The retail volume growth rate of air treatment products was higher in 2020 than in the previous year, mainly due to COVID-19. Although some consumers were more careful with their budgets due to the economic impact of measures taken to control the virus, others were keen to maintain good air quality. Indoor air quality became much discussed, and the importance of ventilating rooms quickly spread nationwide and was recognised by consumers. Therefore, Daikin's air conditioners which can also ventil...

Euromonitor International's Air Treatment Products in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Air Treatment Products in Japan
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Air conditioners declines despite the ability of some products to improve air quality
Air purifiers sees dynamic growth due to demand for good air quality in the home
Education increases in importance in humidifiers due to risk of bacteria spread
Sharp incorporates an air purifier in an air conditioner
CHART 1 Sharp Airest air conditioner/air purifier, launched in 2019
RECOVERY AND OPPORTUNITIES
Growth opportunities for air purifiers and split air conditioners
Measuring and demonstrating air quality will be important to convince consumers
A move towards multifunctional solutions is expected due to space restrictions
CATEGORY DATA
Table 1 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 2 Sales of Air Treatment Products by Category: Value 2015-2020
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 8 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 9 Production of Air Conditioners: Total Volume 2015-2020
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 15 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 18 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 19 Sales of Consumer Appliances by Category: Value 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 26 Sales of Small Appliances by Category: Volume 2015-2020
Table 27 Sales of Small Appliances by Category: Value 2015-2020
Table 28 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 29 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 31 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 32 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 33 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 34 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 35 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources

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