Inflation has been a significant challenge for the cooking ingredients and meals market in Kenya in 2024. Increased production costs due to higher raw material prices, transport expenses, and import taxes have resulted in a rise in final product prices in the year. Trufoods Ltd reported a 6% price increase, driven by higher raw material and transport costs, as well as currency fluctuations??. Unilever, meanwhile, implemented a 3% price increase due to increased logistics expenses??. Players such...
Euromonitor International's Cooking Ingredients and Meals in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Cooking Ingredients and Meals in Kenya
Euromonitor International
December 2024
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers turn to budget-friendly options amid rising prices
Rising health consciousness drives innovation
Pure Mountain revolutionises the Kenyan market with herb-infused canola oil
PROSPECTS AND OPPORTUNITIES
Players expected to tackle economic instability with innovation and local sourcing
Health-conscious and eco-friendly consumers set to drive growth
Health-oriented oils expected to outperform traditional vegetable oils
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2019-2024
Table 14 Sales of Edible Oils by Category: Value 2019-2024
Table 15 Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 16 Sales of Edible Oils by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Edible Oils: % Value 2020-2024
Table 18 LBN Brand Shares of Edible Oils: % Value 2021-2024
Table 19 Distribution of Edible Oils by Format: % Value 2019-2024
Table 20 Forecast Sales of Edible Oils by Category: Volume 2024-2029
Table 21 Forecast Sales of Edible Oils by Category: Value 2024-2029
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2024-2029
MEALS AND SOUPS IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation drives price sensitivity amongst Kenyan consumers
Convenience fuels growth of ready-to-eat meals
Health-conscious consumers drive demand for low salt and organic meal options
PROSPECTS AND OPPORTUNITIES
Challenge of health trend and rising production costs
Rising demand for healthy products will influence innovation
Consumers appreciate convenience of ready-to-eat meals
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2019-2024
Table 25 Sales of Meals and Soups by Category: Value 2019-2024
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2019-2024
Table 27 Sales of Meals and Soups by Category: % Value Growth 2019-2024
Table 28 NBO Company Shares of Meals and Soups: % Value 2020-2024
Table 29 LBN Brand Shares of Meals and Soups: % Value 2021-2024
Table 30 Distribution of Meals and Soups by Format: % Value 2019-2024
Table 31 Forecast Sales of Meals and Soups by Category: Volume 2024-2029
Table 32 Forecast Sales of Meals and Soups by Category: Value 2024-2029
Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2024-2029
Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2024-2029
SAUCES, DIPS AND CONDIMENTS IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic pressures drive demand for budget-friendly sauces and condiments
Ketchup benefits from rising urbanisation and popularity of fast food
Health and wellness trend influences consumer choices
PROSPECTS AND OPPORTUNITIES
Players set to mitigate rising costs with local sourcing and production efficiency
Healthy and premium sauces will drive future growth
The enduring significance of small local grocers
CATEGORY DATA
Table 35 Sales of Sauces, Dips and Condiments by Category: Volume 2019-2024
Table 36 Sales of Sauces, Dips and Condiments by Category: Value 2019-2024
Table 37 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2019-2024
Table 38 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2019-2024
Table 39 Sales of Liquid Recipe Sauces by Type: % Value 2019-2024
Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2020-2024
Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2024
Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2019-2024
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2024-2029
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2024-2029
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2024-2029
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2024-2029
SWEET SPREADS IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity drives demand for affordable options
Rising demand for natural and healthier sweet spreads drives category growth
Savannah Honey's programme aims to promote beekeeping and boost honey sales
PROSPECTS AND OPPORTUNITIES
Challenge of affordability over the forecast period
Rising demand for healthier products
Chocolate spreads' niche status
CATEGORY DATA
Table 47 Sales of Sweet Spreads by Category: Volume 2019-2024
Table 48 Sales of Sweet Spreads by Category: Value 2019-2024
Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 50 Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Table 51 NBO Company Shares of Sweet Spreads: % Value 2020-2024
Table 52 LBN Brand Shares of Sweet Spreads: % Value 2021-2024
Table 53 Distribution of Sweet Spreads by Format: % Value 2019-2024
Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2024-2029
Table 55 Forecast Sales of Sweet Spreads by Category: Value 2024-2029
Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2024-2029
Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2024-2029
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Inflation has been a significant challenge for the cooking ingredients and meals market in Kenya in 2024. Increased production costs due to higher raw material prices, transport expenses, and import taxes have resulted in a rise in final product prices in the year. Trufoods Ltd reported a 6% price i...
