Carbonates in Japan saw a brief surge in demand after the end of the COVID-19 pandemic and during the record-breaking summer heat in 2023. However, rising prices led to competition from more cost-effective options, such as bottled water and barley tea. In particular, barley tea gained popularity dur...
In 2024, liquid concentrates in Japan is expected to experience declines in both off-trade RTD volume and current value sales. This downturn can primarily be attributed to the reduced amount of time consumers have been spending at home in this year. Liquid concentrates saw significant growth in off-...
Off-trade volume sales of Asian speciality drinks are expected to show a slight rebound in 2024, primarily as a response to the significant declines experienced in previous years. For instance, the decline in 2023 was pronounced, and largely attributed to a series of price increases that began in 20...
In 2023, sports drinks in Japan experienced only low growth in off-trade volume terms, and is expected to turn to decline in 2024, largely as a result of a backlash following a dynamic performance in 2022. While off-trade volume sales are projected to decrease, off-trade current value sales are set ...
After the price increases that began in 2022, many soft drinks categories failed to achieve off-trade volume growth in Japan in 2023, and this trend is set to continue in 2024. Meanwhile, categories that experienced growth due to the recovery in consumer movement in 2023, such as RTD coffee and spor...
In Japan, where the tap water is safe to drink, the practice of purchasing bottled water for home use was historically uncommon. However, the Great East Japan Earthquake in 2011 shifted this mindset, as concerns arose about the potential contamination of tap water with radioactive substances followi...
Off-trade volume sales of ready-to-drink (RTD) coffee are projected to decline in Japan in 2024. The easing of pandemic restrictions initially boosted sales by providing more opportunities for consumers to leave their homes. However, the extreme summer heat has adversely affected these sales figures...
In 2024, energy drinks in Japan is expected to experience a decline in off-trade volume sales, largely due to price increases implemented by leading manufacturers. These price hikes have been a direct response to escalating costs associated with materials, packaging, and transportation. For example,...
In 2024, off-trade volume sales of juice are anticipated to decline in Japan. However, due to increases in unit prices, off-trade sales are expected to show growth in current value terms. The decrease in off-trade volume sales can be attributed to a reduced demand for products in larger sizes, as ma...
Although like most other soft drinks categories, ready-to-drink (RTD) tea is set to see an off-trade volume decline in Japan in 2024, it remains the second largest category within soft drinks after bottled water, enjoying popularity amongst consumers of all ages. Notably, unsweetened green tea accou...