Food preparation appliances saw falling sales in all years of the review period up to and including 2019. This was mainly due to consumers cooking less from scratch at home due to their busy lives, as well as the limited space available in modern Japanese kitchens. Consumers preferred to allocate space in the kitchen to appliances they considered more essential, such as rice cookers, kettles and microwaves. However, with the emergence of COVID-19 the declining trend was halted. More time at home...

Euromonitor International's Food Preparation Appliances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Food Preparation Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Food Preparation Appliances in Japan
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
More food preparation at home prompts a return to growth
Sales of mixers are driven by consumers making sweet treats at home
Japanese brands lead, although foreign brands have established a presence
T-Fal blender launch targets new mothers
CHART 1 T-Fal Hand Blender Baby Multi, launched in 2019
RECOVERY AND OPPORTUNITIES
A return to the pattern of decline seen in the review period
Lack of convenience undermines ability of juice extractors to target the health trend
E-commerce set to become increasingly prominent
CATEGORY DATA
Table 1 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 2 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 13 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 16 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 17 Sales of Consumer Appliances by Category: Value 2015-2020
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 24 Sales of Small Appliances by Category: Volume 2015-2020
Table 25 Sales of Small Appliances by Category: Value 2015-2020
Table 26 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 27 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 29 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 30 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 31 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 32 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 33 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 42 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 43 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources

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