Inflation has made Kenyan consumers more price-sensitive in 2024, impacting their purchasing decisions in the meals and soups category. They are paying closer attention to discounts and deals, and some are even switching brands or stores in order to save money. This price sensitivity has resulted in rising demand for smaller pack sizes and more affordable product options in the year.
Euromonitor International's Meals and Soups in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Meals and Soups market;
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* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Meals and Soups in Kenya
Euromonitor International
December 2024
List Of Contents And Tables
MEALS AND SOUPS IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation drives price sensitivity amongst Kenyan consumers
Convenience fuels growth of ready-to-eat meals
Health-conscious consumers drive demand for low salt and organic meal options
PROSPECTS AND OPPORTUNITIES
Challenge of health trend and rising production costs
Rising demand for healthy products will influence innovation
Consumers appreciate convenience of ready-to-eat meals
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2019-2024
Table 2 Sales of Meals and Soups by Category: Value 2019-2024
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2019-2024
Table 4 Sales of Meals and Soups by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Meals and Soups: % Value 2020-2024
Table 6 LBN Brand Shares of Meals and Soups: % Value 2021-2024
Table 7 Distribution of Meals and Soups by Format: % Value 2019-2024
Table 8 Forecast Sales of Meals and Soups by Category: Volume 2024-2029
Table 9 Forecast Sales of Meals and Soups by Category: Value 2024-2029
Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2024-2029
COOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
Table 18 Penetration of Private Label by Category: % Value 2019-2024
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
PPI
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Meals and soups posted a solid performance in Switzerland in 2024. This can be attributed to the establishment of hybrid work formats, and convenience and on-the-go consumption trends. The category also experienced price increases due to higher costs for manufacturers, global inflationary pressures ...
Cooking ingredients and meals posted positive current value and volume growth in Switzerland in 2024. Health and wellness remained a key driver behind the performance of the category thanks to growing concerns about obesity. Products that do not contain preservatives or artificial ingredients were i...
Cooking ingredients and meals in Israel faced marginal decline in retail volume sales over 2024. Although the average rate of inflation has slowed over 2024, the cost of living remains high in Israel with consumers remaining conscious about what they buy and highly price sensitive. Higher energy, ut...
In meals and soups, the supply of prepared salads has been impacted by the Israel-Hamas war. Strauss Group has a production facility in Gaza and was closed for one month following the start of the war. Manufacturers have been unable to maintain production levels due to fluctuations in staffing. Tnuv...
High inflation in Nigeria, persisting from 2023 into 2024, has significantly impacted the performance of cooking ingredients and meals by severely weakening consumer spending power. While these products are largely essential, many consumers have been compelled to reduce consumption or switch to more...
The picture is positive in Poland for cooking ingredients in 2024. Inflation has eased and there is expected to be moderate constant value and volume growth.
Euromonitor International's Cooking Ingredients and Meals in Poland report offers in-depth knowledge of the market at a national ...
The picture is positive for cooking ingredients and meals in 2024 in Bosnia and Herzegovina. With inflation easing significantly, there is expected to be healthy constant value growth. However, volume growth is expected to be muted as the population continues to decline.
Euromonitor Int...
Inflationary pressures in 2024 have significantly hampered the performance of meals and soups in Nigeria, with volume sales experiencing notable declines. Products in this category are widely regarded as non-essential by the majority of Nigerian consumers, and the weakened disposable income of middl...
Inflation has been a significant challenge for the cooking ingredients and meals market in Kenya in 2024. Increased production costs due to higher raw material prices, transport expenses, and import taxes have resulted in a rise in final product prices in the year. Trufoods Ltd reported a 6% price i...
