.5.1 Global Language Learning Market, By Language Type Overview
3.5.2 Global Language Learning Market Size, By English, By Value, 2018H-2028F (USD Billion & CAGR)
3.5.3 Global Language Learning Market Size, By German, By Value, 2018H-2028F (USD Billion & CAGR)
3.5.4 Global Language Learning Market Size, By French, By Value, 2018H-2028F (USD Billion & CAGR)
3.5.5 Global Language Learning Market Size, By Chinese, By Value, 2018H-2028F (USD Billion & CAGR)
3.5.6 Global Language Learning Market Size, By Other Languages, By Value, 2018H-2028F (USD Billion & CAGR)
3.6 Global Language Learning Market Segmentation: By Learning Method
3.6.1 Global Language Learning Market, By Learning Method Overview
3.6.2 Global Language Learning Market Size, By Digital Self-Tutoring, By Value, 2018H-2028F (USD Billion & CAGR)
3.6.3 Global Language Learning Market Size, By Live Learning, By Value, 2018H-2028F (USD Billion & CAGR)
3.6.4 Global Language Learning Market Size, By Language Travel, By Value, 2018H-2028F (USD Billion & CAGR)
3.7 Global Language Learning Market Segmentation: By Learning Mode
3.7.1 Global Language Learning Market, By Learning Mode Overview
3.7.2 Global Language Learning Market Size, By Offline, By Value, 2018H-2028F (USD Billion & CAGR)
3.7.3 Global Language Learning Market Size, By Online, By Value, 2018H-2028F (USD Billion & CAGR)
3.8 Global Language Learning Market Segmentation: By End Users
3.8.1 Global Language Learning Market, By End Users Overview
3.8.2 Global Language Learning Market Size, By Individual Learners, By Value, 2018H-2028F (USD Billion & CAGR)
3.8.3 Global Language Learning Market Size, By Institutions & Organizations, By Value, 2018H-2028F (USD Billion & CAGR)
4. Global Language Learning Market, Region Analysis
4.1 Regional Coverage of the Study
4.2 Regional Snapshot
5. Americas Language Learning Market: Historic and Forecast (2018-2028)
5.1 Americas Language Learning Market: Snapshot
5.2 Americas Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
5.3 Americas Language Learning Market: Key Factors
5.4 Americas Language Learning Market Segmentation: By Language Type
5.4.1 Americas Language Learning Market, By Language Type Overview
5.4.2 Americas Language Learning Market Size, By English, By Value, 2018H-2028F (USD Billion & CAGR)
5.4.3 Americas Language Learning Market Size, By German, By Value, 2018H-2028F (USD Billion & CAGR)
5.4.4 Americas Language Learning Market Size, By French, By Value, 2018H-2028F (USD Billion & CAGR)
5.4.5 Americas Language Learning Market Size, By Chinese, By Value, 2018H-2028F (USD Billion & CAGR)
5.4.6 Americas Language Learning Market Size, By Others, By Value, 2018H-2028F (USD Billion & CAGR)
5.5 Americas Language Learning Market Segmentation: By Learning Method
5.5.1 Americas Language Learning Market, By Learning Method Overview
5.5.2 Americas Language Learning Market Size, By Digital Self-Tutoring, By Value, 2018H-2028F (USD Billion & CAGR)
5.5.3 Americas Language Learning Market Size, By Live Learning, By Value, 2018H-2028F (USD Billion & CAGR)
5.5.4 Americas Language Learning Market Size, By Language Travel, By Value, 2018H-2028F (USD Billion & CAGR)
5.6 Americas Language Learning Market Segmentation: By Learning Mode
5.6.1 Americas Language Learning Market, By Learning Mode Overview
5.6.2 Americas Language Learning Market Size, By Offline, By Value, 2018H-2028F (USD Billion & CAGR)
5.6.3 Americas Language Learning Market Size, By Online, By Value, 2018H-2028F (USD Billion & CAGR)
5.7 Americas Language Learning Market Segmentation: By End Users
5.7.1 Americas Language Learning Market, By Learning Mode Overview
5.7.2 Americas Language Learning Market Size, By Individual Learners, By Value, 2018H-2028F (USD Billion & CAGR)
5.7.3 Americas Language Learning Market Size, By Institutions & Organizations, By Value, 2018H-2028F (USD Billion & CAGR)
