Restrictions on operating hours due to COVID-19 and the economic shock of the pandemic led to a decline in the retail current value sales of modern grocery retailers in Kenya during 2020. Many consumers, particularly those on lower incomes, were forced to curb their discretionary spending, while a dusk-to-dawn curfew in some cities - most notably Nairobi - during the early stages of the pandemic led many to do more of their grocery shopping in traditional neighbourhood stores, which are usually...
Euromonitor International's Modern Grocery Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Convenience Stores, Discounters, Forecourt Retailers, Hypermarkets, Supermarkets.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Modern Grocery Retailers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Modern Grocery Retailers in Kenya
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Modern grocery retailers hard hit by pandemic, as many consumers shop closer to home
Naivas Ltd eclipses the struggling Tusker Mattresses Ltd
Some players seek to make paying for shopping quicker, more convenient and more hygienic
RECOVERY AND OPPORTUNITIES
Hypermarkets and convenience stores will be at forefront of recovery in retail current value sales
Store networks will continue to expand
Boosted by the pandemic, e-commerce will continue to grow in prominence
CHANNEL DATA
Table 1 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 2 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 3 Sales in Modern Grocery Retailers by Channel: Value 2015-2020
Table 4 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020
Table 5 Modern Grocery Retailers Outlets by Channel: Units 2015-2020
Table 6 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 7 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 8 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 9 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 10 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 11 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 12 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 13 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025
Table 14 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025
Table 15 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025
Table 16 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Modern grocery retailers increasingly prominent, as leading players expand their networks
Retailers partner with delivery services
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Back to school
Christmas
Payments and delivery
Emerging business models
MARKET DATA
Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 19 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 21 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 23 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 26 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 27 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 28 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 29 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 30 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 31 Retailing GBO Company Shares: % Value 2016-2020
Table 32 Retailing GBN Brand Shares: % Value 2017-2020
Table 33 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 34 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 36 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 44 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 45 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 46 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 47 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 48 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 50 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 51 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 52 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 54 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 55 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
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