Spirits, a lucrative category for manufacturers, continued to post strong total volume sales growth in 2019. Driven by constant population growth, urbanisation, a growing middle class and dynamic private sector, spirits witnessed fertile ground for development and growth in the review period. Higher consumer spending on leisure and entertainment, which mainly consisted of social gatherings in bars and pubs, also boosted the appeal of spirits. Johnnie Walker, Jameson Irish Whiskey and Captain Mor...
Euromonitor International's Spirits in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Spirits in Kenya Euromonitor International September 2020 List OF CONTENTS AND TABLES HEADLINES PRE-COVID-19 PERFORMANCE Demographic and economic developments foster wider selections and demand for spirits East African Breweries drives awareness and sales through partnerships with specialist retailers and e-commerce platforms Local and regional players try to reach millennials with new and more affordable products 2020 AND BEYOND COVID-19 impact Affected products within spirits Recovery and opportunities CATEGORY DATA Table 1 Sales of Spirits by Category: Total Volume 2014-2019 Table 2 Sales of Spirits by Category: Total Value 2014-2019 Table 3 Sales of Spirits by Category: % Total Volume Growth 2014-2019 Table 4 Sales of Spirits by Category: % Total Value Growth 2014-2019 Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019 Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019 Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019 Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019 Table 9 GBO Company Shares of Spirits: % Total Volume 2015-2019 Table 10 NBO Company Shares of Spirits: % Total Volume 2015-2019 Table 11 LBN Brand Shares of Spirits: % Total Volume 2016-2019 Table 12 Forecast Sales of Spirits by Category: Total Volume 2019-2024 Table 13 Forecast Sales of Spirits by Category: Total Value 2019-2024 Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024 Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024 EXECUTIVE SUMMARY COVID-19 impact on alcoholic drinks COVID-19 country impact Rising middle class provides the engine for take-off of premium whiskies Strong new product development consolidates East African Breweries's dominance in alcoholic drinks in 2019 The shift to the off-trade channel is set to consolidate as lifestyles change and health and economic concerns slow the return to foodservice MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 16 Number of On-trade Establishments by Type 2014-2019 TAXATION AND DUTY LEVIES Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 MARKET DATA Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 GLOBAL MACROECONOMIC ENVIRONMENT GLOBAL INDUSTRY ENVIRONMENT DISCLAIMER SOURCES Summary 2 Research Sources
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