5.8 Americas Language Learning Market Segmentation: By Country
5.8.1 United States Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
5.8.1.1 United States Language Learning Market, By Language Type
5.8.1.2 United States Language Learning Market, By Learning Method
5.8.1.3 United States Language Learning Market, By Learning Mode
5.8.1.4 United States Language Learning Market, By End Users
5.8.2 Canada Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
5.8.2.1 Canada Language Learning Market, By Language Type
5.8.2.3 Canada Language Learning Market, By Learning Method
5.8.2.2 Canada Language Learning Market, By Learning Mode
5.8.2.4 Canada Language Learning Market, By End Users
5.8.3 Brazil Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
5.8.3.1 Brazil Language Learning Market, By Language Type
5.8.3.2 Brazil Language Learning Market, By Learning Method
5.8.3.3 Brazil Language Learning Market, By Learning Mode
5.8.3.4 Brazil Language Learning Market, By End Users
5.8.4 Rest of Americas Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
5.8.4.1 Rest of Americas Language Learning Market, By Language Type
5.8.4.2 Rest of Americas Language Learning Market, By Learning Method
5.8.4.3 Rest of Americas Language Learning Market, By Learning Mode
5.8.4.4 Rest of Americas Language Learning Market, By End Users
6. Europe Language Learning Market: Historic and Forecast (2018-2028)
6.1 Europe Language Learning Market: Snapshot
6.2 Europe Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
6.3 Europe Language Learning Market: Key Factors
6.4 Europe Language Learning Market Segmentation: By Language Type
6.4.1 Europe Language Learning Market, By Language Type Overview
6.4.2 Europe Language Learning Market Size, By English, By Value, 2018H-2028F (USD Billion & CAGR)
6.4.3 Europe Language Learning Market Size, By German, By Value, 2018H-2028F (USD Billion & CAGR)
6.4.4 Europe Language Learning Market Size, By French, By Value, 2018H-2028F (USD Billion & CAGR)
6.4.5 Europe Language Learning Market Size, By Chinese, By Value, 2018H-2028F (USD Billion & CAGR)
6.4.6 Europe Language Learning Market Size, By Others, By Value, 2018H-2028F (USD Billion & CAGR)
6.5 Europe Language Learning Market Segmentation: By Learning Method
6.5.1 Europe Language Learning Market, By Learning Method Overview
6.5.2 Europe Language Learning Market Size, By Digital Self-Tutoring, By Value, 2018H-2028F (USD Billion & CAGR)
6.5.3 Europe Language Learning Market Size, By Live Learning, By Value, 2018H-2028F (USD Billion & CAGR)
6.5.4 Europe Language Learning Market Size, By Language Travel, By Value, 2018H-2028F (USD Billion & CAGR)
6.6 Europe Language Learning Market Segmentation: By Learning Mode
6.6.1 Europe Language Learning Market, By Learning Mode Overview
6.6.2 Europe Language Learning Market Size, By Offline, By Value, 2018H-2028F (USD Billion & CAGR)
6.6.3 Europe Language Learning Market Size, By Online, By Value, 2018H-2028F (USD Billion & CAGR)
6.7 Europe Language Learning Market Segmentation: By End Users
6.7.1 Europe Language Learning Market, By Learning Mode Overview
6.7.2 Europe Language Learning Market Size, By Individual Learners, By Value, 2018H-2028F (USD Billion & CAGR)
6.7.3 Europe Language Learning Market Size, By Institutions & Organizations, By Value, 2018H-2028F (USD Billion & CAGR)
6.8 Europe Language Learning Market Segmentation: By Country
6.8.1 United Kingdom Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
6.8.1.1 United Kingdom Language Learning Market, By Language Type
6.8.1.2 United Kingdom Language Learning Market, By Learning Method
6.8.1.3 United Kingdom Language Learning Market, By Learning Mode
6.8.1.4 United Kingdom Language Learning Market, By End Users
6.8.2 Germany Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
