Price sensitivity has significantly impacted the category in 2024, with consumers opting for more affordable sauces and condiments. Companies have responded by introducing budget-friendly options, promotions and reducing pack sizes. Sauces from brands like Zesta (Trufoods Ltd) and Peptang (Premier Foods Plc), for instance, are now available in sachets, which are more affordable to consumers seeking value for money.
Euromonitor International's Sauces, Dips and Condiments in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Cooking Ingredients and Condiments, Dips, Other Sauces and Condiments, Pickled Products, Sauces, Yeast-based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Sauces, Dips and Condiments market;
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Sauces, Dips and Condiments in Kenya
Euromonitor International
December 2024
List Of Contents And Tables
SAUCES, DIPS AND CONDIMENTS IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic pressures drive demand for budget-friendly sauces and condiments
Ketchup benefits from rising urbanisation and popularity of fast food
Health and wellness trend influences consumer choices
PROSPECTS AND OPPORTUNITIES
Players set to mitigate rising costs with local sourcing and production efficiency
Healthy and premium sauces will drive future growth
The enduring significance of small local grocers
CATEGORY DATA
Table 1 Sales of Sauces, Dips and Condiments by Category: Volume 2019-2024
Table 2 Sales of Sauces, Dips and Condiments by Category: Value 2019-2024
Table 3 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2019-2024
Table 4 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2019-2024
Table 5 Sales of Liquid Recipe Sauces by Type: % Value 2019-2024
Table 6 NBO Company Shares of Sauces, Dips and Condiments: % Value 2020-2024
Table 7 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2024
Table 8 Distribution of Sauces, Dips and Condiments by Format: % Value 2019-2024
Table 9 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2024-2029
Table 10 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2024-2029
Table 11 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2024-2029
COOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
Table 19 Penetration of Private Label by Category: % Value 2019-2024
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
In January 2024, Osem Food Industries Ltd announced a price rise on its sauces and condiments by 5-8%. Despite the government trying to prevent companies from increasing prices with the threat of being put on a ‘blacklist', many companies, including Osem Food Industries went through with price incre...
Sauces, dips, and condiments posted positive growth in Switzerland in 2024, largely owing to the increasing demand for convenience in using prepared sauces instead of making them from scratch. Other factors driving growth included consumers' willingness to experiment with different and exotic dishes...
Sauces, dips, and condiments has faced notable challenges in 2024 due to Nigeria's prevailing economic difficulties, including high inflation. Despite these obstacles, the category has managed to achieve marginal positive volume growth, as many of its products are essential cooking ingredients. Howe...
In 2023 and 2024, Brazil's macroeconomic scenario has been marked by a mix of positive and challenging factors. While the country has experienced robust economic growth, driven by a strong labour market and fiscal transfers, consumers and businesses have seen significant challenges from inflationary...
Overall, sauces, dips and condiments is expected to register both healthy constant value and volume growth. However, though general inflation has eased, in April 2024, the 5% VAT on food was reintroduced, after being cut to zero in 2022. This lessened the relief from the overall reduction in inflati...
Inflation has been a significant challenge for the cooking ingredients and meals market in Kenya in 2024. Increased production costs due to higher raw material prices, transport expenses, and import taxes have resulted in a rise in final product prices in the year. Trufoods Ltd reported a 6% price i...
Inflation and significant price increases of sauces, dips and condiments is affecting consumption habits in 2024. There is a notable shift to economy products and local brands sold at more affordable prices than their international counterparts, as well as shopping during promotions. Indeed, there i...
Price sensitivity has significantly impacted the category in 2024, with consumers opting for more affordable sauces and condiments. Companies have responded by introducing budget-friendly options, promotions and reducing pack sizes. Sauces from brands like Zesta (Trufoods Ltd) and Peptang (Premier F...
Affordability continues to be a defining factor in shaping consumer preferences within the sauces, dips, and condiments category in Cameroon in 2024. This is particularly evident in the demand for packaged herbs, spices, tomato paste, and stock cubes, all of which are staples in the average Cameroon...
Although a wide variety of pack types are used to package products in sauces, dips and condiments in Sweden, glass jars continued to account for the highest share of packaging unit volumes in 2023. Glass jars was the dominant pack type in a number of important categories, such as pickled products, p...