In the review period, vacuum cleaners saw some years of slow retail volume growth and some of slow decline. However, in 2020 the category saw its strongest fall in sales for many years. Consumers were more cautious with their spending due to the economic impact of COVID-19, which led them to delay upgrading their appliances, purchasing only when absolutely necessary. Although all categories declined in retail volume terms in 2020, stick vacuum cleaners saw only a negligible fall. The shift from...
Euromonitor International's Vacuum Cleaners in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Vacuum Cleaners in Japan
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Decline as consumers save rather than spend in an uncertain environment
Robotic vacuum cleaners are valued for a quick clean
Hitachi closes in on Panasonic
Dyson targets small Japanese homes with a lighter model
CHART 1 Dyson Micro 1.5kg, launched October 2020
RECOVERY AND OPPORTUNITIES
Long-term decline expected due to maturity
No obvious path for product development in stick vacuum cleaners
Expanding the consumer base for robotic vacuum cleaners
CATEGORY DATA
Table 1 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 2 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 14 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 17 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 18 Sales of Consumer Appliances by Category: Value 2015-2020
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 25 Sales of Small Appliances by Category: Volume 2015-2020
Table 26 Sales of Small Appliances by Category: Value 2015-2020
Table 27 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 28 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 30 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 31 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 32 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 33 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 34 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 43 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
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SOURCES
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