6.8.2.1 Germany Language Learning Market, By Language Type
6.8.2.2 Germany Language Learning Market, By Learning Method
6.8.2.3 Germany Language Learning Market, By Learning Mode
6.8.2.4 Germany Language Learning Market, By End Users
6.8.3 France Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
6.8.3.1 France Language Learning Market, By Language Type
6.8.3.2 France Language Learning Market, By Learning Method
6.8.3.3 France Language Learning Market, By Learning Mode
6.8.3.4 France Language Learning Market, By End Users
6.8.4 Rest of Europe Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
6.8.4.1 Rest of Europe Language Learning Market, By Language Type
6.8.4.2 Rest of Europe Language Learning Market, By Learning Method
6.8.4.3 Rest of Europe Language Learning Market, By Learning Mode
6.8.4.4 Rest of Europe Language Learning Market, By End Users
7. Asia Pacific Language Learning Market: Historic and Forecast (2018-2028)
7.1 Asia Pacific Language Learning Market: Snapshot
7.2 Asia Pacific Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.3 Asia Pacific Language Learning Market: Key Factors
7.4 Asia Pacific Language Learning Market Segmentation: By Language Type
7.4.1 Asia Pacific Language Learning Market, By Language Type Overview
7.4.2 Asia Pacific Language Learning Market Size, By English, By Value, 2018H-2028F (USD Billion & CAGR)
7.4.3 Asia Pacific Language Learning Market Size, By German, By Value, 2018H-2028F (USD Billion & CAGR)
7.4.4 Asia Pacific Language Learning Market Size, By French, By Value, 2018H-2028F (USD Billion & CAGR)
7.4.5 Asia Pacific Language Learning Market Size, By Chinese, By Value, 2018H-2028F (USD Billion & CAGR)
7.4.6 Asia Pacific Language Learning Market Size, By Other languages, By Value, 2018H-2028F (USD Billion & CAGR)
7.5 Asia Pacific Language Learning Market Segmentation: By Learning Method
7.5.1 Asia Pacific Language Learning Market, By Learning Method Overview
7.5.2 Asia Pacific Language Learning Market Size, By Digital Self-Tutoring, By Value, 2018H-2028F (USD Billion & CAGR)
7.5.3 Asia Pacific Language Learning Market Size, By Live Learning, By Value, 2018H-2028F (USD Billion & CAGR)
7.5.4 Asia Pacific Language Learning Market Size, By Language Travel, By Value, 2018H-2028F (USD Billion & CAGR)
7.6 Asia Pacific Language Learning Market Segmentation: By Learning Mode
7.6.1 Asia Pacific Language Learning Market, By Learning Mode Overview
7.6.2 Asia Pacific Language Learning Market Size, By Offline, By Value, 2018H-2028F (USD Billion & CAGR)
7.6.3 Asia Pacific Language Learning Market Size, By Online, By Value, 2018H-2028F (USD Billion & CAGR)
7.7 Asia Pacific Language Learning Market Segmentation: By End Users
7.7.1 Asia Pacific Language Learning Market, By Learning Mode Overview
7.7.2 Asia Pacific Language Learning Market Size, By Individual Learners, By Value, 2018H-2028F (USD Billion & CAGR)
7.7.3 Asia Pacific Language Learning Market Size, By Institutions & Organizations, By Value, 2018H-2028F (USD Billion & CAGR)
7.8 Asia Pacific Language Learning Market Segmentation: By Country
7.8.1 China Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.8.1.1 China Language Learning Market, By Language Type
7.8.1.2 China Language Learning Market, By Learning Method
7.8.1.3 China Language Learning Market, By Learning Mode
7.8.1.4 China Language Learning Market, By End Users
7.8.2 Japan Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.8.2.1 Japan Language Learning Market, By Language Type
7.8.2.2 Japan Language Learning Market, By Learning Method
7.8.2.3 Japan Language Learning Market, By Learning Mode
7.8.2.4 Japan Language Learning Market, By End Users
7.8.3 South Korea Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.8.3.1 South Korea Language Learning Market, By Language Type
7.8.3.2 South Korea Language Learning Market, By Learning Method
