In general, sales of snacks continue to recover in Kazakhstan after the era of the pandemic, however, this recovery remains somewhat hampered by the uncertain economic climate.
Euromonitor International's Snacks in Kazakhstan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Snacks in Kazakhstan
Euromonitor International
September 2022
List Of Contents And Tables
SNACKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Distribution of Snacks by Format: % Value 2017-2022
Table 8 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 9 Forecast Sales of Snacks by Category: Value 2022-2027
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price inflation in 2022 supresses the boost seen post-pandemic, resulting in lower sales for non-essential goods
Players embrace advertising and reduce the weight of their products in order to attract sales
Rakhat strengthens its lead on previous winner Mondelez, despite continued success of Alpen Gold range
PROSPECTS AND OPPORTUNITIES
Chocolate confectionery expected to recover over the forecast period, as 2022's challenges are overcome
Local players set to gain shares in economy and mid-priced segment, thanks to strong domestic infrastructure
Losses for Ukrainian and Russian brands, due to ongoing issues with production, logistics and sanctions
CATEGORY DATA
Table 12 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 13 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 16 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gum remains undynamic, with sugar-free trends noted in the better-performing chewing gum
Bubble gum continues to face challenges and cannot compete with other indulgencies
Consumer loyalty to Orbit and Dirol sees gum fans stick with their favourite brands
PROSPECTS AND OPPORTUNITIES
Chewing gum expected to decline due to rising competition from other indulgent snacks
Brands Orbit and Dirol are the only ones set to see any notable activity in an uneventful category
Developments in packaging may attract consumers due to lower price points
CATEGORY DATA
Table 24 Sales of Gum by Category: Volume 2017-2022
Table 25 Sales of Gum by Category: Value 2017-2022
Table 26 Sales of Gum by Category: % Volume Growth 2017-2022
Table 27 Sales of Gum by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Gum: % Value 2018-2022
Table 29 LBN Brand Shares of Gum: % Value 2019-2022
Table 30 Distribution of Gum by Format: % Value 2017-2022
Table 31 Forecast Sales of Gum by Category: Volume 2022-2027
Table 32 Forecast Sales of Gum by Category: Value 2022-2027
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sugar confectionery faces ongoing challenges from its high sugar content and competition from other sweet treats
Medicated confectionery and filled boiled sweets tipped as being resilient
Bayan Sulu gains shares over Rakhat AO to take the lead in sugar confectionery
PROSPECTS AND OPPORTUNITIES
Sugar confectionery set to remain relatively flat in volume the forecast period, with value growth attributed to inflation-based price hikes
"Joyful" sugar confectionery will see better opportunities for performance
Cheap boiled sweets to face downwards pressure over the forecast period, as consumers' spending power starts to improve
CATEGORY DATA
Table 35 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 36 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 42 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Category driven by sales of cheaper products, with sweet biscuits coming out on top
Plain biscuits and wafers win in times of inflation, with snack bars slumping after the on-the-go boost seen in 2020-2021
Rakhat pips previous leader KDV Group to the post, with high competition between the players' affordable biscuit brands
PROSPECTS AND OPPORTUNITIES
Sweet biscuits will maintain their popularity, from plain to fancy, and with healthier variants expected
Competition expected to heat up among domestic players, as seen with Rakhat taking the category lead
Snack bars to rebound in line with pre-pandemic trends, as protein/energy bars also show scope for growth
CATEGORY DATA
Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 53 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 55 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 56 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 57 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 58 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 59 Distribution of Snack Bars by Format: % Value 2017-2022
Table 60 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 61 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ice cream returns to normal consumption levels after impulse purchases took a hit during the time of the pandemic
Take-home ice cream remains popular, following on from trend seen during the pandemic
Domestic players lead, with Shin-Lain on top thanks to an innovative approach, widespread advertising and distribution, and strong local appeal
PROSPECTS AND OPPORTUNITIES
Dairy ice cream will remain the most popular, with a niche of healthier alternatives
Take-home dairy ice cream trend looks set to continue, as price-sensitive consumers embrace the cost-saving benefits
Shares of local players are set to grow further over the forecast period, bolstered by new product launches
CATEGORY DATA
Table 65 Sales of Ice Cream by Category: Volume 2017-2022
Table 66 Sales of Ice Cream by Category: Value 2017-2022
Table 67 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 68 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 70 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 71 Distribution of Ice Cream by Format: % Value 2017-2022
Table 72 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 73 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 74 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 75 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Many opportunities for savoury snacks beyond the era of price sensitivity and high inflation
Interest in healthier alternatives grows, benefiting vegetable, pulse and bread chips
Players in savoury snacks seek to attract younger consumers through product innovation and targeted marketing
PROSPECTS AND OPPORTUNITIES
Savoury snacks tipped to show the strongest growth over the forecast period
Economic performance of the country remains key to growth
In-store promotions, advertising and developments in modern grocery retailers will help to bolster growth
CATEGORY DATA
Table 76 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 77 Sales of Savoury Snacks by Category: Value 2017-2022
Table 78 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 79 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 80 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 81 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 82 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 83 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 84 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 85 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 86 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027
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