There are only a handful of mixed retail outlets in Kenya, and as COVID-19 led consumers to tighten their belts and reduce their discretionary spending, 2020 was a difficult year for them. Variety stores are mostly frequented by young, urban consumers who like to go to such stores to window shop and bargain hunt, and both of these activities were significantly curtailed by the pandemic. The fact that leader Massmart Holdings Ltd's two Nairobi stores are located in suburban shopping malls was a p...
Euromonitor International's Mixed Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Department Stores, Mass Merchandisers, Variety Stores, Warehouse Clubs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Mixed Retailers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Mixed Retailers in Kenya
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Pandemic brings a temporary end to window shopping and bargain hunting
The opening of a fourth store boosts Massmart Holdings Ltd., masking a broad decline in demand due to the economic shock of the pandemic
Demand for big-ticket items particularly hard hit
RECOVERY AND OPPORTUNITIES
Post-pandemic economic recovery will boost demand, but Massmart Holdings Ltd's expansion plans will be crucial
Hypermarkets to pose a growing competitive threat
Mixed retailers will have to up their e-commerce game
CHANNEL DATA
Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 2 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 3 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 4 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 5 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 6 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 7 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 8 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 9 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 10 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 11 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 12 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 13 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 14 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 15 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 16 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Modern grocery retailers increasingly prominent, as leading players expand their networks
Retailers partner with delivery services
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Back to school
Christmas
Payments and delivery
Emerging business models
MARKET DATA
Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 19 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 21 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 23 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 26 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 27 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 28 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 29 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 30 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 31 Retailing GBO Company Shares: % Value 2016-2020
Table 32 Retailing GBN Brand Shares: % Value 2017-2020
Table 33 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 34 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 36 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 44 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 45 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 46 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 47 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 48 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 50 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 51 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 52 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 54 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 55 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
| Price : US$ 3500 |
Date : Oct 2024 |
| Category : Telecom and IT |
Pages : 137 |
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