7.8.3.3 South Korea Language Learning Market, By Learning Mode
7.8.3.4 South Korea Language Learning Market, By End Users
7.8.4 India Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.8.4.1 India Language Learning Market, By Language Type
7.8.4.2 India Language Learning Market, By Learning Method
7.8.4.3 India Language Learning Market, By Learning Mode
7.8.4.4 India Language Learning Market, By End Users
7.8.5 Rest of Europe Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
7.8.5.1 Rest of Europe Language Learning Market, By Language Type
7.8.5.2 Rest of Europe Language Learning Market, By Learning Method
7.8.5.3 Rest of Europe Language Learning Market, By Learning Mode
7.8.5.4 Rest of Europe Language Learning Market, By End Users
8. Middle East & Africa Language Learning Market: Historic and Forecast (2018-2028)
8.1 Middle East & Africa Language Learning Market: Snapshot
8.2 Middle East & Africa Language Learning Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)
8.3 Middle East & Africa Language Learning Market: Key Factors
8.4 Middle East & Africa Language Learning Market Segmentation: By Language Type
8.4.1 Middle East & Africa Language Learning Market, By Language Type Overview
8.4.2 Middle East & Africa Language Learning Market Size, By English, By Value, 2018H-2028F (USD Billion & CAGR)
8.4.3 Middle East & Africa Language Learning Market Size, By German, By Value, 2018H-2028F (USD Billion & CAGR)
8.4.4 Middle East & Africa Language Learning Market Size, By French, By Value, 2018H-2028F (USD Billion & CAGR)
8.4.5 Middle East & Africa Language Learning Market Size, By Chinese, By Value, 2018H-2028F (USD Billion & CAGR)
8.4.6 Middle East & Africa Language Learning Market Size, By Others, By Value, 2018H-2028F (USD Billion & CAGR)
8.5 Middle East & Africa Language Learning Market Segmentation: By Learning Method
8.5.1 Middle East & Africa Language Learning Market, By Learning Method Overview
8.5.2 Middle East & Africa Language Learning Market Size, By Digital Self-Tutoring, By Value, 2018H-2028F (USD Billion & CAGR)
8.5.3 Middle East & Africa Language Learning Market Size, By Live Learning, By Value, 2018H-2028F (USD Billion & CAGR)
8.5.4 Middle East & Africa Language Learning Market Size, By Language Travel, By Value, 2018H-2028F (USD Billion & CAGR)
8.6 Middle East & Africa Language Learning Market Segmentation: By Learning Mode
8.6.1 Middle East & Africa Language Learning Market, By Learning Mode Overview
8.6.2 Middle East & Africa Language Learning Market Size, By Offline, By Value, 2018H-2028F (USD Billion & CAGR)
8.6.3 Middle East & Africa Language Learning Market Size, By Online, By Value, 2018H-2028F (USD Billion & CAGR)
8.7 Middle East & Africa Language Learning Market Segmentation: By End Users
8.7.1 Middle East & Africa Language Learning Market, By Learning Mode Overview
8.7.2 Middle East & Africa Language Learning Market Size, By Individual Learners, By Value, 2018H-2028F (USD Billion & CAGR)
8.7.3 Middle East & Africa Language Learning Market Size, By Institutions & Organizations, By Value, 2018H-2028F (USD Billion & CAGR)
9. Market Dynamics
9.1 Impact assessment of Market Dynamics on the Global Language Learning Market
9.2 Drivers
9.3 Restraints
10. Industry Ecosystem Analysis
10.1 Macro-Economic Factor Assessment
10.2 Value Chain Analysis
10.3 Porter's Five Forces Model
11. Competitive Positioning
11.1 Companies' Product Positioning
11.2 Market Position Matrix
11.3 Market Share Analysis of the Language Learning Market
11.4 Company Profiles
11.4.1 Duolingo
11.4.2 Babbel
11.4.3 New Oriental Education and Technology Group
11.4.4 Benesse Holdings
11.4.5 McGraw Hill Education
11.4.6 Houghton Mifflin Harcourt
11.4.7 Busuu
11.4.8 Tandem
11.4.9 Memrise
11.4.10 Mondly
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